Category: Russian Energy sector

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"It's important not only to meet audience expectations but also to constantly surprise them with new, high-quality content. And the fact that our shows have made it onto the list of the largest streaming service confirms that we're doing everything right! This is yet another incentive for us to develop and strengthen our presence in the digital environment." Anna Boyko, Head of Digital Projects, GPM Radio

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The media industry is a soft power tool that fosters a positive perception of the country and boosts tourism. Daria Bogdanova, Head of International Affairs at Gazprom-Media Holding, emphasized the importance of exporting Russian content in strengthening cultural bridges between Russia and other countries during the "Media Image of Russia" panel session at the Catherine the Great Forum. Igor Pavlov, Director of Government Relations at RUTUBE, moderated the discussion.

According to Daria Bogdanova, the Holding is consistently expanding its international presence, implementing co-production projects and exporting domestic content to foreign countries.

"A crucial part of our strategy is our cross-cultural format, which emphasizes entertainment reality shows, which we film in various countries around the world. These projects allow viewers to become acquainted with the cultures and traditions of other nations, contributing to the development of the creative economy and tourism industry. We've already filmed in China, the United Arab Emirates, Uzbekistan, and Turkey, and we plan to expand our geographic reach in the future."

Daria Bogdanova, Head of International Affairs, Gazprom-Media Holding

In addition to entertainment projects, next year the Holding will continue its collaboration with filmmakers from the CIS, China, and other countries. Immediate plans include the launch of the large-scale series "Iskra" (Spark), the first international project involving countries of the Commonwealth of Independent States. The series will consist of at least eight episodes, telling the stories of representatives of the Commonwealth countries who fought together on the battlefield in the Great Patriotic War. Film studios, producers, actors, and directors from CIS countries will be involved in the production. Next year, active work is also expected on the Russian-Chinese project "Allies." The film, which the Holding will be developing jointly with Xicheng Media, will explore a little-known chapter of shared history—the participation of Soviet pilots in the Sino-Japanese War.

A separate element of the Holding's strategy is the development of a comprehensive international blogging network. The Insight People production center, part of Gazprom-Media Holding, actively collaborates with local influencers in India, Africa, and several other regions. This approach is seen not only as a way to popularize content but also as an effective communication mechanism with young international audiences.

The 2025 Catherine Forum focused on pressing issues of shaping Russia's image as a new center of civilization and preserving traditional values, reducing integration barriers facing those wishing to move to Russia from abroad, and attracting highly qualified foreign specialists to various areas of our country's socioeconomic and cultural development.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

According to statistics, 52% of city residents subscribed to online cinemas in the third quarter of 2025. Moreover, 60% of Russians prefer to watch both traditional TV and digital platforms.

A survey by one of the leading experts in the media and telecommunications market in Russia, the analytical company J'son

Among the favorites:

"Old School" is the story of a strict math teacher, Maria Trifonova, who tries to mend her relationship with her granddaughter and leaves her regular school for an elite institution. "Overheard in Rybinsk" is a comedy thriller about Yura, a journalist from a provincial newspaper, who begins having visions of future murders. He becomes the prime suspect. "Khutor" is an adventure comedy about Artyom, a con man who pretends to have lost his memory and ends up in a closed community led by the stern Batya.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Gazprom-Media Holding volunteers helped create a New Year's atmosphere in Moscow hospices, as well as the Special Childhood Center for Curative Pedagogy, by organizing and holding a winter charity fair.

Staff from NTV, GPM Reklama, Match TV, GPM KIT, and RUTUBE decorated their windows with New Year's scenes. Hospitals were filled with snow-covered forests, gnomes, fairytale castles, cheerful snowmen and Christmas trees, toys, and snowflakes, helping to create a festive and welcoming atmosphere for patients.

For the fourth year in a row, the Holding's volunteers have been helping Moscow hospices through the PRO_Participation program, which aims to provide support and attention to those who need it most.

