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A large-scale seasonal project Winter in Moscow, which began in the capital on December 1, helps businesses promote their brands and provides Muscovites and visitors with an interesting way to spend their leisure time. Already in the first week, entrepreneurs have planned numerous events at their sites. events.

Entrepreneurs from various sectors are inviting residents to their venues: services, food service, education and creative arts, beauty, retail, hospitality, culture, and sports. They have prepared thousands of special offers: themed events, promotions, and discounts.

Signature desserts and New Year's manicure

Among the participants of "Winter in Moscow," there are especially many food service establishments. They delight their customers with discounts, pleasant gifts, culinary master classes, and other events. Thus, at the start of the seasonal project special offer Prepared at the Asian restaurant "Plavniki i Sloshni" (Fins and Claws) in the Lefortovo district. During the first two weeks of December, guests can enjoy apple pie or another signature dessert by subscribing to the Telegram channel.

"We're always in touch with the business community, so when we heard about the project, we immediately decided to participate. For us, this is an opportunity to bring joy to the neighborhood's residents and, of course, to increase the loyalty of our guests," shared Tatyana Zuikova, the restaurant's owner.

Only nail salon joined the project for the first time promotionWhen booking a manicure with polish, clients receive a complimentary New Year-themed nail design. As manager Valeria Vargina noted, clients can decorate their nails with snowflakes, snowmen, and other winter symbols. This is the first such promotion the salon has organized. The staff hopes this will help them reach a wider audience.

Creativity, relaxation and inspiration

Moscow companies often offer discounts on their platforms. This allows city residents to try new entertainment formats, learn about products and services, and become regular customers. One entrepreneur who has chosen this format is Svetlana Kalnina, founder of the "Planet of Hobbies" project. Throughout December, she is offering discounts Master classes on making aroma diffusers, bath salts, solid perfumes, and stone bracelets.

According to Svetlana Kalnina, her business is based on the idea of offering not just a service, but an experience, a leisure activity that combines creativity, relaxation, and inspiration. To ensure that as many people as possible can experience the festive spirit on New Year's Eve, the entrepreneur plans to launch an advertising campaign soon. This will be aided by the "Business Box" toolkit for business development, which she received for participating in the "Summer in Moscow" project.

Learning through games

Younger residents of the capital are also invited to spend the first week of winter in an interesting way. For example, they have prepared events at the Talantikus children's center in the Mitino district. Its founder, Tatyana Garishina, has been involved in city projects for several seasons. This helps her build parent loyalty and attract new young visitors.

During the first week of December, the center will host a free strategic board game tournament with prizes and souvenirs, and in the second half of the month, free clay modeling workshops will be held. Young visitors will create winter-themed paintings. Discounts on clay art club memberships will also be available.

"Our education is game-based. Board games are great because they teach children to think several moves ahead and develop strategic thinking. We sincerely believe the tournament will generate interest in other educational programs, and we're also counting on the city's help in attracting visitors. Last year, like other active entrepreneurs, we received PR support: parents told us they saw branded billboards featuring us," said Tatyana Garishina.

You can get detailed information about the tournament, as well as other events planned as part of the Winter in Moscow project, at special section on the mos.ru portal.

How to take part in the project

You can apply to participate in the large-scale city project “Winter in Moscow” by link, and also on mos.ru portal, where you must select the "On Your Own Territory" option. Participants will receive an extensive advertising campaign, including PR support in the media and social networks, and promotion through Russpass, Yandex.Maps, and 2GIS. They will also receive a winter "Business Box"—a set of tools from market leaders for developing their business.

You can ask questions about participation and receive a free consultation at the State Budgetary Institution "Small Business of Moscow" by phone: 7 495 225-14-14 or online on the portal mbm.mos.ru.

Winter in Moscow: The first participants have joined the project and are ready to host events at their venues.

Assistance to businessmen is provided within the framework of the federal project “Small and Medium Entrepreneurship and Support for Individual Entrepreneurial Initiatives,” which is part of the national project "Efficient and competitive economy", as well as the Moscow Mayor's strategy for supporting Moscow entrepreneurship. More information about Russia's national projects and the capital's contribution can be found at special page.

