Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
An important disclaimer is at the bottom of this article.
To hold a business forum in a museum, to organize a business conference in a theater, to organize a meeting with key partners in an estate or at a stadium – this is a completely realistic plan for holding a corporate event in the capital. The city has many original, non-standard spaces that can become not only excellent venues for negotiations, seminars, product presentations, meetings with the business community, but also to make an indelible impression, to make each such event bright and memorable.
Business tourism is one of the most promising areas of the capital's hospitality industry. And Mosturism helps event organizers and representatives of unique spaces to work effectively in this direction. For this purpose, applications for an online course are open "Organization of MICE events for non-standard venues".
The new course will be useful for representatives of the capital's museums, art spaces, theaters, stadiums. This is a great opportunity to assess their own potential and find ways for additional monetization. Applications for participation are accepted on the portal "Russpass. Business".
The free online course is part of the Moscow School of Hospitality for Experts project.
During the training, representatives of the venues will be told how to create points of attraction for business events of different levels and scales, including international ones. They will receive applied knowledge and practical tools necessary for successful work in the MICE market.
The key advantage of the course is that the materials are developed taking into account the participants' requests and their level of training. Particular emphasis is placed on the practical focus of the program – the knowledge gained can be applied immediately from the first lessons.
Participants will hear speeches from MICE industry specialists: corporate and associate customers, experts in branding and promotion. Speakers will tell how to build a platform positioning, highlight competitive advantages, competently approach customer requests, determine the necessary resources and form an effective strategy for attracting and retaining partners. The course will feature real cases and speeches from representatives of successfully operating non-standard spaces, including the Moscow Planetarium, the Luzhniki Sports Complex and the Congress Center of the Bauman Moscow State Technical University.
The course "Organization of MICE events for non-standard venues" was launched on the basis of the "Moscow School of Hospitality" – an ecosystem of educational projects Mosturism, aimed at popularizing work in the industry, improving the quality of expertise of its representatives, as well as assisting in employment and finding employees in the industry. The Moscow School of Hospitality for Experts project is being implemented within the framework of the ecosystem. It helps industry representatives improve the level of service, develop professional and managerial competencies of employees, and adapt new personnel. The project includes nine free online courses that students take at any convenient time.
Earlier this summer, the Moscow School of Hospitality began accepting applications for the course "Organization of MICE Events." Its participants will learn about all stages of event preparation – from the idea to collecting guest feedback. Students will understand how to create and protect the concept of the event, build communication with clients, organize logistics, technical support of the event and document flow, and will also be able to structure work with risks.
Moscow City Tourism Committee creates a sustainable brand for the capital as one of the main tourist destinations in Russia and a center of competence in this area. Moscow attracts young professionals to the industry with the help of the program "Your Start in Tourism", helps established professionals improve their qualifications on courses of the "Moscow School of Hospitality". The city regularly organizes useful industry events – from large-scale conferences to hackathons.
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Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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