Marketing of the Future: Modern Advertising Theorists and Practitioners Gather at the State University of Management

Translation. Region: Russian Federation –

Source: Official website of the State –

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The 2nd All-Russian Scientific and Practical Conference "Marketing, Brand Management, and Advertising in the Modern World" was held at the State University of Management. Over a hundred scholars, experts, and students from across Russia discussed current trends and challenges in marketing.

Representatives from leading universities participated in the conference, including Immanuel Kant Baltic Federal University, Kazan and Southern Federal Universities, Northern (Arctic) Federal University, Chelyabinsk State University, Russian University of Transport, as well as Donetsk universities and Rosbiotech.

Faculty from the SUM Institute of Marketing delivered relevant presentations. Professor Irina Okolnishnikova discussed the design of the university's educational ecosystem, while Professor Victoria Bondarenko discussed sustainable development marketing. Faculty members Petr Tazov presented a social profile of MBA program consumers over the past two decades, Daniil Khokhlov shared his experience promoting a circus festival in St. Petersburg, and Marina Zotkina demonstrated how immersive technologies and the Metaverse are changing the tourism market.

A separate section was dedicated to student presentations, where future marketers and brand managers showcased their fresh ideas and promising solutions.

The conference brought together practice and science, experts and students, providing a platform for exchanging experiences, discussing trends, and exploring new approaches in marketing and advertising.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

"Professional Tomorrow": the results of the correspondence stage of the Competition have been announced

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Source: Official website of the State –

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The expert committee has completed its evaluation of student inclusive projects for the "Professional Tomorrow" Competition, which will be held for the second time at the State University of Management.

Finalists who will participate in the in-person Moscow stage from December 2nd to 4th will receive official invitation letters, and a list of their work will be published in the Championship Showcase. The organizers ask that you review your project cards and, if necessary: — add an illustrative image or logo; — indicate the full team composition; — update the project description; — upload the final presentation, which will be presented at the final.

The "Professional Tomorrow" competition aims to support and promote the best student inclusive initiatives that create opportunities for future entrepreneurs and managers. Our rector, Vladimir Stroyev, emphasized: "SUU trains managers in all sectors of the economy. And it's especially important for us to be the venue for this competition, as our students, as future managers, are immersed in the issues of inclusive culture and understand the specifics of employing people with disabilities, which in turn leads to a higher level of inclusive culture in society."

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

The Career Fest was held at NSU.

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Source: Novosibirsk State University –

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During the last week of October, Novosibirsk State University hosted a series of events dedicated to student career advancement. For over seven years, the NSU Career Development Center has been organizing the traditional "Career Forum," but this year the format was significantly updated and given a new name—"Career Fest." This change was the result of analyzing attendance and the needs of both students and employers.

Victoria Maltseva, Partner Relations Manager at the NSU Career Development Center, explains that "Career Fest" isn't just a name change, but also a fundamentally new format. It includes open discussions and presentations, as well as game mechanics and practical activities implemented by employers and organizers to make communication and networking more lively and effective. It's important for students to interact with each other, gain skills, and actively work as a team.

Tatyana Ershova, a participant in the Beeline game-test and a master's student in Journalism at the NSU Humanities Institute, noted the practical value of the format:

"Today, we not only met colleagues who helped us navigate career situations, but also gained insight into our potential for many job openings. It was a unique experience to see employers' reactions to our requests and understand how to address issues within the company and in our own careers. Masterclasses like these truly open new horizons."

A key part of the program was a quiz day featuring career-related questions from the company "SHIFT." It tested participants' interview skills and their overall knowledge of the labor market. These team-based games develop communication skills—a key competency for any job seeker, the organizers emphasize.

Mikhail Savin, a student at the Faculty of Economics and a member of the winning team, admitted:

"The first round was the most challenging, but the team made it through. In the second, I learned a lot about student traditions, and in the third, how to build a successful career. It's a useful way to combine knowledge and gameplay."

