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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
In recent years, the global pet industry has grown rapidly, and China has become a significant market. According to the Institute of Feed Science of the Chinese Academy of Agricultural Sciences, the number of pet dogs and cats in China is expected to reach 140 million in 2024, with the total market value exceeding 300 billion yuan. The pet food market value is expected to reach 90 billion yuan, an 8.3% increase year-on-year. Data from the China Feed Mill Association indicates that the country's pet food production volume will reach 1.6 million tons in 2024, and will grow 14.5% year-on-year in the first seven months of 2025. Experts believe that although the Chinese pet industry started late, it is rapidly developing and is currently exhibiting four key trends.
Branding of pet food
Pet food is the core of the industry, and the pet food market continues to expand. During the 6.18 sales (June 18) of 2025, pet food sales on Tmall reached 7.5 billion yuan, a 36% year-on-year increase. Initially, local companies primarily played the role of OEMs, but now Chinese brands are rapidly gaining momentum. In 2024, five of the top ten online sales were local brands, and six local companies, including Guaibao Pet Food and Zhong Chong Co., Ltd., successfully went public, significantly enhancing their competitiveness. Liu Lang, vice president of the China Veterinary Association, stated that the monopoly of foreign brands has been broken, and local companies, through research, development, and quality improvement, are providing strong impetus to the industry's development.
Intelligent pet products
Technology is changing the way humans and pets interact, with innovative products emerging, such as smart feeders, automatic litter boxes, AI-powered monitoring systems, and more. At the 27th Asian Pet Show, the smart litter box took center stage, capable of automatically cleaning itself and analyzing pet behavior. Consumer demand is shifting from "basic content" to "emotional support" and "precision nutrition," and technology is facilitating the transition to higher-value-added products.
Clustering of industry development
Pet industrial parks are becoming a key element in the industry's aggregation and modernization. Shandong and Hebei provinces account for nearly 70% of the national total, while the Yangtze River Delta accounts for 21%. Twenty-two key pet industrial parks have been built nationwide, with key regions in Linyi (Shandong), Xingtai (Hebei), and the Yangtze River Delta. A 75,000-square-meter pet economy industrial park is planned for Luohu District (Shenzhen), attracting 182 companies. Complete value chains, including R&D, production, testing, and sales, are being established across various regions, enhancing the industry's efficiency.
Internationalization of Chinese brands
Chinese pet product brands are accelerating their overseas expansion. Over the past ten years, the import and export trade of dog and cat food has grown steadily, with exports dominating. Japan and the Republic of Korea are important export destinations for Chinese pet food; in 2024, non-canned pet food exports to the Republic of Korea doubled compared to 2015. Zhong Chong Co., Ltd.'s Wanpy brand is seeing growing orders from Southeast Asia, Eastern Europe, and other regions; in 2024, overseas revenue accounted for 68.33%. Xiaopei Network Technology focuses on smart products, selling its products to over 180 countries worldwide. Experts recommend companies leverage supply chain advantages, enhance product innovation, and build brand value.
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