Translation. Region: Russian Federal
Source: Peoples'Friendship University of Russia –
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How to bring products of the Belarusian company SinRubEnergo, which produces energy equipment, to the Armenian market? A team of students had to think up a business strategy with such a task at a scientific and practical school that took place during the Eurasian Economic Forum in Minsk. It was this team that included a master's student of the RUDN University Faculty of Economics, Khafiza Nigmatullaeva.
All participants of the school, and this is more than 50 people from different universities of the Russian Federation and the Republic of Belarus, were divided into five groups. They represented the member countries of the Eurasian Economic Union: Armenia, Russia, Belarus, Kazakhstan and Kyrgyzstan. Each of the groups, except Belarus, developed a project to bring the products of "SinRubEnergo" to the market of the country they were assigned. And the "Belarus" team got the market of Uzbekistan. The company for which the students prepared the projects is a resident of the industrial park "Great Stone". Therefore, the defense of the works took place on the territory of this park.
"Armenia is probably one of the most difficult countries to implement such a project, given its political and economic peculiarities. Despite this, we managed to develop an effective and comprehensive plan, which was highly praised by the jury. We competently distributed the tasks among ourselves, relying on the strengths of each: one participant specialized in legal issues, another in marketing, someone confidently worked with analytics and data visualization," – Khafiza Nigmatullaeva, Master's student of the Faculty of Economics of RUDN (International Trade, 1st year).
Logistics and flexibility
During the tour of the Great Stone, Hafiz, along with another member of the team, was discussed with the residents of the park, how can they use their potential to solve logistics problems. And at a meeting with the Deputy General Director of the North-Western Administrative District of the Industrial Park Development, Arthur Detkov, they found out how appropriate to cooperate with logistics resident companies compared to attracting external operators. “As a result, we reached one of the resident companies, which not only confirmed the possibility of organizing transportation from Belarus to Armenia, but also prepared preliminary calculations of the cost of logistics operations. This has become a significant contribution to the project, since it is logistics that often represents one of the most complex parts of such strategies and requires an accurate miscalculation. Our approach, based on creativity, flexibility and ability to quickly find practical solutions, was also marked by the jury. In addition, one of the members of the commission, Oleg Tabanyukhov, praised our proposals to improve the legal regime of the industrial park and even asked to send our ideas to him. This is largely the merit of our colleague Diana Silchenko – students of the Belarusian Economic State University. In general, I want to emphasize the high level of training and involvement of all members of the team. Working with them was easy and truly productive. The projects of other teams were also very strong, I hope our ideas will be useful to Sinrubenergo, Hafiz Nigmatullaeva, undergraduate of the Faculty of Economics RUDN (direction “International Trade”, I Course).
Debate on customs rates
According to the RUDN student, the program of the scientific and practical school was very intense and did not end with work on projects. Every day, students were given excursions, including a visit to the Minsk Tractor Plant and the BelGee automobile plant (a joint Belarusian-Chinese production facility), where they saw the process of assembling cars. The school participants also attended lectures by Belarusian government officials and business representatives. Deputy Minister of Economy of the Republic Kirill Masharsky spoke about the work of the EAEU and his experience in public service. And Director of OJSC Giprosvyaz Anton Alekseev talked to students about digital trends in economic development.
"Another memorable event was the simulation of the Eurasian Economic Commission. During the business game, we had a lively debate on the issue of extending zero customs duties on electric vehicles. This allowed us to feel like experts and representatives of our country. I am sincerely glad that I took part in the scientific school. Here, each student was able to apply their theoretical knowledge in practice, work in a team, discuss current topics with other participants and experts. I am sure that such initiatives play an important role in building professional confidence, developing communication skills and accumulating real-life experience," — Khafiza Nigmatullaeva, Master's student at the Faculty of Economics of RUDN (International Trade, 1st year).
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