According to Ekaterina Gonchar, a mentor at SHIFT, the main recommendation for students dreaming of a career in IT is to not stop at theory.

"IT is evolving so rapidly today that it's difficult to be successful without ongoing training and participation in conferences and internships. Practical experience is the main criterion for employers, not just a diploma."

Also, as part of the Career Fest, the ChemQuiz competition from Renewal was held for the first time, with over 50 students from the Faculty of Natural Sciences and the Institute of Medicine and Medical Technology at NSU taking part.

Svetlana Dovgal, Director of the NSU Career Development Center, emphasized that Career Fest combines individual and public events within a single week with the goal of significantly increasing student engagement. A new feature was the holding of the events in NSU's new building with spacious auditoriums, which was warmly welcomed by both participants and employers.

This year, students from the Humanities Institute actively helped organize the Career Fest. Grigory Feoktistov, Maxim Budko, Alina Motina, Alexandra Kuzmenko, students of the Faculty of Economics and the Faculty of Information Technology –Egor Vlasov And Lev Anisimov, as well as interns from the Career Development Center – Alexandra Mokina and Sofia Petukhova .

Students were involved in every stage of the organization: they developed the concept, conducted brainstorming sessions, were responsible for communications with companies, and even developed Career Agent branded merchandise. This is how a community is formed where young people acquire a crucial skill—confident interview skills, regardless of their field of study.

Svetlana Dovgal also emphasized that the Career Fest has become a true bridge between students and employers:

Companies see these games and sessions not only as a way to connect, but also as a chance to strengthen their brand, deepen connections with young people through interactivity, and engage them in internship programs.

The NSU Career Development Center intends to make "Career Fest" an annual event and continue to develop the format to meet the needs of students and businesses. Student volunteers are already showing enthusiasm and enthusiasm for new projects, and the Center's team is uniting to implement ambitious ideas.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

A secure "smart home": Novosibirsk State University has developed an autonomous voice interface for the "smart home."

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Source: Novosibirsk State University –

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Novosibirsk, November 5, 2025: Researchers at the Novosibirsk State University Center for Artificial Intelligence (NSU CAI) have developed a voice assistant for smart home systems that can operate completely autonomously—without an internet connection. The new device, dubbed "Commander," enhances security and privacy, allowing users to control their devices with their voice without fear of hacking or personal data leakage.

"The key feature of the Commander is that no voice travels beyond the device—everything happens locally, without accessing external servers. This significantly reduces the risk of hacking and data leakage," said Evgeny Pavlovsky, a leading researcher at the NSU Center for Information Security. "This solution is, of course, more expensive, but it's essential for those who are particularly concerned about information security and don't want a microphone in the home eavesdropping and sending recordings to the cloud."

The development was completed by Ahsan Shakur, a master's student in the English-language master's program "Artificial Intelligence and Big Data Analytics" at the Faculty of Mechanics and Mathematics at NSU, under the supervision of specialists from the NSU Center for Information Technologies. In its current version, "Commander" can recognize commands such as "turn on the light," "turn off the fan," or "turn on the lamp in three minutes." But this is just the beginning—the system already supports several AI models and, in the future, will be able to analyze user habits, predicting their actions.

"We're testing the system so it can respond not only to direct commands but also to context. For example, if a person says, 'It's dark,' the device will automatically understand that the light needs to be turned on. All the data stays internal—nothing is transmitted externally," explains Evgeny Pavlovsky.

The device's operation is based on three artificial intelligence models. The first converts speech into text, the second understands the meaning of what is said, and the third executes commands. All of these models run locally, without connecting to cloud services. NSU notes that controlling household appliances doesn't require high computing power: the system can even run on a Raspberry Pi minicomputer.

In the future, "Commander" will be able to control any device that supports standard smart home protocols—HTTP, ZigBee, and LoRaWAN. This means users won't need to install additional software or search for special gadgets—the assistant is compatible with most smart plugs, lamps, and household appliances.

