Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
At a business breakfast, Gazprom-Media Holding companies presented advertisers with new opportunities to promote their businesses on the video hosting platform.
"In 2025, we launched advertising formats never before seen on the platform: from in-stream advertising in apps and Smart TVs to banner solutions. Our goal is to continue improving advertising inventory management and creating a space for brands to effectively promote themselves. Importantly, the platform's audience continues to grow dynamically, the library is also constantly expanding, and new creators are constantly joining the platform."
Ekaterina Bokova, Commercial Director of RUTUBE
The platform will continue to invest in technological development and its advertising product. For example, it plans to launch its own advertising engine in 2026.
According to GPM Advertising, the number of advertisers on RUTUBE increased by 84% in the first three quarters of 2025 compared to the same period last year. It's especially significant for us that 100% of the top 30 advertisers are represented on the platform.
Alexey Krupenin, Managing Director of Digital Sales, GPM Advertising
According to him, 36% of clients who started working with RUTUBE in the first quarter continue to use the video hosting service on a regular basis. And this share is growing.
The platform is constantly working to attract audiences and new creators. The total number of video views on the platform from January to November amounted to over 47.3 billion, and the monthly audience reached 80.6 million. The number of channels has already exceeded 4.5 million, almost doubling in a year.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.