State Budgetary Institution "Small Business of Moscow", subordinate to the capital's Department of Entrepreneurship and Innovative Development, helps people start and grow their businesses in the capital. Business service centers offer information about financial and non-financial government support. Free educational and business events are held for entrepreneurs, including forums, seminars, workshops, and conferences, helping them improve their professional skills and connect with like-minded individuals.

Winter in Moscow — the main event of the season and one of the key drivers of the city's economy. The project unites the efforts of the city and businesses, creating new opportunities for the development of tourism, trade, services, and creative industries. The project was created specifically for the convenience of entrepreneurs and effective integration with seasonal events. "Time of Business Opportunities", where you can choose the appropriate format for participation throughout the year. "Winter in Moscow" is an example of successful collaboration between the city and entrepreneurs, making the winter season not only vibrant and festive, but also economically significant for the capital.

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Soloist of the Moscow Virtuosi orchestra Department of Culture In January, Hripsime Ayrapetyants will perform at the Donetsk State Academic Philharmonic with the Donetsk Academic Symphony Orchestra named after Sergei Prokofiev. Master classes will also be held for students from music schools in the city.

The most powerful impression, I think, is when they tell you before a concert that the guys are heading to the front lines tomorrow. Then some inner reserves kick in, no matter if it's hot or cold, whether there's a sound system or not, you manage to give 200 percent. There's no other way. Those memories will never be erased from my memory. I thought I had to play something purely life-affirming, but it turned out that Pyotr Tchaikovsky's Sentimental Waltz can move you to tears. That's how sensitive the audience is there. Hripsime Airapetyants, soloist with the Moscow Virtuosi orchestra

Since 2023, the artist has been participating in concert programs in the Donetsk and Luhansk People's Republics, the Republic of Crimea, as well as in the Zaporizhzhia and Kherson regions for participants of the Special Military Operation (SVO). As a soloist, she has also performed at the Great Hall of the Moscow Conservatory, the Madrid Philharmonic, the Sacramento Concert Society Hall, and other venues. Hripsime Ayrapetyants has also participated in international music festivals in Colmar (France), Bermuda, the David Oistrakh Festival in Estonia, and the Open Music Fest in Armenia.

For her personal contribution to the development of military musical culture and strengthening the morale of military personnel, the Russian Ministry of Defense awarded Ripsime Ayrapetyants the medals "For Aid and Mercy" and "Major General Alexander Alexandrov."

In addition to performing for soldiers in the SVO zone, the artist participates in concerts for civilians and conducts master classes for music school students in the Donetsk People's Republic. She also organized a humanitarian aid shipment, collected by the "Moscow Virtuosi" orchestra, to children at an arts school in Mariupol.

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Since the beginning of the year, approximately 280,000 electricity meters have been replaced free of charge in residential buildings across the capital, according to the Deputy Mayor of Moscow for Housing, Utilities, and Public Works. Petr Biryukov.

"We are continuing the centralized replacement of electricity meters in residential buildings. This year, we will update over 300,000 meters, of which approximately 280,000 have already been installed. The work is free of charge, as Mosenergosbyt assumed responsibility for organizing electricity metering in apartment buildings as of July 1, 2020," noted Pyotr Biryukov.

Specialists dismantle old meters that have failed or exceeded their calibration intervals. The service life of new multi-tariff meters is 30 years.

Along with the new meters, equipment is being installed that will allow them to be connected to the smart electricity metering system in the future, said Petr Biryukov. Residents won't need to transmit energy consumption data; the system will do it automatically.

Electricity meter replacement dates are announced in advance—relevant information is posted on notice boards in entryways and near residential buildings.

The work schedule can be found on the official website of Mosenergosbyt in the section Schedule of free replacement of metering devices, in the company's client's personal account and mobile application.

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On Tsvetnoy Boulevard as part of the project Winter in Moscow The capital's festive spaces were equipped. Specialists from the city's urban development department installed 27 islands with Christmas trees of varying heights. The structures were surrounded by logo-bearing lightboxes, and the trees were decorated with branded, colorful baubles.