Developers believe that in the age of ubiquitous digitalization, security issues are becoming especially pressing. According to Evgeny Pavlovsky, most modern voice assistants, including well-known commercial solutions, continuously record and send data to external servers. This makes them vulnerable to both leaks and hacker attacks.

"Our idea is different: to create a system that 'hears' but doesn't 'transmit.' It understands commands and controls the home, but remains completely under the user's control. This is the right ideology for smart homes, and the market for such solutions is already emerging," the scientist emphasized.

The NSU Center for Information Systems Research team is currently continuing to refine the technology. The next step will be to integrate all three models into a single system capable of learning and adapting to the owner's habits. The researchers are confident that such autonomous solutions will be an important step toward creating safe and truly "smart" homes of the future.

To protect users from internal system errors, Evgeny Pavlovsky and his colleagues intend to use their Kappa framework for managing datasets and artificial intelligence models, which is designed to create a trusted artificial intelligence management environment.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Social cohesion and scientific progress: Valery Falkov congratulated scientists, teachers, and students on National Unity Day.

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Source: Peter the Great St. Petersburg Polytechnic University –

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Dear friends!

National Unity Day symbolizes the cohesion of Russian society and reminds us of our shared historical destiny. It is founded on the eternal, traditional Russian spiritual and moral values, including patriotism, creative work, and a commitment to serving the interests of the Fatherland.

On this day, we certainly reflect on how rich our country is in talent. Russia is a great scientific and educational power, confidently striving for technological leadership and serving as a role model for many other countries around the world.

Ambitious projects such as the creation of a network of modern campuses or the Priority 2030 strategic academic leadership program are knitting together our national educational space, while the progressive development of leading scientific schools, as well as the daily work of teachers, embody the idea of intergenerational continuity.

Domestic science and higher education move Russia forward, help our country overcome external challenges, and serve as a source of justifiable national pride.

I sincerely congratulate you on this holiday and wish you health and prosperity!

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

United are invincible: GUU celebrates National Unity Day

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Source: Official website of the State –

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On November 4, Russia celebrates National Unity Day, a national holiday established in memory of the events of 1612. Residents of various cities and classes, representatives of various nationalities and faiths, united in a people's militia led by Kuzma Minin and Dmitry Pozharsky to liberate Moscow from the invaders. This historical example of unity and responsibility for the fate of the country became the basis for the modern meaning of the holiday.

For the State University of Management, National Unity Day is an important reminder of the importance of teamwork, trust, and mutual respect. The university strives to strengthen these values in its educational and scientific environments, developing specialists capable of effectively collaborating, finding common solutions, and working for the benefit of society.

We congratulate our colleagues, students, and graduates of the State University of Management on this holiday! We wish you continued success, shared achievements, and confidence in the power of unity.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 4, 2025.

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The Rector of SPbGASU congratulates everyone on National Unity Day.

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Source: Saint Petersburg State University of Architecture and Civil Engineering –

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Dear colleagues, dear students!

Happy National Unity Day! This holiday has become a symbol of national solidarity and the unification of the country in the name of a common goal.

Our university brings together students from various countries and regions of Russia, representing diverse nationalities and cultures. We value your unique experiences and histories, which foster an atmosphere of mutual understanding and collaboration.

I wish you health, success in your studies and work, and inspiration on your path to new achievements.

Unity is not only a historical value but also the foundation of a shared future. Only by uniting can we overcome any obstacles.

Let's build a future together based on respect, mutual assistance and friendship!

Rector of St. Petersburg State University of Civil Engineering E. I. Rybnov

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Atomfest at the Polytechnic University: a visit from Rosatom head Alexey Likhachev, awards for Polytechnic students, and the launch of a laboratory

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Source: Peter the Great St. Petersburg Polytechnic University –

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From October 31 to November 1, the Polytechnic University hosted the large-scale Atomfest festival, organized by the Rosatom State Corporation in conjunction with the Russian Ministry of Science and Higher Education to introduce Russian students to the opportunities and prospects of the nuclear industry.

