Translation. Region: Russian Federal
Source: Peter the Great St. Petersburg Polytechnic University –
An important disclaimer is at the bottom of this article.
The 6th International Conference "Global Challenges of Digital Market Transformation-2025" was held at the Polytechnic University. The conference was organized by the Institute of Industrial Management, Economics, and Trade.
The conference featured six panels, as well as a plenary session. The traditional hybrid format allowed many colleagues to participate in all planned events.
At the conference's opening ceremony, Vladimir Glukhov, Advisor to the Rector's Office, emphasized the importance of collaboration between universities to effectively build scientific, research, and partnership ties and expand the scope of activities during international scientific conferences.
This year's conference coincides with the 10th anniversary of the Institute of Industrial Management, Economics, and Trade, which, on the one hand, imposes a special status and solemnity, and on the other, an additional responsibility for organizing and hosting this event. "It is the coordinated work of the structural divisions, each contributing to the substantive, organizational, and informational components, that produces the expected results," Vladimir Shchepinin, Director of the Institute of Industrial Management, Economics, and Trade, emphasized in his welcoming remarks.
The conference is now in its sixth year, and during this time it has gained popularity and recognition among Russian and international universities, research institutions, and specialized organizations.
This year, we expanded our geographic reach: 18 Russian universities from six regions of the Russian Federation, as well as 18 international universities from Armenia, Belarus, Kazakhstan, Vietnam, China, India, Thailand, and Uzbekistan, participated in both in-person and online formats, submitting their papers for presentation and publication. The in-person presence of industrial partners among the conference participants was also important to us, highlighting its practical and business-oriented focus, comments Olga Kalinina, Director of the Higher School of Industrial Management at IPMEIT.
For the second year in a row, the section "Current Issues of Modern Management, Economics, and the Service Sector in the Context of Digital Transformation: Theory and Practice" is being held jointly with the Russian-Armenian University and the Institute of Economics and Business. At the opening of the conference, Arman Avetyan, Associate Professor of the Department of Management and Business at RAU, welcomed all participants on behalf of the management and wished them success. The Institute of Economics and Business at RAU received a letter of gratitude from the Institute of Economics and Business at RAU for effective cooperation and the development of scientific and educational ties.
An important result of the collaboration between IPMEiT and the Institute of Economics and Business of the Russian University of Agriculture was the publication of a joint textbook, "Theory and Practice of Management," prepared by the faculty of both universities in time for the conference.
At the conference's plenary session, Anatoly Zherelo, Head of the Information Technology Center, represented the Belarusian State University, Institute of Business, and delivered a welcoming address. Olga Myasnikova, Associate Professor at the Institute of Business, then presented a plenary report. The BSU delegation also received a letter of thanks from the Institute of Economics, Mechanics and Technology for their effective collaboration.
Our department has been collaborating with the Belarusian State University for many years. Joint publications, roundtables, and sections we organize with our Belarusian colleagues on current issues in economic theory allow us to exchange experiences and expert opinions in real time, comments Svetlana Golovkina, Head of the Department of Economic Theory at the Institute of Economics, Mechanics, and Telecommunications.
The conference co-organizer, the Higher School of Service and Trade, introduced Shakir Ullah, a professor in the School of International Studies at Henan Normal University, as the speaker at the plenary session. The school organized and hosted two sections, ensuring broad participation from colleagues from Thailand, Indonesia, and India, who presented online.
The first session of the HSE "Human-Centered Technologies and Marketing Strategies in the Digital Era" focused on current issues of digitalization's impact on processes and interactions in various spheres of human activity, aimed at meeting the needs of individuals and society. A special focus was given to the key trends in collecting and analyzing big data aimed at identifying consumer trends.
The second session of the HSE School of Social and Technical Sciences, "Quality of Life: Theory and Practice in the Context of Digitalization," examined trends and development prospects for tourism and hospitality in the rapidly changing digital world. Participants discussed the possibilities of adapting traditional hotel practices to meet the needs of modern consumers focused on online services and personalized experiences. Effective methods for measuring and managing service quality, based on modern big data processing technologies, were proposed.
The Higher School of Service and Trade traditionally co-organizes the event. The conference features a broad representation of our strategic partners and a fairly broad geography of Russian and international scientific collaboration. The school's sessions generated keen interest, stimulating the exchange of experience and new solutions, says Olga Voronova, Director of the Higher School of Service and Trade at IPMEIT.
The Higher School of Industrial Management held two sections on industry and functional management.
The "Industry Management in the Digital Era" section was held in a mixed format and began with a presentation by the Institute of Energy of the National Academy of Sciences of Belarus on the digital transformation of the energy sector. This was followed by a presentation by colleagues from Vladivostok (Far Eastern Federal University and Far Eastern State Technical Fisheries University) on ensuring the sustainable development of the food industry and domestic fisheries. Representatives of Gazprom Neft-CR and Almaz-Antey VKO-Obukhov Plant also presented their practical experiences.
The breakout session, "Functional Management in the Digital Era," featured presentations from university guests, faculty, and graduate students. The session opened with a presentation by Anna Dyachkova of the Ural Federal University, named after the first President of Russia, B.N. Yeltsin, on transforming approaches to human capital development and integrating business into the educational ecosystem. Participants examined issues of intercompany coordination in supply chains, challenges of personnel management in a virtual environment, and the use of adaptive inventory management systems.
The Department of Economic Theory organized and hosted a session titled "Methodological Aspects and Best Practices in Economics in the Digital Age." Participants from the Belarusian State University, the Financial University under the Government of the Russian Federation, and the Russian National Public Library for Science and Technology presented in person. The presentations addressed pressing issues related to the impact of artificial intelligence technologies on global markets, the digital transformation of economic systems, and the adaptation of data analysis methods to the increasing digitalization of the economy.
In addition, the conference organizers gave external participants a tour of the Polytechnic University campus and the IPMEiT building.
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