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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, February 2 (Xinhua) — China will launch a special nine-day shopping promotion during the Spring Festival (Chinese New Year) holiday, aiming to boost consumption, enrich cultural life, and stimulate market activity, the Ministry of Commerce announced on Monday.
According to an action plan released by the Ministry of Commerce and eight other government departments, the campaign, which will run from February 15 to 23, includes activities in six areas, including food service, hospitality, transportation, tourism, shopping and entertainment.
Measures include promoting festive dinners and banquets for family gatherings, providing discounts on household appliances and home renovations, increasing transportation capacity, organizing nationwide cultural and tourism consumption events, and launching promotions in major commercial areas and discounts on movie tickets.
Particular emphasis is also placed on expanding the trade-in program for replacing old consumer goods with new ones, with increased subsidies for consumer goods to support physical retail stores.
In addition, the government intends to optimize the payment environment for overseas travelers by improving payment services via bank cards, mobile apps, and cash to ensure a seamless experience for incoming tourists.
The Spring Festival period, the most important traditional holiday in China, is usually a peak season for consumer spending driven by family gatherings, travel, dining, entertainment and gift buying.
As domestic demand remains a key driver of economic growth, authorities have introduced a range of policy measures aimed at further unlocking consumer potential and stabilizing market expectations during the holiday season. -0-
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