From October to December, the festival takes place at seven Rosatom flagship universities, with Peter the Great St. Petersburg Polytechnic University being the first to host it.

The central event of the two-day celebration, timed to coincide with the 80th anniversary of the Russian nuclear industry, was the visit to the Polytechnic University of the Director General of the State Atomic Energy Corporation Rosatom, Honorary Doctor of SPbPU Alexey Likhachev.

In the White Hall of SPbPU, Aleksey Evgenievich delivered a lecture entitled "Rosatom: Energy and Technologies of the Future" to students and staff of the Polytechnic University.

"2025 is a year of many anniversaries. The 80th anniversary of the Soviet people's victory in the Great Patriotic War, the 80th anniversary of the end of World War II, the 80th anniversary of the founding of the United Nations. And then there's our most important professional anniversary—the 80th anniversary of the nuclear industry. Of course, nuclear technology is much older, but I think you're generally aware of it, and I'll remind you of the event and date we consider our birthday, the background we bring to this anniversary, and, most importantly, our future plans, because you, in fact, are the generation that must implement these plans," the head of Rosatom began his speech with these words.

Alexey Likhachev immersed the audience in the history of the origins of atomic science, which was pioneered by Mikhail Lomonosov, Dmitry Mendeleev, Antoine Becquerel, who discovered the phenomenon of radioactivity, and Albert Einstein, who described the proportions between mass and energy with the famous formula E = mc².

"This formula is the whole point of nuclear energy; this is where this enormous, unknown energy comes from," noted Alexey Likhachev.

Turning to the Soviet aspect of atomic science, the speaker first noted: "Petrograd, Leningrad, and St. Petersburg can rightfully be considered the center of atomic knowledge and atomic technology in our country. The radiological and X-ray laboratories founded here under Lunacharsky's direction gave rise to two enormous institutes: the Khlopin Radium Institute and the legendary Ioffe Phystech Institute. It was from here that the Soviet school of peaceful atomic research began. By the 1940s, our country had become the leader in the atomic race of those years, while all work was exclusively peaceful in nature."

Alexey Likhachev recommended films and TV series about the creation of nuclear weapons to the students and emphasized that while our country was not the first to develop nuclear weapons, the Soviet Union was the leader in developing the peaceful uses of nuclear energy. Alexey Evgenyevich presented the full range of Rosatom's current activities, including both Russian and international projects. He specifically discussed cooperation with universities and interaction with the student community.

Alexey Likhachev's speech followed a ceremony presenting awards to Polytechnic students in honor of the 80th anniversary of Russia's nuclear industry.

The Rosatom State Corporation's badge of honor "For international cooperation in the nuclear field" was awarded to SPbPU Rector Andrey Rudskoy.

The badge "For Contribution to the Development of the Nuclear Industry", 2nd degree – Chief Designer for Scientific and Technological Direction, Alexey Borovkov.

The following were awarded the jubilee medals “80 Years of the Russian Nuclear Industry”:

Director of the Institute of Power Engineering Viktor Barskov, Director of the Institute of Mechanical Engineering, Materials and Transport Anatoly Popovich, Director of the Higher School of Power Engineering of the Institute of Power Engineering Alena Aleshina, Director of the Higher School of Nuclear and Thermal Energy of the Institute of Power Engineering Alexander Kalyutik, Associate Professor of the Higher School of Advanced Digital Technologies Nikolai Efimov-Soini, Associate Professor of the Higher School of Nuclear and Thermal Energy of the Institute of Power Engineering Irina Paramonova.

Afterwards, Alexey Likhachev and Andrey Rudskoy met with representatives of the Rosatom student community at the Polytechnic University at the SPbPU History Museum. Today, the Polytechnic student community has 99 members, many of whom are already employed at Rosatom enterprises. The students enthusiastically talked about their work, sharing their plans and ideas. Alexey Evgenievich encouraged the young people's enthusiasm, advised them to begin "growing into the enterprise" as early as possible, and reiterated his belief that the next generation of Rosatom must surpass the current one.

