International organization: Chinese brand value and soft power are becoming global leaders

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

London-based brand valuation firm Brand Finance released a report in Davos on January 20, praising the global value of Chinese brands and China's soft power. Brand Finance founder and chairman David Hague stated that Chinese brands demonstrate high adaptability and innovation, and they have the potential to further strengthen their influence globally.

In its "Global 500 – 2026" report, Brand Finance stated that China is a significant driver of global brand value growth. According to the report, the combined value of Chinese brands included in the ranking reached an all-time high: 68 Chinese brands made it into the global top 500, accounting for 15.1% of the total brand value on the list. In terms of the number of brands in the ranking, China ranks second globally, behind only the United States. Many Chinese brands have become global leaders in their industries, with particularly notable achievements in technology, utilities, and finance.

Another report, titled "Global Soft Power Index 2026," notes that China is the only country in the top ten to improve its position, ranking first globally across a number of individual indicators. Brand Finance emphasizes that China's soft power has continued to grow in recent years thanks to long-term planning, including investments under the Belt and Road Initiative, technological advancements, sustainable development reforms, the creation of global product brands, and expanded cultural exchanges.

The report states that international audiences today perceive China as a country capable of offering warm, friendly experiences and evoking cultural resonance. International recognition of Chinese tourism has increased, reflecting the growing appeal of China's cities, cultural heritage, and recreational resources. This is also supported by visa facilitation policies and expanding people-to-people exchanges. Cultural phenomena such as the global popularity of the designer toy Labubu in 2025, the high recognition of Chinese brands, and the growth of new-energy vehicle exports have further enhanced China's influence.

Founded in 1996, Brand Finance is a leading global brand valuation consultancy. Its annual reports, such as the Global 500, have become a leading benchmark for analyzing global brand value through the use of data-driven valuation methods and cross-industry research.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Holiday flowers enter peak season

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

With the start of the new year, the peak season for holiday flower sales has arrived in Lipu Flower Town, located in the Jindong District of Jinhua City, Zhejiang Province. Over 600 flower and nursery vendors have set up hundreds of varieties of festive plants for sale, creating a vibrant atmosphere of joy and celebration in anticipation of the Spring Festival.

Jindong District, Jinhua City, is the main flower and seedling growing area in the region, has a long tradition of flower growing, and is one of the key seedling production areas in China.

Photo by a Xinhua News Agency correspondent.

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"Choose a character to prove you're not an AI." Why did this Chinese language lesson cause such a stir?

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

According to a January 9 report in the Southern Metropolis Daily, a video of a Chinese language lesson at a high school in Shenzhen recently went viral. The video addressed an essay question on the Gaokao, a practice exam for university admission: "Which character would you choose if you had to prove you weren't a robot?" After the Chinese teacher collected the answers and held an interactive discussion with 54 students, the question sparked widespread online debate.

Today, as artificial intelligence rapidly develops and becomes ever more powerful, what is the unique value of humankind? This simple yet profound Chinese lesson not only answered the question about the Chinese character but also inspired reflection on the relationship between humans and technology.

Each character written by the students is a key that reveals human qualities and directly points to the fundamental differences between humans and AI. The choice of the character "妈" (mother) reflects the uniqueness of blood ties and emotional attachment. The student who chose the character "急" (hurry) captured the unique human perception of time: for AI, time is just a number, but for humans, a 30-minute wait can be a painfully long time due to a medical report or anxiety due to being late for a meeting—in other words, it can evoke specific emotions and experiences.

Even more touching were the characters chosen, focusing on "imperfection." One student frankly admitted, "I'm always slower than an AI, but I embrace the round world with my simple heart." This "slowness" reveals the warmth of those who are willing to pause for a sunset, to grieve over a fallen leaf, and reflects a subtle perception of authentic life. Another student chose the character for "hatred," acknowledging that a person must have the courage to look pain in the eye. These choices, taken together, confirm that human uniqueness lies not in flawless logical constructs, but in a living, dynamic life experience and a spiritual world.

