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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, July 23 (Xinhua) — Young girls have become the main consumers of health products on Chinese e-commerce platforms. In traditional Chinese medicine (TCM) hospitals, "national health products" such as candied sweet rice (also known as babaofan) are widely popular among young people, and various immune-boosting drugs are gradually becoming the "fourth meal" for young people…
Such phenomena are not uncommon in China. More and more young Chinese are paying attention to a healthy lifestyle and forming a new health trend.
In contrast to traditional concepts of maintaining the health of the older generation, young people do not simply “drink more hot water” or “use immunomodulators,” but strive to implement a healthy lifestyle into all aspects of their lives.
Zhang Yongjian, head of the Research Center for the Development and Supervision of Food and Pharmaceutical Industry at the Chinese Academy of Social Sciences, noted that the rise in education, more convenient access to scientific information in the field of health, as well as the trend towards “rejuvenation” of chronic diseases are forcing more and more young people to monitor their health more closely.
According to the China Institute of Industry Research, the 15-25 year old group of young people is gradually becoming the main consumers in the health care market, and the related methods in this field are also becoming more and more diverse.
Recently, the hashtag “TCM salon beats milk tea outlet in popularity” has been trending on Chinese social media Weibo. In response to the preferences of young people, some TCM pharmacies make special milk tea and sour plum soup, and some also serve them along with medicinal dishes.
The First People's Hospital in Chengdu, Sichuan Province, southwest China, sells special TCM medicinal dishes according to the health maintenance methods of different seasons. "One of the milk teas with turmeric and cinnamon is very popular with young people," said Liu Yan, deputy head of the hospital's clinical dietetics department.
As young people increasingly pay attention to healthy lifestyles, the health care product industry is booming. According to a report by marketing agency iiMedia Research, the health care product market has been growing steadily over the past five years and is expected to reach 423.7 billion yuan (about $59.1 billion) in 2027.
"When consumers buy milk tea, they prefer low-sugar, low-fat products that have ingredients listed on the label," said a worker at a confectionery shop in Changchun, northeast China's Jilin Province, noting that big brands are starting to pay attention to adding healthy ingredients and their products are popular with young people who eat healthily.
In addition, scientific and technological means also help Chinese youth improve their health. For example, with the popularization of intelligent health testing equipment such as smart bracelets, personal health management is simplified and more efficient.
“You’ve been sitting for over 90 minutes!” – the smartwatch of 32-year-old programmer Zhang Yang vibrates, reminding him to get up and move around. After Zhang Yang took a break from work and performed a set of traditional Chinese breathing exercises called “Baduanjin”, the mobile health management app updated his activity in real time.
According to the data, in the first quarter of 2024, shipments of wearable devices in the Chinese market grew by 36.2 percent year on year to 33.67 million units. Some smartwatches have increasingly advanced health monitoring features, including heart rate and blood saturation monitoring.
“Maintaining health is no longer just advice from elders, but a quantitatively measurable aesthetic of daily life,” said Liu Junkang, CEO of Jinaitang Health Management Company.
According to him, there are three key trends in healthy living among young consumers: using data to customize their daily routine, rethinking traditional treatments in a modern way, and prioritizing enjoyable and practical experiences in maintaining good health, which are changing the structure of the industry in the country.
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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