Following a meeting with students, Rosatom State Corporation CEO Alexey Likhachev, SPbPU Rector Andrey Rudskoy, and Leningrad Nuclear Power Plant Director Vladimir Pereguda attended the ceremonial opening of the hydromechanical engineering laboratory at the SPbPU Institute of Power Engineering. It is equipped with the necessary equipment to train highly qualified specialists for nuclear power plants and installations.

"The opening of the renovated hydromechanical engineering laboratory is part of our extensive and successful partnership with the Polytechnic University. It's important to us that at least 100 students from Rosatom-focused programs will participate in practical training here every year and get hands-on experience with the equipment they'll be working with. Furthermore, these students will be able to participate in our flagship project to create the nuclear energy of the future, conducting research to validate the performance of the pumping equipment for the BREST-OD-300 reactor. It's currently being built in the Tomsk region as part of a fourth-generation energy complex," said Alexey Likhachev.

The renovation of the hydromechanical engineering laboratory was made possible thanks to financial support from Rosenergoatom Concern. Guests were given a tour and introduced to several of the facilities and research rigs. Particular attention was paid to the rig for testing low-speed centrifugal pumps, developed by students, as well as the rig for cavitation and energy testing of axial pumps, which, among other things, was used for experimental studies on fine-tuning the flow path of the main circulation pump for the innovative BREST-OD-300 nuclear reactor.

In the laboratory, students from the Higher School of Power Engineering and the Higher School of Nuclear and Thermal Energy study the course "Pumps for Thermal and Nuclear Power Plants" and become familiar with the design and operation principles of pumping equipment for nuclear power plants.

"The nuclear industry is of paramount importance to the Polytechnic University. In the 20th century, it was the Polytechnic University students who pioneered the legendary Atomic Energy Project. The name of Igor Kurchatov, an outstanding scientist who studied and worked at the Leningrad Polytechnic Institute, is associated with it. Yuli Khariton, Kirill Shchelkin, Yakov Zeldovich, Anatoly Alexandrov, Isaak Kikoin, Nikolai Dollezhal, Nikolai Dukhov, Georgy Flerov—these and other outstanding Polytechnic University scientists and designers became iconic figures in the atomic energy project, and their names are forever etched in gold in the history of the country. I am confident that the laboratory renovation will have a positive impact on the educational process and will reduce the adaptation period for young specialists in the nuclear industry," noted SPbPU Rector Andrey Rudskoy.

The Atomfest program included numerous other events. A job fair was held at the Technopolis Polytech Research Building. Representatives from over twenty Rosatom enterprises and organizations spoke with students, including Atomenergoproekt, TVEL, AAEM Turbine Technologies, the Kirov-Energomash plant, the AEM-Technologies engineering company, AEM-Spetsstal, the Central Design Bureau of Mechanical Engineering, Centrotech-Engineering, the V.G. Khlopin Radium Institute, Atomtechenergo, the Leningrad, Kursk, Kola, and Kalinin NPPs, the All-Russian Research Institute for Operation of Nuclear Power Plants, and others.

In addition, participants were able to listen to lectures from Rosatom executives and specialists and learn how to build a career in the nuclear industry.

Stanislav Skvortsov, a graduate of the Polytechnic University's Faculty of Mechanical Engineering and head of the mechatronics and robotics laboratory at JSC TsKBM, discussed the hazardous industries in which robots are replacing humans, what constitutes a robot, what types of robots currently exist, and what types of work they perform better and worse.

At the educational lecture "Safety as a Priority," Gleb Pozhidaev, a graduate of the Institute of Power Engineering and a personnel training engineer at the Rosatom State Corporation Technical Academy, shared his experience in the field of safety culture and training specialists for the nuclear industry. He discussed the key principles of safety culture, which include not only the use of personal protective equipment but also effective communication, creating a comfortable work environment, adhering to regulations, and developing a systems approach.

