December 24, 2025: One-Click Monetization: How to Make Money with Rutube Advertising

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"Bloggers who don't post their content on RUTUBE lose hundreds of thousands, and large ones lose millions of rubles, which they could earn by clicking just one button. RUTUBE creates the most favorable conditions for authors; we don't demand exclusives and help our users earn money: we track trends for them, attract major advertisers, and constantly improve the service." Egor Velikoglo, Director of Authored Content, RUTUBE

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025 Beyond Hollywood: Viewers Seek Meaning in National Values

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The cultural reference points of Hollywood films are no longer perceived as an absolute standard. Audiences expect stories that resonate with their national mentality, traditions, and notions of family, morality, and social responsibility.

The demand for cultural multipolarity is already a global trend. This is providing impetus for the development of international cooperation. The most promising countries are China, India, Indonesia, Malaysia, Thailand, the UAE, Saudi Arabia, and Turkey. Several factors play a role here: audience size and growth, government support for creative industries, shared values, and the demand for alternative content to Western culture. The CIS countries are also under focus.

"We understand that entering the global market isn't always straightforward. Often, the most promising growth opportunities arise at the intersection of industries, where film, music, digital technologies, event formats, and new ways of reaching young people intersect. We recognize this potential and translate it into concrete partnership projects."

Boris Khanchalyan, Deputy General Director of Gazprom-Media Holding

This involves the potential export of not just content, but turnkey solutions: successful media formats, expertise in building and monetizing services.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025: Filming of the historical film "Queen Anne" was completed.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Sergei Bezrukov, Viktor Dobronravov, Ekaterina Voronina, and Vladimir Yaglych star in a large-scale film about the events of Ancient Rus'.

Yaroslav the Wise marries his daughter Anna to the King of the Franks. A dangerous journey of three thousand kilometers awaits her. Ahead lie crossings, foreign courts, intrigues, and a choice that will change the fate of not only the heroine but also of the empires.

The film was shot with meticulous attention to period detail, including authentic weapons, household items, costumes, and decorations. Extensive historical sets were created at the new Moskino Cinema Park:

Kyiv during the time of Yaroslav the Wise; Krakow in the 11th century; the residence of the German Emperor; castles of the Frankish barons.

The film will be released on February 11, 2027. Central Partnership is one of the film's creators.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 23, 2025: The trailer for the second part of "The Wizard of Oz" is already online.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Ellie and Totoshka are back: the film will be released on January 1, 2027. Filming took place in Moscow and the Moscow region, as well as in Kazakhstan.

The sequel will feature all the key characters from the first film. The evil sorceress Bastinda, played by Svetlana Khodchenkova, will also return. The actor playing Goodwin will be announced later.

Among the creators is the film company Central Partnership (part of Gazprom-Media Holding).

The first installment, "The Wizard of Oz: The Yellow Brick Road," became the third-highest-grossing film in modern Russian film history, with over 7 million viewers.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

PhosAgro helped organize a performance by the youth choir of the Cherepovets Diocese in the Italian city of Bari on December 23, 2025.

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Source: Phosagro – Phosagro – An important disclaimer is at the bottom of this article.

Bari (Apulia region, Italy). On December 23, 2025, on the feast day of St. Nicholas the Wonderworker, the youth choir of the Cherepovets Diocese participated in the Divine Liturgy and gave a concert in the papal basilica where the saint's relics are kept. PhosAgro helped organize the musical group's performance.

Bishop Ignatius of Cherepovets and Belozersk led the festive service under the vaults of the ancient church. He recalled that St. Nicholas the Wonderworker is venerated in Christianity as a symbol of mercy, intercession, and swift aid in times of need. This veneration unites the spiritual canons of Orthodoxy and Catholicism, as well as liturgical tradition and popular love, in which the saint's image has occupied a special, almost familial place.

"Pilgrimage is a spiritual journey that brings great benefit to the believer and is a source of inspiration. This pilgrimage and today's prayer at this holy site, in the heart of the Italian city of Bari, which has attracted believers from all over the world for centuries, are more than just a journey for us. It is also a sincere expression of our love for St. Nicholas, an expression of our faith and hope in his intercession and swift assistance," noted Bishop Ignatius of Cherepovets and Belozersk.