Among the projects presented is a portal mos.ru, applications My Moscow AndMoscow State Services, services Mosbilet AndMospitometz, media bank Mosfoto, supersection Moscow for Children, online broadcasts fromMoscow Zoo and the project Eco-points of MoscowIn addition, you can find Christmas tree spaces here. urban economy complex capitals, Department of Information Technology, festivals Moscow Estates, Moscow Tea Party AndTheatre Boulevard, as well as Christmas trees of the Department of Urban Development Policy, Moscow Medicine, Moscow Education and others.

Winter in Moscow— the main event of the season. The project aims to strengthen social and family ties, creating an atmosphere of unity, mutual support, comfort, and a festive spirit. Through a variety of programs, including cultural, educational, and sporting events, it brings together Muscovites and visitors of all ages and interests, creating conditions for creative development, active recreation, and warm social interaction during the cold season.

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Moscow Zoo, subordinate to the capital Department of Culture, and the Active Citizen project are continuing their series of interactive quizzes about animals. This time, users are invited to test their knowledge of meerkats—tireless and sociable animals whose lives can be observed daily on mos.ru portal.

Participants will be asked eight questions, choosing one correct answer from five. They will need to recall where meerkats live, what they eat, and how their complex social life unfolds. You can answer correctly by carefully watching the broadcast featuring the animals and reading educational facts about them on mos.ru portal, and also get acquainted with useful materials on official website Moscow Zoo and its social media pages.

You can take the quiz at page with a broadcast from the meerkat enclosures, on website the Active Citizen project and in its mobile application.

Meerkats are among the zoo's most popular inhabitants. These small mammals are renowned for their activity, curiosity, and complex family bonds. They have been provided with comfortable conditions that mimic their natural habitat. In spacious enclosures with a system of burrows and raised platforms, they can dig tunnels, stand upright on their hind legs, and bask in the sun during warmer months and under special lamps during colder weather. Live streams allow you to see how these predators interact, play, patrol their territory, and share responsibilities within their group.

The online broadcasting project from the Moscow Zoo is being implemented jointly with the capital's Department of Information TechnologyOn its pages, you can observe several species of bears, cats, other predators, primates, herbivores, and birds daily. The project is regularly expanded and developed, allowing you to admire rare animal species online.

This is the fourth quiz about zoo animals—popular subjects of online broadcasts on the mos.ru portal. City residents can also answer questions aboutpandas, manule Andcapybaras.

Project Active Citizen has been running since 2014. Since then, more than seven million people have joined, and over seven thousand votes have been conducted. Every month, 30 to 40 Muscovites' decisions are implemented in the city. The project is being developed by the State Public Institution "New Management Technologies" and the Moscow Department of Information Technology.

The creation, development and operation of e-government infrastructure, including the provision of mass socially significant and other services, as well as services in electronic form, corresponds to the objectives of the national project Data Economy and the Moscow regional project "Digital Public Administration." More information about Russia's national projects and the capital's contribution can be found atspecial page.

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December 3rd is celebrated annually as the International Day of Persons with Disabilities. Moscow is improving conditions for physical education and sports for residents with disabilities every year, according to the Moscow City Hall. Department of Sports (Moskomsport).

In Moscow, approximately 66,000 people with disabilities regularly engage in physical education and sports. Physical education, health, and sports services provided by institutions under the jurisdiction of the Moscow Sports Committee are provided free of charge (at the expense of the budget) to Muscovites with disabilities—both adults and children.

What classes are held?

In 2025, 17 institutions under the auspices of the Moscow Sports Committee are training over 2,000 athletes in 68 disciplines across five adaptive sports. 141 coaches and instructors are leading the training process in the disability sports departments.

Moscow's national adaptive sports teams include 1,877 athletes. The Russian Federation's national sports teams for the disabled include 629 Moscow athletes, representing almost 13 percent of the total.

For Moscow residents, including those with disabilities, physical education and fitness groups and sections are available in 22 sports and physical activities, including general physical fitness, swimming, gymnastics, chess, Nordic walking, team sports, bocce, and more. Muscovites with disabilities can receive physical education and fitness services in various sports disciplines, either through independent training or group classes with a sports instructor. More than 1,200 physical education and sports events of various levels are held annually for residents with disabilities.