Today, AI is deeply integrated into everyday life, becoming an integral part of our existence. With AI capable of writing texts, creating diagrams, and programming code, many people are overcome with anxiety: they worry about AI replacing them at work, fear that AI will surpass humanity, and even doubt their own unique value. The reason this Chinese lesson touched people's hearts and resonated with them is because it accurately addressed the concerns of our time. It doesn't deny the value of AI or exaggerate the advantages of humans. Instead, through concrete examples, it helps people rediscover their values.

The point of this Chinese language lesson is to question the key mission and direction of education in the age of AI. Today, when AI can effectively integrate knowledge and impart practical skills, one of the primary goals of education may no longer be simply the accumulation of knowledge and the transfer of skills. Its mission is likely to be to guide students toward self-knowledge and self-acceptance, awakening their capacity for emotional perception, value judgment, and aesthetic insight. Ultimately, the search for knowledge will be entrusted to AI, and skills will be replaced by algorithms, but the experience of emotions, the judgment of values, the capacity for aesthetic perception, and spiritual growth—these exceptional qualities are uniquely human assets, and it is precisely these qualities that education should protect above all else.

In the face of the anxieties of the AI era, we must not mindlessly drift along with the tide of technology, much less fall into the delusion of a confrontation between humans and AI. The true solution is to return to our own life experience, to find the answer to the question "why am I who I am?"—in understanding a hieroglyph, in the empathy born of poetry, in sincere communication. This is the foundation that allows us to stand firm in the maelstrom of technology, and also our confidence in the face of the future.

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Breaking: EU has serious doubts about US 'Peace Council' – European Council President

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Brussels, January 23 (Xinhua) — The European Union has serious reservations about many aspects of the US-proposed "Peace Council," including its scope, governance, and compliance with the UN Charter, European Council President António Costa said after the council's emergency summit concluded shortly after midnight on Thursday.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

China Reimagines Vocational Education for a Tech-Driven Future

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

BEIJING, Jan. 23 (Xinhua) — While some tech pioneers are sounding the alarm that artificial intelligence (AI) will replace human jobs, China is seeking to train its massive workforce to remain competitive in a tech-driven future.

Part of this was evident last month when the country's first "rider college" opened in Guangdong Province, southern China.

The initiative is the result of a partnership between the provincial education department and Chinese e-commerce giant JD.com, which jointly opened a courier training college at the local vocational university.

The college's curriculum begins with core subjects such as road safety and workers' rights, but emphasizes advanced subjects such as the operation of AI-powered dispatch platforms, the maintenance of autonomous delivery equipment, cold chain logistics management, and comprehensive training in site operations and regional staff coordination.

The college offers multi-level and diversified, self-paced training for frontline workers such as riders and couriers. The basic tuition is covered by the platforms they work for.

The timing couldn't be better. With the growing number of workers employed in the country's rapidly expanding "new forms of employment," including delivery riders, couriers, and ride-hailing drivers, competition is fierce.

Today, thanks to intelligent technologies, drones and autonomous delivery vehicles are used in logistics in many scenarios, such as transporting agricultural products from remote areas or working in demonstration areas using advanced artificial intelligence.

Rather than viewing technology as a replacement for humans, Chinese policymakers position AI as an evolution that raises skill requirements, allowing workers to master new technologies and perform their specialized roles.

A new phrase, "investing in human capital," has recently appeared in official documents. It was mentioned repeatedly in the government's 2025 work report, long-term development planning documents, and at last month's high-level economic meeting, which set priorities for 2026.

Across China, local governments are increasingly establishing flight schools in rural areas. They are funding drone technology training programs in rural areas, with two main goals: creating jobs for workers returning from cities and increasing agricultural productivity.

In 2025, a total of 30 drone training courses were held in Yichang City, located in Central China's Hubei Province, training 606 people and providing subsidies totaling 808,000 yuan (about US$115,400).

In Baiyin City, Gansu Province, northwest China, local authorities are partnering with vocational schools to offer free drone pilot training to job seekers, including the unemployed, rural migrant workers, and university graduates.