On this festive day, thousands of believers from across Europe, including many Russians living abroad, came to venerate the Christian relic. They offered prayers to God accompanied by the crystalline voices of the youth choir of the Cherepovets Diocese.

The ensemble includes students and teachers from the Cherepovets College of Arts, as well as young parishioners from churches in the Cherepovets Diocese. That evening, at the Papal Basilica of St. Nicholas the Wonderworker, they presented a new concert program, "Confirm, God!", to an Italian audience, combining sacred and Russian choral works.

The guests were treated to majestic liturgical hymns, as well as choral versions of beloved folk songs. Among them were "Ah, You Wide Steppe," "The Horse," "Polyushko-Pole," "Raspberry Ringing," "Smuglyanka," and other pieces.

"Our choir's performance at the Basilica of St. Nicholas in Bari is more than just a concert, but another building block in strengthening the centuries-old cultural dialogue between Russia and Italy. Our creative mission has become the bridge that unites people's hearts through the great power of music and theology. All the students feel this responsibility and are grateful for the opportunity to share their creativity through music," says Svetlana Bobrova, Director of the Cherepovets School of Arts and Crafts named after V.V. Vereshchagin.

The audience that came to hear the young soloists from Cherepovets that evening noted the highest level of performance, as well as the love for God and their native land that permeates the ensemble's entire repertoire.

"I've lived in Italy for almost thirty years. Wonderful news of the youth choir's performance spread among the Russian-speaking community of our city long before today. This native music touched the deepest chords of my soul. Here in Italy, we hear a wide variety of music, but a choir of this caliber is a rarity. My deepest gratitude to the choirmaster and all the musicians for this delight. May God grant that we may once again see the youth choir from Cherepovets in this sacred place," said Svetlana Kuzmenko, a resident of Bari and art critic, sharing her emotions about the concert.

The Cherepovets Diocese Youth Choir's visit to Italy was held under the auspices of the Russian Ministry of Culture's "Cultural Mission to Italy" project, with the assistance of PhosAgro and the Center for Film Festivals and International Programs.

"Supporting the spiritual values and centuries-old traditions of Orthodoxy is a crucial part of PhosAgro's social mission. Previously, our company regularly organized pilgrimage tours for its employees to Christian holy sites in Bari. I am delighted that, despite all the objective difficulties, this kind tradition is gradually being restored, expanding each year. On the eve of the New Year and Christmas holidays, young soloists from the youth choir brought a piece of St. Nicholas's grace to Cherepovets, helping to erase borders between states through kindness, music, and eternal Christian values," said Alexander Gilgenberg, CEO of PhosAgro.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 23, 2025: Jokes, speed, and rock 'n' roll at the top of streaming

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"It's important not only to meet audience expectations but also to constantly surprise them with new, high-quality content. And the fact that our shows have made it onto the list of the largest streaming service confirms that we're doing everything right! This is yet another incentive for us to develop and strengthen our presence in the digital environment." Anna Boyko, Head of Digital Projects, GPM Radio

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

LUKOIL APPROVED A POLICY IN THE FIELD OF EXTERNAL SOCIAL ACTIVITIES

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Source: LUKOIL – LukOil – An important disclaimer is at the bottom of this article.

On December 23, 2025, the Board of Directors of PJSC LUKOIL approved the LUKOIL Group's External Social Performance Policy. The document sets forth project implementation standards in the regions where the Company operates and the Company's priorities in this area. Specifically, it provides for the use of a unified approach in developing social support programs to improve investment efficiency and promote the Company's initiatives. The LUKOIL Group's External Social Performance Policy was developed taking into account the goals and objectives of Russia's National Projects, the UN Sustainable Development Goals, and the principles of the UN Global Compact. The document will supplement the list of local regulations governing the social activities of LUKOIL Group organizations.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 22, 2025: Cultural Bridges: How Russian Content is Changing the World

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Source: Gazprom – An important disclaimer is at the bottom of this article.

The media industry is a soft power tool that fosters a positive perception of the country and boosts tourism. Daria Bogdanova, Head of International Affairs at Gazprom-Media Holding, emphasized the importance of exporting Russian content in strengthening cultural bridges between Russia and other countries during the "Media Image of Russia" panel session at the Catherine the Great Forum. Igor Pavlov, Director of Government Relations at RUTUBE, moderated the discussion.