The Moscow State University of Sport and Tourism trains and retrains specialists in the field of adaptive physical education and adaptive sports.

This year, the Moscow adaptive sports team won first place overall at the All-Russian Spartakiad among the constituent entities of the Russian Federation among individuals with disabilities in winter deaf sports. Furthermore, the team's athletes took second place overall in the final competition of the 4th All-Russian Winter Spartakiad for the Disabled. Muscovites with hearing impairments successfully competed as individual neutral athletes as part of the Russian sports delegation at the XXV Summer Deaflympics in Tokyo, Japan, in November 2025, winning 10 medals—nine gold and one silver. Shokhzod Gulomzoda (badminton) and Dmitry Dolzhenkov (tennis) excelled, becoming three-time Deaflympic champions.

For SVO participants

The Moscow Sports Committee (Moskomsport) is conducting events to encourage military personnel who became disabled during their participation in special military operations (SMO) to participate in sports. Currently, 57 SMO participants are undergoing sports training at institutions under the Moskomsport's jurisdiction and are participating as members of Moscow's national sports teams in official All-Russian physical education and sports competitions for the disabled. Fifty SMO veterans are part of Moscow's national teams, and three Moscow SMO veterans have been included in the Russian national team.

All information about opportunities for people with disabilities to engage in sports is available on the official websites of the institutions, as well as in the “Disabled Sports” section on page Moskomsport official portal of the Mayor and Government of Moscow.

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On December 5 at 5:00 pm at the Valery Kharlamov skating rink (Kostyakova Street, Building 17) in the Northern Administrative District there will be eventdedicated to the opening of the urban project Winter in MoscowGuests will enjoy a master class with an autograph session by hockey stars Nikolai Zherdev and Dmitry Pestunov, as well as performances by musical artists and a figure skating show.

A lesson from a pro

Residents aged 10 and over can take part in a free master class led by two-time world hockey champion Nikolai Zherdev and Russian champion and two-time Gagarin Cup winner Dmitry Pestunov. The hockey players will share the secrets of skating, give advice on stickhandling, and making accurate shots. Following the master class, the athletes will hold an autograph session for everyone.

The organizers have prepared a comprehensive festive program. Spectators will enjoy a figure skating show, a cheerleading team performance, and a performance by Elizaveta Kachurak, winner of the fourth season of "The Voice Kids."

The stage will be positioned for easy visibility both from the ice rink and beyond. Guests will also be able to warm up with hot tea and sweets. Admission is free.

In memory of legend No. 17

The Valery Kharlamov Ice Rink opened in 2023. In addition to the ice arena, it offers skate rentals and a heated changing room. This year, two photo zones were set up nearby for the opening of the "Winter in Moscow" project.

On the ice rink that stood where the skating rink now stands, five-year-old Valery Kharlamov played hockey with local children when he visited his grandparents.

Fourteen artificial ice rinks are operating in the Northern Administrative District this season. Each of them is scheduled to host events as part of the "Winter in Moscow" project.

Winter in Moscow— the main event of the season. The project aims to strengthen social and family ties, foster mutual support, and create an atmosphere of unity, comfort, and festive spirit. Through a variety of programs, including cultural, educational, and sporting events, it brings together Muscovites and visitors of all ages and interests, creating conditions for creative development, active recreation, and warm social interaction during the cold season.

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The entrance pavilions of the ZIL station on the Biryulevskaya Line will continue the industrial theme of the station's underground interiors: one will be shaped like a giant gear, while others will resemble factory floors. This was announced by the Deputy Mayor of Moscow for Urban Development Policy and Construction. Vladimir Efimov.

"The architectural concept for the ZIL metro station on the Biryulevskaya Line combines two important aspects: on the one hand, it preserves and highlights the history and legacy of the industrial era, while on the other, it implements modern construction methods and cutting-edge technologies. The artistic design of the above-ground pavilions is inspired by the pipes and technological artifacts of the plant itself, which create a network of underground corridors and labyrinths. One of the entrance pavilions will be shaped like a giant gear, while others will resemble the metal structures typical of factory floors," noted Vladimir Efimov.