Also, in anticipation of the New Year, Gazprom Media Holding volunteers created creative photo zones and decorated workshop spaces at the charity winter fair, traditionally held by the Special Childhood Therapeutic Pedagogics Center. Its goal is to give special artisans the opportunity to showcase their work and feel valued and connected to society.

"The fair is always a gathering of like-minded people. Guests are immersed in a joyful and festive atmosphere, feeling part of a larger community. And whether you attend every year or have missed it a few times, you immediately feel like you've come to visit old friends."

Nikolay Morzhin, Director of the Center for Curative Pedagogics "Special Childhood"

Collaboration with the Center for Social and Cultural Development is developing within the framework of the Holding's "PRO_Support" program—the company's systematic work aimed at developing corporate volunteering, social integration, and assistance to the most vulnerable segments of the population.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"I'm inspired by the people and the team: the creators, producers, product managers, marketers—a huge ecosystem of talent who work together to create stories that can touch millions of people. A recent example is "Old School," which was viewed by over 30 million users on PREMIER and Start. These people creating true wonder in the digital environment are my daily motivation."

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Do you create content that people watch, listen to, and forward to their friends? It's time to make a name for yourself. The Internet Development Institute has opened applications for the 5th National Internet Content Award, the premier prize for creators of socially significant online projects. The anniversary ceremony will take place in the spring of 2026.

Applications will be accepted until February 10, 2026. The competition has 15 main categories: from feature and documentary projects, blogs, music tracks, podcasts, and non-scripted content to new categories such as messenger channels and online promotional campaigns. This gives media outlets, independent creators, and brands the opportunity to showcase their work in both familiar and new formats.

Gazprom-Media Holding traditionally supports the National Internet Content Award and, together with IRI, develops projects that become hits with a wide audience. This year, the award was given to the series "Oil" from the PREMIER online cinema and the spy drama "GDR" from NTV.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Alina Zinnatullina, founder and CEO of Insight People (part of Gazprom-Media Holding), discussed the nuances to consider when working with bloggers and the secret to successful influencer campaigns.

— Trust and personal relevance. For subscribers, a blogger is a familiar face. They listen to them in the morning while making coffee. They motivate people to exercise, pursue a career, and travel. Ultimately, a message from such a person sounds more persuasive than one from a company.

— Precise targeting and context. Bloggers' audiences are specific lifestyle communities: healthy lifestyle enthusiasts, young parents, entrepreneurs, fashion enthusiasts, cooks, and tech geeks. Advertising in this context is perceived quite naturally.

— Flexibility of formats and speed of testing. The blogger content format allows for quick response to trends and provides feedback. This allows businesses to launch and test advertising hypotheses, change, and optimize development strategies.

"You don't necessarily need to involve bloggers with millions of followers in your campaign to achieve results. Insight People had a case where we engaged 40 bloggers with audiences of up to 100,000 subscribers to achieve the campaign's goals. Each of them created a short video review showing the product in everyday life, with a promo code for purchase. As a result, we achieved high reach and click-through rates."

Alina Zinntaullina, Founder and CEO of Insight People

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

This poignant story, dedicated to the 80th anniversary of Victory Day, tells the story of the child prisoners of the Vyritsa concentration camp. The Nazis used the orphans as blood donors for wounded soldiers. Hunger, cold, fear—and a choice: surrender or rally and flee. They chose freedom.

The film was produced by Triix Media with the support of Gazprom-Media Holding, the Cinema Fund, the Russian Military Historical Society, and the Movement of the First.

The Festival will also feature a number of films produced by the Holding's companies:

"The Prophet: The Story of Alexander Pushkin" is a musical biography about a vibrant, daring genius: from high school and duels to exile and love. History and music blend seamlessly. "North Pole" is an action drama about the maiden voyage of the Soviet nuclear submarine K-3 under the Arctic ice in 1962. The Cold War and fateful decisions.

The festival will run in Paris until December 21. Organized by ROSKINO with the support of the Russian Ministry of Culture, the festival will also feature interviews with filmmakers and actors, questions, and behind-the-scenes insights into the filming process.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.