December 25, 2025: The Battle for Attention: Platforms, TV, and Marketplaces

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"The key challenge will remain the battle for the primary metric—user time. Marketplaces will be involved in this battle, alongside TV channels, online cinemas, and streaming services. Their impact on user time will begin to be felt, which will become a significant factor for the media industry." Daria Pugacheva, Director of the Research Department, Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

With the support of Lukoil, the opening of the Lefortovsky electric power hub took place.

Translation. Region: Russian Federation –

Source: LUKOIL – LukOil – An important disclaimer is at the bottom of this article.

December 25, 2025 { 12/25/2025 3:04:36 PM }

LUKOIL PJSC has completed a joint project with Mosenergo PJSC to build the Lefortovo charging hub for electric vehicles in Moscow. The hub is located in the Eastern Administrative District, near the CHPP-11 power plant and the capital's major highways—the Third Transport Ring, Moscow Highway, and Shosse Entuziastov. The hub includes nine 120 kW fast charging stations, as well as Moscow's first 240 kW station with a 500 A connector. They are equipped with the most popular GB/T, CCS2, and NACS connectors (for Tesla electric vehicles). The average charging time is approximately 30 minutes, and 20 vehicles can be serviced simultaneously. Electric vehicle owners are provided with a comfortable lounge area with a minimarket where they can grab a snack and purchase essentials for the road. LUKOIL is one of the leaders in developing electric charging infrastructure for "green" transport in the country. Currently, stations are installed at 134 gas stations, most of which are fast charging.

Company Profile

PJSC LUKOIL is one of the largest vertically integrated oil and gas companies in the world, accounting for over 2% of global oil production and approximately 1% of proven hydrocarbon reserves. With a full production cycle, the Company fully controls the entire value chain, from oil and gas production to petroleum product distribution. More than 100,000 people combine their efforts and talent to ensure the Company's market leadership.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 25, 2025: Emotional Intelligence vs. Artificial Intelligence: How Media is Changing

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

St. Petersburg residents taught Muscovites about weekends

The city itself is certainly slower paced than Moscow, but this has its advantages. The British army has a principle regarding the misconduct of subordinates: even if a person has committed a serious crime, a decision should be made no sooner than 24 hours later, when the emotions have subsided. In St. Petersburg, it's much easier to make informed decisions than in Moscow.

Viewers are waiting for a hero like Stirlitz or Balabanov's "Brother" on screen.

We conducted extensive research on how the hero's image has evolved in Russian TV series over the past 40 years. The most anticipated character by viewers, yet one that hasn't yet appeared in recent years, is the great modern hero, comparable to Stirlitz or Alexei Balabanov's "Brother." I believe that in the next two or three years, such a hero will emerge in our time. He doesn't necessarily have to be a great man, but he will be a reflection of his era.

Will AI become part of the team?

Artificial intelligence is a powerful tool that accelerates a multitude of processes. But the creative process involves not only analysis and synthesis, but also the application of emotional intelligence when the creator is creating something unique. Artificial intelligence cannot create anything unique. I've seen examples of small forms of video content created by AI. It's quite boring. Therefore, it's right to treat artificial intelligence as a tool in the hands of a skilled creator. The finishing touches are left to the master: giving everything meaning, form, and content.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

On December 25, 2025, Alexander Zharov congratulated Sergei Piskarev on his birthday.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"You are a recognized expert in the media and advertising communications market. Your talent, extensive professional experience, and authority help shape the image of our country's advertising industry. As President of AKAR, you contribute to the industry's rapid development and its resilience during periods of turbulence. Let me wish you good health, boundless energy, and the realization of your boldest ideas and plans!" Alexander Zharov, CEO of Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

On December 24, 2025, Vladimir Putin presented Tina Kandelaki with the Order of Alexander Nevsky.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The awards ceremony took place today in the Kremlin's Catherine Hall. The Deputy General Director of Gazprom-Media Holding was recognized for his contribution to the development of media and his many years of productive work.

After the ceremony, the head of state spoke with the awardees in an informal setting.

The Order of Alexander Nevsky is one of Russia's most significant state awards, awarded for outstanding contributions to strengthening the state and developing the economy, science, culture, and public life.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025: One-Click Monetization: How to Make Money with Rutube Advertising

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"Bloggers who don't post their content on RUTUBE lose hundreds of thousands, and large ones lose millions of rubles, which they could earn by clicking just one button. RUTUBE creates the most favorable conditions for authors; we don't demand exclusives and help our users earn money: we track trends for them, attract major advertisers, and constantly improve the service." Egor Velikoglo, Director of Authored Content, RUTUBE

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025 Beyond Hollywood: Viewers Seek Meaning in National Values

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The cultural reference points of Hollywood films are no longer perceived as an absolute standard. Audiences expect stories that resonate with their national mentality, traditions, and notions of family, morality, and social responsibility.

The demand for cultural multipolarity is already a global trend. This is providing impetus for the development of international cooperation. The most promising countries are China, India, Indonesia, Malaysia, Thailand, the UAE, Saudi Arabia, and Turkey. Several factors play a role here: audience size and growth, government support for creative industries, shared values, and the demand for alternative content to Western culture. The CIS countries are also under focus.

"We understand that entering the global market isn't always straightforward. Often, the most promising growth opportunities arise at the intersection of industries, where film, music, digital technologies, event formats, and new ways of reaching young people intersect. We recognize this potential and translate it into concrete partnership projects."

