Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
An important disclaimer is at the bottom of this article.
Source: People's Republic of China – State Council News
HARBIN, Jan. 6 (Xinhua) — China's ice and snow tourism is entering a "new stage of sustainable prosperity," with a record 14,075 enterprises employed in the sector by the end of 2025, according to data released Monday by the China Academy of Tourism (CAT).
A report published by the CAT at the 2026 Ice and Snow Tourism Development Forum in Harbin, capital of Heilongjiang Province, northeast China, stated that the sector is expanding thanks to a surge in innovative tourism products, including ice sculpture, ice and snow photography, and themed travel across China. Iconic sites such as the Great World of Ice and Snow in Harbin and the Changbai Mountain Ski Resort have played a key role in driving this growth.
KAT researcher Han Yuanjun emphasized that such innovations support the high demand for ice and snow tourism. A recent survey by the academy found that 74.8 percent of respondents planned to participate in related activities during the 2025-2026 winter season, and 50.5 percent intended to travel long distances as part of ice and snow tourism.
He noted that consumer spending is shifting from typical "hard expenses" such as transportation and accommodation to more "soft expenses" such as entertainment, cultural and technological experiences, reflecting the change in both the quality and structure of winter tourism in China.
The report also notes growing demand for indoor ice and snow activities: by 2025, China's southern regions will invest 30 billion yuan in this sector, or 30 percent of the total investment. Related indoor complexes have become a key investment area, stimulating year-round tourism demand.
Liu Huaxiang, a researcher at the CAT and associate professor at Hangzhou Normal University, emphasized that China has developed a comprehensive industrial chain based on ice and snow tourism, covering such areas as culture, sports, and equipment manufacturing.
Domestic products such as skis, snowboards and wax trucks are expanding their global presence through cross-border e-commerce, opening up new opportunities for international cooperation and industrial growth, she said.
China has positioned the ice and snow economy as a key driver of development and consumption, and its size is expected to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030.
At the recent Central Economic Work Conference, Chinese authorities emphasized efforts to "expand the supply of high-quality goods and services," and experts expect the tourism market to become even more vibrant this winter.
On Monday, the 42nd International Ice and Snow Festival opened at the Great World of Ice and Snow in Harbin, the world's largest ice and snow theme park and a major tourist attraction in the city.
During the recent three-day New Year holiday, Harbin welcomed more than 4.1 million tourists, who spent a total of 5.56 billion yuan, according to city authorities.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.