The project was developed by a team of designers led by Moscow's Chief Architect Sergei Kuznetsov, including the architectural bureau "Kamen" and artist Maxim Kozlov, who previously participated in the design of the Nagatinsky Zaton, Belomorskaya, Olkhovaya, and Peoples' Friendship University metro stations.

"The entire space of the former Likhachev plant, its history and scale, inspired us to create an architectural image in an industrial style. We sought to convey the atmosphere of a large plant, the energy of production, and industrial might, so that the design would be a nod to the memory of the place and the genesis of the former industrial area. This project is of great professional interest to me, as participating in the design of the metro station is a source of particular pride," noted the Chief Architect of Moscow and First Deputy Chairman of the Moscow Committee for Architecture and Urban Development.

Sergey Kuznetsov.

The side facades of the ground-level pavilions will be made of transparent, vandal-resistant glass, creating the effect of a floating, weightless structure. The parapets and floor, as well as some of the walls and pylons, will be clad in heat-treated Gabbro-Amphibole granite. The ceiling will be finished with brushed stainless steel panels, visually reminiscent of factory chimneys.

The station's interior will also feature stainless steel in a techno-industrial style, harking back to the heyday of domestic manufacturing. Thus, the new metro station will not only provide essential transport accessibility but also become a symbol of the harmonious coexistence of industrial history and modern technology.

Earlier, Sergei Sobyanin approved the architectural concept ZIL metro station The Biryulevskaya Line will be located at the intersection of Likhachev Avenue and Bratyev Ryabushinskikh Street and will serve as the final stop.

The Biryulevskaya metro line will run from the former ZIL industrial zone to Biryulyovo Zapadny and Vostochny. Its opening will improve transportation services for residents of six districts of the capital: Danilovsky, Nagatinsky Zaton, Pechatniki, Tsaritsyno, Biryulyovo Vostochny, and Biryulyovo Zapadny. Ten stations are planned for the line.

Excavation under the Moskva River has been completed on the section of the future Biryulevskaya metro line.

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Physical therapy, training in pneumatic suits, speech therapy and psychology sessions, spatial orientation lessons, hippotherapy, and massage baths. Moscow's rehabilitation centers provide all the necessary conditions to help people with disabilities live full lives. Creative activities play a special role in therapy. On International Day of Persons with Disabilities, celebrated on December 3, we discuss these activities with rehabilitation center specialists.

Art therapy and dance as trainers of the child's emotional sphere

Creative arts are included in the programs of the city's rehabilitation institutions. For example, in the rehabilitation center Butovo Even the youngest Muscovites learn to play small xylophones, tambourines, and piano. For older children, there are pottery and sewing workshops, an art studio, and a music lounge.

The center also successfully uses a neurorehabilitation method that allows you to hear the music of your brain. This method is called bioacoustic correction. During an electroencephalogram (EEG), the program converts the received signals into sounds reminiscent of a wind instrument. This stimulates passive areas of the brain, inhibits overactive ones, and restores harmony.

A Boarding School No. 1 for the Education and Rehabilitation of the Blind has become a permanent venue for the International Festival "On the Wings of Creativity": students participate in vocal, instrumental and theatrical performances.

Trinity Rehabilitation and Educational Center "Sun" Provides assistance to children with mental disabilities and physical illnesses. This school also provides medical, social, psychological, and creative therapy.

"Creative activities are an indispensable rehabilitation tool. They develop speech, communication, and emotional development—all the areas in which children with intellectual disabilities are limited. Children learn to communicate with others, recognize, control, and express their feelings, and safely process negative emotions. A personalized therapy program is developed for each child. At the same time, all specialists—specialists, speech therapists, psychologists, and teachers—are constantly monitoring the child: what else could they excel at? Perhaps they'd enjoy sculpting, drawing, reading poetry, or staging poems?" shared Tatyana Akimova, Deputy Director for Educational Work at the Solnyshko Center.