Boris Khanchalyan, Deputy General Director of Gazprom-Media Holding

This involves the potential export of not just content, but turnkey solutions: successful media formats, expertise in building and monetizing services.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025: Filming of the historical film "Queen Anne" was completed.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Sergei Bezrukov, Viktor Dobronravov, Ekaterina Voronina, and Vladimir Yaglych star in a large-scale film about the events of Ancient Rus'.

Yaroslav the Wise marries his daughter Anna to the King of the Franks. A dangerous journey of three thousand kilometers awaits her. Ahead lie crossings, foreign courts, intrigues, and a choice that will change the fate of not only the heroine but also of the empires.

The film was shot with meticulous attention to period detail, including authentic weapons, household items, costumes, and decorations. Extensive historical sets were created at the new Moskino Cinema Park:

Kyiv during the time of Yaroslav the Wise; Krakow in the 11th century; the residence of the German Emperor; castles of the Frankish barons.

The film will be released on February 11, 2027. Central Partnership is one of the film's creators.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 23, 2025: The trailer for the second part of "The Wizard of Oz" is already online.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Ellie and Totoshka are back: the film will be released on January 1, 2027. Filming took place in Moscow and the Moscow region, as well as in Kazakhstan.

The sequel will feature all the key characters from the first film. The evil sorceress Bastinda, played by Svetlana Khodchenkova, will also return. The actor playing Goodwin will be announced later.

Among the creators is the film company Central Partnership (part of Gazprom-Media Holding).

The first installment, "The Wizard of Oz: The Yellow Brick Road," became the third-highest-grossing film in modern Russian film history, with over 7 million viewers.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

PhosAgro helped organize a performance by the youth choir of the Cherepovets Diocese in the Italian city of Bari on December 23, 2025.

Translation. Region: Russian Federation –

Source: Phosagro – Phosagro – An important disclaimer is at the bottom of this article.

Bari (Apulia region, Italy). On December 23, 2025, on the feast day of St. Nicholas the Wonderworker, the youth choir of the Cherepovets Diocese participated in the Divine Liturgy and gave a concert in the papal basilica where the saint's relics are kept. PhosAgro helped organize the musical group's performance.

Bishop Ignatius of Cherepovets and Belozersk led the festive service under the vaults of the ancient church. He recalled that St. Nicholas the Wonderworker is venerated in Christianity as a symbol of mercy, intercession, and swift aid in times of need. This veneration unites the spiritual canons of Orthodoxy and Catholicism, as well as liturgical tradition and popular love, in which the saint's image has occupied a special, almost familial place.

"Pilgrimage is a spiritual journey that brings great benefit to the believer and is a source of inspiration. This pilgrimage and today's prayer at this holy site, in the heart of the Italian city of Bari, which has attracted believers from all over the world for centuries, are more than just a journey for us. It is also a sincere expression of our love for St. Nicholas, an expression of our faith and hope in his intercession and swift assistance," noted Bishop Ignatius of Cherepovets and Belozersk.

On this festive day, thousands of believers from across Europe, including many Russians living abroad, came to venerate the Christian relic. They offered prayers to God accompanied by the crystalline voices of the youth choir of the Cherepovets Diocese.

The ensemble includes students and teachers from the Cherepovets College of Arts, as well as young parishioners from churches in the Cherepovets Diocese. That evening, at the Papal Basilica of St. Nicholas the Wonderworker, they presented a new concert program, "Confirm, God!", to an Italian audience, combining sacred and Russian choral works.

The guests were treated to majestic liturgical hymns, as well as choral versions of beloved folk songs. Among them were "Ah, You Wide Steppe," "The Horse," "Polyushko-Pole," "Raspberry Ringing," "Smuglyanka," and other pieces.

"Our choir's performance at the Basilica of St. Nicholas in Bari is more than just a concert, but another building block in strengthening the centuries-old cultural dialogue between Russia and Italy. Our creative mission has become the bridge that unites people's hearts through the great power of music and theology. All the students feel this responsibility and are grateful for the opportunity to share their creativity through music," says Svetlana Bobrova, Director of the Cherepovets School of Arts and Crafts named after V.V. Vereshchagin.

The audience that came to hear the young soloists from Cherepovets that evening noted the highest level of performance, as well as the love for God and their native land that permeates the ensemble's entire repertoire.

"I've lived in Italy for almost thirty years. Wonderful news of the youth choir's performance spread among the Russian-speaking community of our city long before today. This native music touched the deepest chords of my soul. Here in Italy, we hear a wide variety of music, but a choir of this caliber is a rarity. My deepest gratitude to the choirmaster and all the musicians for this delight. May God grant that we may once again see the youth choir from Cherepovets in this sacred place," said Svetlana Kuzmenko, a resident of Bari and art critic, sharing her emotions about the concert.

The Cherepovets Diocese Youth Choir's visit to Italy was held under the auspices of the Russian Ministry of Culture's "Cultural Mission to Italy" project, with the assistance of PhosAgro and the Center for Film Festivals and International Programs.

"Supporting the spiritual values and centuries-old traditions of Orthodoxy is a crucial part of PhosAgro's social mission. Previously, our company regularly organized pilgrimage tours for its employees to Christian holy sites in Bari. I am delighted that, despite all the objective difficulties, this kind tradition is gradually being restored, expanding each year. On the eve of the New Year and Christmas holidays, young soloists from the youth choir brought a piece of St. Nicholas's grace to Cherepovets, helping to erase borders between states through kindness, music, and eternal Christian values," said Alexander Gilgenberg, CEO of PhosAgro.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.