From Shanghai to Harbin: Polytechnic University Strengthens Partnerships in Cyber-Physical Systems

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Source: Peter the Great St. Petersburg Polytechnic University –

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A delegation from the Graduate School of Cyber-Physical Systems Management at the Institute of Computer Science and Cybersecurity at SPbPU represented Polytechnic University at the 23rd International Personnel Exchange Conference, held in China. The event consisted of two parts: a plenary session in Shanghai and workshops at Harbin University of Engineering.

The plenary session, dedicated to the successes of Chinese universities in organizing international cooperation, brought together several thousand scientists from universities around the world. Nobel laureates and government ministers of the People's Republic of China delivered welcoming remarks and presentations.

The section at Harbin University of Engineering consisted of a seminar on "Digital Platforms." V. V. Potekhin and A. V. Militsyn, representing the Harbin School of Engineering, presented a paper titled "Interactive Method for Diagnosing Industrial Faults Based on Neural Network and Large Language Models," which focused on the future of Industrial Internet of Things (IoT) architecture.

The development of IIoT architecture is linked to the implementation of digital twins, large language models, and the creation of an IIoT platform for modern control systems. Trained on big data using a neural network, the IIoT platform enables optimization of production processes and the implementation of predictive analytics algorithms. The use of large language models enables the formulation of operator instructions in both text and voice. The presentation generated considerable interest, and the experts addressed a variety of issues, including those related to joint grant applications on this topic.

The second part of the visit to Harbin Engineering University focused on the implementation of joint educational programs. Drawing on two years of experience, the partners discussed current issues related to the implementation of the joint undergraduate program in Industrial Artificial Intelligence. Furthermore, agreements were reached and an agreement was drafted on the implementation of joint master's and doctoral programs.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Polytechnician Irina Butorina won the Book of the Year award.

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Source: Peter the Great St. Petersburg Polytechnic University –

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Polytechnic students can be not only highly skilled engineers but also excellent writers. Irina Butorina is an example of just such a versatile specialist. Irina Viktorovna is the recipient of several literary awards. In 2025, her novel "To Odessa for the May Holidays: A Non-Resort Novel" won the annual national "Book of the Year" competition, established by the Ministry of Digital Development, Communications, and Mass Media of the Russian Federation.

Irina Butorina is a professor at the Higher School of Physics and Materials Science at Peter the Great St. Petersburg Polytechnic University. She is a metallurgist and specialist in the ecology of metallurgical production. She has published 200 scientific papers. She taught at the Priazovsky State Technical University in Mariupol for 30 years, and has recently worked at SPbPU. She is also a member of the Writers' Union of Russia and the author of 12 published works of fiction, including the trilogy "Caucasian Novel," about the complex relations between Russians and Chechens and the armed conflict between them in the 1990s, as well as a trilogy about the civil war in Ukraine: "To Odessa for the May Holidays," "Blown Up Donbass," and "The Mariupol Tragedy."

Irina Butorina also wrote three lyrical works: "Farewell to an Era," "Hello, It's You," and "Handsome," as well as the novel "Ecological Poem" about the difficult life of an ecologist in an industrial city. She also published travelogues: "Noah's Ark of the 21st Century," about sea cruises, and "Along the Roads of Dreams," about traveling across Europe.

We met with Irina Viktorovna and learned how she manages to combine two seemingly completely different tasks, and much more.

Your novel, "To Odessa for the May Holidays: A Non-Resort Novel," won "Book of the Year" this year in the "Heroes of Our Time" category. Do you remember the moment you learned of the win? What did you feel then—joy, surprise, relief?

"The novel has been working toward this award for 10 long years. I wrote it for the anniversary of the events in Odessa. The first 300 copies of the novel were published by Avtor Publishing House in 2015, and then in 2019, another 200 copies were printed on the Politekh-Press platform by order of Rector Andrey Rudsky. Furthermore, in 2023, the novel was published in the Bashkir republican magazine Vatandash."

Over the years, the novel won two literary competitions. And so, one of the country's most renowned publishing houses, AST, decided to publish 3,000 copies, albeit in a slightly abridged version. AST submitted the novel to the "Book of the Year" literary competition in the "Russian Reconquista" series, where it was among the winners in the "Heroes of Our Time" category.

Of course, every time a novel was published, or when it won a competition, I felt both satisfaction and genuine joy from the recognition of my work.

After success, do you feel like taking a break, or do you dive straight into new writing? What's on your mind and in your heart right now—what are you working on?

"Over the past twenty years, I've written 12 literary works, taking a maximum of two months' break between them, though with a change of subject. After war novels, I write about love or travel, to unwind from the weight of war."

I'm currently working on a collection of lyrical stories called "Listen to Your Heart." I don't know yet where I'll publish it.

Quite a bit of time has passed since the book was published. Has your perspective changed? Do you now view the events and people you wrote about differently?

"The novel about the tragic events in Odessa was written over ten years ago. Its sequels, "Blown Up Donbas" and "The Mariupol Tragedy," have already been published. In them, I not only describe the ongoing clash between the Russian and Ukrainian peoples but also attempt to explain it. The key sentiment I conveyed to my characters is: "War with a now-Nazi Ukraine was inevitable."