Art therapy allows children to express their emotions through painting. Children choose colors and materials (pencils, markers, paints, crayons, play dough) that best reflect their state. Dance classes incorporate neurogymnastics, a system of exercises that synchronize the right and left hemispheres of the brain. Everyone, even children with limited mobility, can participate in the performances. Between classes, dance breaks are held, providing a boost of energy and motivation. The center's classical and puppet theaters help children develop their memory and stage speech.

"The first assembly is always exciting for our little ones: lots of people, singing, dancing. By the end of the year, they're already performing at assemblies themselves, and they participate in concerts at the middle school. Even those who don't speak take the stage. For example, there are girls who 'sing' with pictures: they show drawings with a story, adding emotion to them, and gesturing. At graduation, the kids perform a waltz—it's hard to hold back the tears at those moments. Our students often win inclusive creative competitions. Ultimately, they get to show off their talents and be considered stars. The audience's applause means a lot to them," admitted Tatyana Akimova.

From training in pneumatic suits to hippotherapy: How rehabilitation works at the Butovo CenterEmbossed globes and braille displays: How Moscow educates visually impaired childrenThrough Sport to a New Life: How Trainers Help Muscovites in Rehabilitation Centers

A place where children's talents are revealed

Pupils can also feel like stars Diana Gurtskaya Center for Social IntegrationThis is the flagship of sociocultural rehabilitation in Moscow and throughout Russia. It accepts individuals with special needs aged five to 35. The social integration course lasts three months or a year, depending on the student's aptitude for various creative activities.

"Rehabilitation programs provide an opportunity to express oneself. Therefore, our center's primary mission is to unlock a person's creative potential, help them discover their future calling, and introduce them to the city's opportunities. Before enrolling in the programs, students are auditioned by top specialists: speech therapists, special education teachers, and psychologists. This is how we determine their abilities and interests. Each of our children is a world unto itself, and the main thing is to discover it. If a child sings well, we will certainly invite them to vocal classes, and over time, they will also be able to study choreography and stagecraft, as these disciplines are interrelated. We consider our students' capabilities and are always ready to guide them and encourage them to explore new areas. It often happens that during rehabilitation, not one, but two or three talents are discovered," said Diana Gurtskaya, the center's artistic director and People's Artist of Russia.

The center offers 16 programs for children to try their hand at: art and theater studios, a film school, animation, public speaking, and ceramics, jazz, pop, and folk vocals, and contemporary and pop dance. Young musicians learn to play the piano, guitar, and drums. And the Perfume Academy is a particular source of pride for Diana Gurtskaya.

"For us visually impaired people, smell is an important part of life. At the academy, the center's students can become the creators of their own fragrances. During classes, they experiment, creating candles and diffusers with their favorite scents, and then proudly show their parents the results. The three-month social integration course culminates with a creative concert—on stage, the students showcase their achievements during their training. It's wonderful to see how a child who was previously shy and reserved finally opens up on stage and beams with happiness. This lets us know we're on the right track," the mos.ru interviewee shared.

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Creativity is the path to professional and personal growth

Students mold and fire clay pottery and household items in the pottery workshop, sew clothing, bedding, and toys, and embroider tablecloths and napkins in the textile workshop. In the woodworking workshop, they carve birdhouses, chess sets, and small-plate dishes. In the art workshop, they paint still lifes and landscapes, and decorate wooden and clay objects. Visitors to the center Crafts In Zelenograd, they create souvenirs and study folk crafts such as Gzhel and Kargopol toys. The institution helps people with disabilities and those in need of rehabilitation after injuries and strokes.

"We provide a comprehensive therapy program, but our advantage is that we focus on vocational habilitation and rehabilitation. Besides the fact that creativity allows for self-expression, develops fine motor skills, attention, and discipline, it also helps restore an active social life. Having mastered new skills, graduates can become self-employed and find work. We prepare them for interviews and refer them to centers

My Career And My work“, said Tatyana Shinkareva, director of the institution.

Students hone their skills at a pace that suits them, and upon reaching a high level, they can sign an employment contract with the center.

"Graduates create custom jewelry, repair clothing, customize wedding dresses, and sew medical uniforms. We offer them monetary compensation for this. But they also receive non-material incentives. With us, they continue to interact, receive praise and gratitude, and thus find their place in society," added Tatyana Shinkareva.