"We also provide students with employment guidance, offering comprehensive services from training to employment," said Gao Minqiang, an employee of the Baiyin District Human Resources and Social Security Bureau in the city of the same name. Three courses have been held so far, training over 100 local residents.

According to Wu Xuejiao, a 34-year-old city resident, the training gave her practical experience operating drones and knowledge about their use in agriculture and logistics. "I think I've gained a new way to make a living," she said. -0-

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The Danish prime minister said the country's sovereignty was non-negotiable and called for a stronger NATO presence in the Arctic.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Brussels, January 22 (Xinhua) — Denmark's status as a sovereign state cannot be a topic of negotiation, Danish Prime Minister Mette Frederiksen stated Thursday before the start of an emergency European Council meeting in Brussels.

She reported that Denmark had asked the North Atlantic Treaty Organization (NATO) to strengthen its presence in the Arctic region. "We need a permanent NATO presence in the Arctic, including around Greenland," the Danish prime minister noted.

M. Frederiksen reiterated that the kingdom's sovereignty is a red line. "We have stated from the outset that our status as a sovereign state is non-negotiable and cannot be changed," the Danish Prime Minister added.

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Greenland's Prime Minister reiterated his firm stance on sovereignty.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

OSLO, Jan. 22 (Xinhua) — Greenlandic Prime Minister Jens-Frederik Nielsen on Thursday reiterated that sovereignty remains a red line for his government even amid intense pressure from the United States.

"Our territorial integrity and borders are absolute red lines that must not be crossed," J.-F. Nielsen emphasized at a press conference in Greenland's capital, Nuuk. "Greenland chooses the Greenland we know today as part of the Kingdom of Denmark," he added.

US President Donald Trump on Wednesday ruled out using military force to acquire Greenland, saying his talks with NATO Secretary-General Mark Rutte had produced a "framework for a future deal" on Greenland and the wider Arctic region.

J.-F. Nielsen said he was unaware of the specific details of this framework agreement. He emphasized that no one other than Greenland and Denmark could enter into agreements concerning them. –0–

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China remains Moscow's main trade, industrial, and investment partner, according to Moscow Government Minister A. Garbuzov.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Moscow, January 22 (Xinhua) — China remains the Russian capital's main trade, industrial, and investment partner. This was stated recently by Anatoly Garbuzov, Moscow Government Minister and head of the city's Department of Investment and Industrial Policy (DIIP), while summing up preliminary results for 2025.

"China remains the capital's main industrial and investment partner. Based on the results of the first ten months of 2025, Moscow ranks first among Russian regions in terms of trade turnover with China," he reported.

As A. Garbuzov noted, China is among the top 10 key export destinations for Moscow's industrial enterprises. Demand is high for a wide range of products, particularly those from the instrument-making industry—optical instruments, automatic control devices, and radiation measuring equipment. "We've also seen an increase in our medical equipment shipments to China. They increased by 11 percent, while exports from the machine tool industry have quadrupled," the head of the DIPP added.

Moscow-produced food products have traditionally enjoyed popularity in China. "Chinese consumers are particularly fond of Moscow-produced confectionery. This category of products accounts for 97 percent of all Moscow food and beverage exports. Moscow-produced ice cream is also in high demand," a Moscow official noted.

According to him, despite the significant role of exports in the structure of international cooperation, exports are not Moscow's only area of interaction with China. Today, the city faces a more complex task: developing joint high-tech projects focused on localizing production and technological partnerships. "This format of cooperation allows us to create sustainable value chains, strengthen the capital's industrial potential, and build long-term relationships with Chinese partners through technology and skills transfer, not just trade," the Xinhua source emphasized.

A. Garbuzov stated that the Technopolis Moscow Special Economic Zone (SEZ), considered the flagship of the capital's high-tech industry, has generated increased interest among Chinese partners. SEZ residents enjoy a unique set of benefits, including a 10-year exemption from property, land, and transport taxes, a reduced 2% corporate income tax rate, a free customs zone regime, and preferential land leases. "Today, the city offers Chinese investors not only a capacious market and developed infrastructure, but also a platform for 'landing' technologies, creating joint innovative production facilities, opening branches, and participating in existing investment projects—from co-investment to turnkey construction," noted the head of the DIPP.