Gleb Pozhidaev paid special attention to Rosatom's international projects. Specifically, he noted that during the construction of the Akkuyu (Turkey) and El Dabaa (Egypt) nuclear power plants, Russian specialists not only construct the facilities but also actively train personnel in these countries to manage technological processes and operate the plants in accordance with high safety standards.

A virtual tour organized by representatives of the Leningrad Nuclear Power Plant (LNPP) was particularly interesting. The plant's employees described the plant's operations, the specifics of nuclear energy, its corporate culture, and life in the town of Sosnovy Bor, where the LNPP is located. Participants were also given a fascinating quiz on the construction and operation of nuclear power plants, as well as a VR tour of the LNPP, allowing them to visit key facilities in virtual reality and gain a closer understanding of modern nuclear energy technologies.

A highlight of Atomfest was a meeting with Vasily Korelsky, a former Ostankino TV journalist and now the Director of Communications at the Akkuyu Nuclear Power Plant. The speaker described the construction of Turkey's first nuclear power plant, one of the largest in the world, the international and friendly team that has formed there, and the fact that some of the employees there are Turkish citizens, including Polytechnic University graduates.

Atomfest was not only an educational but also an entertaining event. Students could collect stickers for checklists, participate in quizzes and games organized by the Rosatom Student Community, and receive gifts while visiting events and employer booths. At the end of the day, a drawing was held for the grand prize—tickets to the AtomProfi youth forum in Sochi from November 26 to 28. The lucky winners were Lev Grabazei, Daniil Peskov, and Alexander Bulkevich, students of the Institute of Energy.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Polytechnic University Rector Andrey Rudskoy congratulates everyone on National Unity Day.

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Source: Peter the Great St. Petersburg Polytechnic University –

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Dear Polytechnicians!

I sincerely congratulate you on National Unity Day—a holiday that reminds us of the value of unity, mutual assistance, and shared responsibility for the fate of the Fatherland.

November 4th is a date rooted in the events of 1612. During those turbulent times, people of all classes and faiths united to preserve the country's independence and cultural heritage. This example teaches us that together we can overcome any challenge.

Today, in an era of rapid change, the spirit of unity is especially important. It manifests itself in joint scientific breakthroughs that strengthen Russia's technological sovereignty, as well as in solidarity and support for one another.

This unity is clearly felt at our Polytechnic University. People from different regions and countries study and work side by side. The older generation of scientists passes on their knowledge and experience to the younger generation, and the university and partners from all corners of our vast country and friendly states join forces to address the most important national challenges.

In today's environment, dependence on imported solutions is becoming a vulnerability. Technological sovereignty allows us to guarantee the uninterrupted operation of key industries, create jobs in high-tech sectors, and strengthen the competitiveness of our economy. Polytechnic University is proud that our research and development strengthen the country's technological independence.

In our polytechnic family, everyone contributes to the common cause. Together, we are building Russia's future!

I sincerely wish you good health, optimism, and new achievements. Peace and confidence in the future!

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

The Russian-Chinese conference "Differential and Difference Equations" has opened at NSU.

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Source: Novosibirsk State University –

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Russian-Chinese Conference "Differential and Difference Equations" The conference is taking place at Novosibirsk State University from October 31 to November 6. The event brings together scientists from nine countries: Russia, China, Armenia, Belarus, Kazakhstan, Uzbekistan, Tajikistan, Brazil, and the United Arab Emirates. Around 150 mathematicians are participating in the conference, including more than 30 from China. Mathematicians from Moscow, St. Petersburg, Perm, Yakutsk, Mirny, Irkutsk, Krasnoyarsk, Chelyabinsk, Yekaterinburg, Nalchik, Khanty-Mansiysk, and other cities are also participating.

The conference is organized into three sections: “Partial Differential Equations,” “Functional Differential Equations,” and “Mathematical Modeling and Computational Mathematics.”