IN Moscow City Rehabilitation Center Classes are held in age-specific groups (rehabilitation is available for children aged three and up). These include art therapy, music, theater, and arts and crafts. These activities help people with disabilities overcome psychological barriers.

"Creativity helps overcome loneliness and anxiety and strengthen self-esteem. The most difficult and most important thing for us as teachers is to open up a person. We show them that they can experiment, that they shouldn't be afraid of mistakes or shy away from emotions. We don't judge whether something is right or wrong, beautiful or ugly. We ask, 'What did you feel? Why is this work meaningful to you?' We're not teachers, but guides," noted Vasilisa Nikitenkova, the center's social rehabilitation specialist.

Moscow provides every opportunity for people with disabilities to live full lives, from an accessible environment to creative pursuits, Diana Gurtskaya is confident.

"The capital cares about our studies, work, and self-development. I'm proud of it—it's the most warm-hearted city. You can feel the care and love for people," she concluded.

From first aid skills to developing emotional intelligence: How Moscow's social workers are trainedSupport is priceless: Parents of special needs children talk about the help they receive from the city and non-profit sector.

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The "Made in Moscow" project is a key driver of development for small and medium-sized businesses in the capital, offering local brands unique opportunities. It gives entrepreneurs direct access to a wide audience, significantly increasing their customer base and brand awareness without additional rental or marketing costs. This contributes to increased sales and revenue, as well as a stronger image for Moscow brands.

Urban spaces—"Made in Moscow" pavilions—help brands implement their marketing strategies. They are more than just retail outlets; they are vibrant art objects that attract the attention of thousands of residents and tourists. Their prime locations make them popular spots, guaranteeing businesses high traffic and, consequently, increased sales.

The pavilions offer local brands the opportunity to present their products in a high-quality venue, increase brand awareness, and establish direct contact with their target audience. For shoppers, this is a chance to discover high-quality and unique products from Moscow manufacturers—from fashionable clothing and accessories to designer home decor and cosmetics.

Varvara founder Anastasia Efremenko emphasizes the importance of a thematic approach. Her brand, which specializes in Russian-style clothing and accessories, traditionally emphasizes holiday sets. The assortment always includes sought-after winter accessories: mittens, scarves, and insulated bags. Particular attention is paid to prints with New Year and winter themes, such as bunnies and bears. Items with thematic patterns make excellent gifts. This year, the brand presented a new theatrical collection featuring images of the Nutcracker and Harlequin, as well as pointe shoes. According to the founder, this collection itself creates a festive mood and will be in high demand.

Evgeny Gor, founder of the Ucandles brand, believes that people especially value comfort and seek gifts in winter. His strategy is built on two core ideas. The first is a rebranding of the classic candle collection. The brand presents an updated, more minimalist, and premium design, designed to become a stylish accent in any interior and an ideal New Year's gift. The second idea is the release of a limited-edition New Year's collection with traditionally popular gourmand and fir scents that instantly create a festive atmosphere. Among his proven methods, the founder highlights the use of an aroma bar, where guests can fully immerse themselves in the brand's world, and the creation of scents tied to specific emotions and scenarios.

"Made in Moscow" is a project promoting local brands. Today, it has over 7,500 participants, and website You can find over 36,000 products created in the capital. Entrepreneurs have access to a variety of free promotional tools provided by the city. These include product listings on the portal and in branded stores, mentions in the media and social media, outdoor advertising, participation in the city's largest markets, fairs, and exhibitions, online advertising, and much more. You can become part of the entrepreneurial community, take advantage of support programs, and showcase your products in unique art pavilions on the capital's main streets atproject websiteMore news about the capital's business – inofficial Telegram channel.

Project Winter in Moscow— the main event of the season and one of the key drivers of the city's economy. The project unites the efforts of the city and businesses, creating new opportunities for the development of tourism, trade, services, and creative industries. The project was created specifically for the convenience of businesses and effective integration with seasonal events. "Time of Business Opportunities", where you can choose the appropriate format for participation throughout the year. "Winter in Moscow" is an example of successful collaboration between the city and entrepreneurs, making the winter season not only vibrant and festive, but also economically significant for the capital.

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