He emphasized that a format for Russian-Chinese cooperation is emerging in Moscow's industrial parks, enabling not only the localization of technologies but also the establishment of joint production chains with subsequent export to third countries. "Such areas include pharmaceuticals and biotechnology. We also see significant potential in medical instrumentation: diagnostic and intensive care equipment, implants, dental products, and biosensors," he noted, adding that cooperation in high-tech industry and urban infrastructure, as well as projects in the chemical industry, is also of great interest.

Speaking about investment cooperation with China, the Moscow official noted that in 2025, Moscow has become even more attractive to Chinese investors, a fact confirmed by both the structure of current investments and the scale of ongoing projects. "Today, investment cooperation between Moscow and China is focused on strategic sectors of the new technological paradigm. Key areas include energy projects, as well as technology transfer in high-tech sectors such as pharmaceuticals, robotics, artificial intelligence, medical technology, and electric vehicles," he said, emphasizing that this investment profile reflects a shift from traditional infrastructure and financial investments to deep technological cooperation focused on localizing cutting-edge developments, establishing joint ventures, and developing a research base. As an example of such cooperation, A. Garbuzov cited the creation of a Russian-Chinese science and technology park at Lomonosov Moscow State University, which will become a key platform for bilateral scientific and technological cooperation.

The head of the DIPP believes that Moscow's key competitive advantage over other Russian regions lies in its systematic and predictable investment policy. Investors are offered over 20 support instruments, ranging from preferential loans and offset contracts to tax incentives and the provision of land plots with fully prepared documentation. Furthermore, as the Moscow official noted, investors from friendly countries, including China, receive conditions comparable to those of Russian companies.

“As a result, cooperation between Moscow and China is becoming sustainable and long-term, going beyond commercial projects, laying the groundwork for a joint presence in global high-tech markets,” concluded A. Garbuzov. –0–

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V. Zelensky met with D. Trump in Davos

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Kyiv, January 22 (Xinhua) — Ukrainian President Volodymyr Zelenskyy said on Thursday on the social media site X that he had a "productive" and "meaningful" meeting with US President Donald Trump in Davos (Switzerland) on the sidelines of the World Economic Forum (WEF).

According to him, the talks focused on the work of the Ukrainian and US teams to resolve the Russian-Ukrainian armed conflict and strengthening Ukraine's air defense.

V. Zelensky thanked D. Trump for the delivery of the previous package of air defense missiles and asked for an additional one.

According to the Interfax-Ukraine news agency, later on Thursday, speaking at the Eastern Economic Forum, V. Zelensky announced that teams from Ukraine, Russia, and the United States would likely meet in the United Arab Emirates on January 23 and 24 to discuss peace issues. –0–

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Information and cultural cooperation have become key elements of Russian-Chinese relations, says Gazprom-Media Holding CEO A. Zharov.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Moscow, January 22 (Xinhua) — Information and cultural cooperation are among the key elements of Russian-Chinese cooperation, Alexander Zharov, CEO of the Russian company Gazprom-Media Holding, stated at a press breakfast on Thursday.

"Information and cultural cooperation, I believe, are among the key elements of Russian-Chinese relations. We certainly must address the information agenda. We must combat disinformation and distortion of information about our countries," A. Zharov said in response to a question from a Xinhua correspondent.

According to him, Russia and China bear responsibility for shaping the information agenda of the so-called Global South. "I think we're doing a pretty good job of it," the holding's head noted.

A. Zharov emphasized that Gazprom-Media Holding actively collaborates with Chinese media partners. "We have an agreement with China Media Group and an agreement with Xinhua. We've also signed agreements with a number of private Chinese companies," he said.

As A. Zharov reported, an agreement was signed yesterday with the International Alliance for the Development of Communication, which unites several dozen of the world's largest media outlets.

“We see great potential for cooperation with Chinese companies, because we are united by common values and a truly great friendship between our peoples,” he added. –0–

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