Opening the conference, leading researcher of the International Scientific and Educational Mathematical Center, head of the Department of Differential Equations Faculty of Mechanics and Mathematics of NSUGennady Demidenko, head of the Laboratory of Differential and Difference Equations at the Sobolev Institute of Mathematics, Siberian Branch of the Russian Academy of Sciences, noted that this is a significant event for mathematicians. A similar event took place in Akademgorodok exactly two years ago.

— The conference program covers many sections of differential equations, as well as their applications to various areas of natural science. Differential equations have had in the past and, of course, will have in the future a huge impact on the main types of human activity. Very strong relationships have been established between Chinese and Russian mathematicians. We now maintain close ties with a group of scientists from Shanghai University and Shanghai Customs University. Our conference became possible thanks to the very close cooperation of mathematicians at the S.L. Institute of Mathematics. Sobolev SB RAS, Institute of Hydrodynamics named after M.A. Lavrentiev SB RAS, Institute of Catalysis named after G.K. Boreskov SB RAS, Institute of Computational Mathematics and Mathematical Geophysics SB RAS and, of course, Novosibirsk State University. The connections between these institutes and the university were established more than 60 years ago by the founding fathers of the Novosibirsk Academgorodok, the great scientists of the 20th century – academicians Mikhail Lavrentyev, Sergei Sobolev and Sergei Khristianovich. I note that these three scientists made a huge contribution to the development of the theory of differential equations. The International Mathematical Center in Akademgorodok provided significant assistance in preparing the conference, and employees of the Laboratory of Differential and Difference Equations of the Institute of Mathematics named after S.L. were responsible for the preparation and holding of the event. Sobolev SB RAS and the Department of Differential Equations of the MMF NSU, as well as the group “Differential Equations and Dynamical Systems” of the Mathematical Center,” said Gennady Demidenko.

Shanghai University Professor Hu Guangda emphasized the importance of collaboration between Russian and Chinese mathematicians.

"Russian science has a profound influence on mathematical research in China. Our country has many scientists engaged in applied and computational mathematics. This is my third visit to Novosibirsk to attend a scientific conference, and each time I gain a wealth of new information. At one such event in 2019, I met the great computational mathematician Sergei Konstantinovich Godunov. Professor Godunov's research is a source of pride for Russian and human civilization as a whole. I have learned a great deal from numerous scientific discussions with NSU professors. Through the exchange of ideas with my Russian colleagues, I have been inspired and have further developed my research. And my paper, which I will present at this conference, is related to this research," he emphasized.

In his welcoming speech, NSU Rector and RAS Academician Mikhail Fedoruk noted the relevance and significance of the event.

"Differential equations are the most important language for describing nature for us. I've spent my entire life working primarily with difference equations, the equations of mathematical physics—primarily nonlinear ones—and I'm amazed at how relatively simple equations can describe complex natural phenomena. This is what's called the incomprehensible effectiveness of mathematics. Therefore, I'm confident that this conference will further advance both the theory of differential and difference equations and their application to practical problems, which, in my view, is the most important thing," said Mikhail Fedoruk.

Cong Yuhao, Rector of Shanghai Customs University, emphasized the importance of deepening academic cooperation in areas of science directly related to the conference's theme.

"Today, our Russian colleagues, following the academic traditions of their illustrious predecessors, combining theoretical and applied aspects, are achieving new scientific results. We hope that during this conference, we will be able to learn from their experience and become familiar with the latest research of Russian scientists. Mathematics is an international science, and strengthening academic exchange between scientists from different countries is an important path to continuous development. And our participation in this conference reflects this idea," noted Cong Yuhao.

Igor Marchuk, Dean of the NSU Faculty of Mechanics and Mathematics, said that studying at the NSU Faculty of Mechanics and Mathematics is closely linked to research. In this area, the Faculty has established a long-standing and fruitful collaboration with the People's Republic of China. Students from China successfully study at the Faculty of Mechanics and Mathematics and defend not only bachelor's and master's theses, but also PhD theses.

Approximately a quarter of the conference participants will be young scientists presenting their papers. Many have previously successfully participated in student and youth conferences, but presenting at such a prestigious event will be their first.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.