According to Daria Bogdanova, the Holding is consistently expanding its international presence, implementing co-production projects and exporting domestic content to foreign countries.

"A crucial part of our strategy is our cross-cultural format, which emphasizes entertainment reality shows, which we film in various countries around the world. These projects allow viewers to become acquainted with the cultures and traditions of other nations, contributing to the development of the creative economy and tourism industry. We've already filmed in China, the United Arab Emirates, Uzbekistan, and Turkey, and we plan to expand our geographic reach in the future."

Daria Bogdanova, Head of International Affairs, Gazprom-Media Holding

In addition to entertainment projects, next year the Holding will continue its collaboration with filmmakers from the CIS, China, and other countries. Immediate plans include the launch of the large-scale series "Iskra" (Spark), the first international project involving countries of the Commonwealth of Independent States. The series will consist of at least eight episodes, telling the stories of representatives of the Commonwealth countries who fought together on the battlefield in the Great Patriotic War. Film studios, producers, actors, and directors from CIS countries will be involved in the production. Next year, active work is also expected on the Russian-Chinese project "Allies." The film, which the Holding will be developing jointly with Xicheng Media, will explore a little-known chapter of shared history—the participation of Soviet pilots in the Sino-Japanese War.

A separate element of the Holding's strategy is the development of a comprehensive international blogging network. The Insight People production center, part of Gazprom-Media Holding, actively collaborates with local influencers in India, Africa, and several other regions. This approach is seen not only as a way to popularize content but also as an effective communication mechanism with young international audiences.

The 2025 Catherine Forum focused on pressing issues of shaping Russia's image as a new center of civilization and preserving traditional values, reducing integration barriers facing those wishing to move to Russia from abroad, and attracting highly qualified foreign specialists to various areas of our country's socioeconomic and cultural development.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 22, 2025: Top TV series of 2025 – viewers' choice

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

According to statistics, 52% of city residents subscribed to online cinemas in the third quarter of 2025. Moreover, 60% of Russians prefer to watch both traditional TV and digital platforms.

A survey by one of the leading experts in the media and telecommunications market in Russia, the analytical company J'son

Among the favorites:

"Old School" is the story of a strict math teacher, Maria Trifonova, who tries to mend her relationship with her granddaughter and leaves her regular school for an elite institution. "Overheard in Rybinsk" is a comedy thriller about Yura, a journalist from a provincial newspaper, who begins having visions of future murders. He becomes the prime suspect. "Khutor" is an adventure comedy about Artyom, a con man who pretends to have lost his memory and ends up in a closed community led by the stern Batya.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

On December 22, 2025, Gazprom-Media Holding volunteers created a New Year's mood in Moscow hospices.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Gazprom-Media Holding volunteers helped create a New Year's atmosphere in Moscow hospices, as well as the Special Childhood Center for Curative Pedagogy, by organizing and holding a winter charity fair.

Staff from NTV, GPM Reklama, Match TV, GPM KIT, and RUTUBE decorated their windows with New Year's scenes. Hospitals were filled with snow-covered forests, gnomes, fairytale castles, cheerful snowmen and Christmas trees, toys, and snowflakes, helping to create a festive and welcoming atmosphere for patients.

For the fourth year in a row, the Holding's volunteers have been helping Moscow hospices through the PRO_Participation program, which aims to provide support and attention to those who need it most.

Also, in anticipation of the New Year, Gazprom Media Holding volunteers created creative photo zones and decorated workshop spaces at the charity winter fair, traditionally held by the Special Childhood Therapeutic Pedagogics Center. Its goal is to give special artisans the opportunity to showcase their work and feel valued and connected to society.

"The fair is always a gathering of like-minded people. Guests are immersed in a joyful and festive atmosphere, feeling part of a larger community. And whether you attend every year or have missed it a few times, you immediately feel like you've come to visit old friends."

Nikolay Morzhin, Director of the Center for Curative Pedagogics "Special Childhood"

Collaboration with the Center for Social and Cultural Development is developing within the framework of the Holding's "PRO_Support" program—the company's systematic work aimed at developing corporate volunteering, social integration, and assistance to the most vulnerable segments of the population.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.