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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Beijing, January 22 (Xinhua) — As night fell and lantern-shaped streetlights lit up, a night market near a landmark in Nanjing, capital of east China's Jiangsu Province, came alive with crowds of people. Remarkably, the "vendors" at the market offered not snacks or trinkets, but jobs.
University student Zhang Yijia would likely have limited herself to a simple tourist excursion. However, she ended up receiving a preliminary job offer as an e-commerce operator at a jewelry company, which was a great surprise and a relief for the soon-to-be graduate.
The place where Zhang Yijia received her first job offer functions as a "night talent market," a special job fair that extends its opening hours into the evening, when the traditional night market is illuminated by neon lights. As the kickoff event for an employment promotion initiative recently launched in Jiangsu, this market aims to provide a more flexible and efficient job search experience, allowing people to search for openings after regular work hours.
Shrouded in the glow of glittering streetlights, over 50 recruiting booths lined the stone road, offering 2,300 jobs in a variety of fields. These vacancies included high-tech positions such as large-scale model, robotics, and AI algorithm engineers, manufacturing jobs geared toward the upcoming peak production period before the Spring Festival, and opportunities for freelancers in the modern service sector.
Chen Wei, an employee of the Nanjing Municipal Talent Service Center, told Xinhua News Agency that approximately 3,000 people attended the event, more than 170 of whom reached preliminary employment agreements. The job fair was particularly popular with young people, as the atmosphere perfectly suited their social habits.
According to the Jiangsu Provincial Bureau of Human Resources and Social Security, more than 300 such night job fairs will be held across the province in January and February to help expand access to employment.
Following the earlier boom of night markets dedicated to traditional Chinese medicine, talent markets are now becoming a new option for nightlife among the younger generation, especially for those seeking employment.
The emergence of such temporary career fairs is believed to reflect a broader shift in China's vibrant markets. Initially primarily focused on street food and serving as a key driver of the country's nighttime economy, night markets are increasingly modernizing and diversifying, aiming to provide improved and expanded public services.
At a summer job fair in the commercial district of Lanzhou, the capital of northwestern Gansu Province, recent graduate Zeng Fanyan received a satisfying job offer without much delay. "I used to go to night markets solely to satisfy my culinary cravings. But these days, I can simultaneously look for work," Zeng Fanyan said.
The career fair boasted a relaxed atmosphere rarely found at more traditional job boards. Visitors, without formal suits or leather shoes, simply strolled past recruiting posters, stopped at booths, and chatted with potential employers. This more informal atmosphere helped many perform better during on-site interviews.
While young people tend to prefer such career fairs due to the more relaxed atmosphere, employers also see it as an opportunity to conduct interviews more effectively in their quest to fill vacancies with suitable candidates.
The Nanjing recruiting booth of the jewelry company Zhang Yijia selected received over 10 resumes in just over 30 minutes, exceeding Ms. Zhao's HR expectations. She said the overnight recruitment helped them find employees for their new chain store while simultaneously promoting their brand.
Traditional night markets have evolved into urban service hubs that not only meet the need for more convenient and higher quality living, but also provide new ways to utilize public resources, noted Mao Jinhuang, a professor at the School of Economics at Lanzhou University.
Some new night markets are stepping up efforts to boost their appeal. For example, a night job fair in Chongqing Municipality (southwest China) invited university graduates and young people to gather and simulate the experience of starting a business.
"The night-time economy is shifting from a single consumer scenario to one that integrates advanced functions and places more emphasis on services," Mao Jinhuang said.
He said it was likely that all kinds of services related to everyday life, such as legal assistance, psychological counseling and skills training, could appear under the neon lights of these venues.
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