The only thing that has changed is that if before I rejoiced at our victories in the North-Eastern Military District, now I watch with pain as the cities that were built before my eyes are destroyed, and the deaths of people who could have lived, created, and loved.

The events in Donbas remain a sore subject for many. How do you view everything that's happening there today? Has your personal attitude changed over the years?

— I can only add one thing to what has been said above: before, like all our people, I believed in a quick victory for Russia, but now, watching how they have been unable to liberate Donbass for almost four years, I do not believe that the war will end soon.

You combine seemingly incompatible fields—technical science and literature. How do the engineer and writer within you coexist? Which wins out more often—logic or inspiration?

Without logic and inspiration, you can't write a scientific article, a textbook, a novel, or a lyrical story. The only difference is that the language must be different. One is understandable to specialists, while another is interesting and accessible to the general public. Readers praise my books for their ease of reading.

I understand that I am not Dostoevsky and I write simply, having inherited the writing style of Remarque and Hemingway, my favorite writers.

— And finally: what would you say to those (perhaps our students) who dream of starting something new—writing a book, changing their field of work or study, taking a risk—but are afraid to take the first step?

"I believe that if you've achieved success in your profession, you should serve it to the end. If not, find the strength to change it."

If you can combine your profession with your passion, then by all means, do it—or at least try it. I dreamed of writing fiction since my youth, even keeping diaries. However, I only found the time and energy to pursue my dream and write about what moved and amazed me outside of my profession after I reached the pinnacle of my metallurgy career and became a doctor of science. That's how my first works of fiction came to be. I love them as much as my scientific papers and articles. In them, I express my personal identity and my perspective on the reality around me.

So, if you have something to say to the world, go ahead! Write and publish it.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Space as a Premonition: GUU Correspondence Students Attend a Conference in Zvezdny

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Source: Official website of the State –

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The 21st youth conference "New Materials, Technologies, and Devices in Rocket, Aviation, and Manned Spaceflight" was held at the Yuri Gagarin Cosmonaut Training Center (GTC). Students from the Institute of Distance Education at the State University of Management participated in the conference.

The forum is being held in Star City for the 13th time with the support of Roscosmos, Rostec, and the Union of Aircraft Manufacturers of Russia. Its goal is to discover talent, develop scientific and technical creativity, and exchange experiences among young specialists, engineers, and managers working in high technology and space.

After the awards ceremony, test cosmonaut Kirill Peskov met with the participants. He answered the students' questions about working with foreign colleagues, language barriers, adapting to weightlessness, and the perception of time in flight. He also promised to come to the State University of Management to give a separate lecture:

"I hope the conference reports are more than just letters, words, and pretty presentation slides, but that they reflect truly breakthrough ideas that will propel domestic and global space exploration to ensure that, in our lifetime, we leave our footprints on the dusty paths of distant planets. I believe that if we all work together, this plan will be realized," noted Kirill Peskov.

Afterwards, the students toured the Cosmonaut Training Center's technical facilities. In the Mir Orbital Station Hall, they were shown its full-scale simulator, where cosmonauts practiced weightlessness and learned to operate life support systems. The Soyuz Spacecraft Hall featured simulators that fully replicated real manned spacecraft. And in the International Space Station Hall, they saw the modules where modern crews live and work in orbit. Cosmonaut Training Center staff also explained how preparations for launch, docking, and return to Earth are conducted.

The students say the trip left a strong impression on them: the opportunity to see how cosmonauts prepare for missions and to personally interact with one of them opens new horizons and inspires scientific work. This isn't just a tour, but a step into the future—perhaps one of them will one day fly into orbit.

The organizers express their gratitude to the leadership of the Cosmonaut Training Center, the Directorate of the Institute of Distance Education at the State University of Management, and Alexey Sazonov, CEO of the company "April 12." We hope that such scientific and practical events will become a good tradition.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

From Karelia to Siberia: Moscow fairs showcase teas from various regions of Russia

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Source: Moscow Government – Moscow Government –

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Autumn is the perfect time to warm up with aromatic tea. At the capital's interregional fairs, you can find a variety of teas and herbal infusions that will bring comfort even on the most inclement day.

The shelves feature teas from a variety of climates and ecosystems—from the mountain slopes of Karachay-Cherkessia and the meadows of Bashkortostan to Karelia and the Siberian taiga.

Fair participants from the Republic of Bashkortostan offer customers 18 types of herbal teas. Whole-leaf teas and a unique air-drying technology in special rooms with natural ventilation preserve the beneficial substances, natural aroma, and color of the plants. The fair's selection includes teas such as "Vitamin," "For Health," "Strawberry," "Honey Glade," and fireweed with oregano or mint. A new addition to the season, "Legendary" carrot tea, is particularly popular. It is created using restored recipes from the Great Patriotic War.

"It took me several years to collect various recipes and recreate the technology. For the packaging of this tea, we used a symbolic composition: fermented carrots as a symbol of the earth, green currant leaves as a sign of prosperity, and apple blossoms as a symbol of Victory," said Galiya Valeeva, a participant in interregional fairs.

Bashkir tea can be purchased at two fairs—on Semenovskaya Square and Ketcherskaya Street. Each box of tea is decorated with hand-crafted compositions of dried herbs.

The fair on Semyonovskaya Square also features herbal teas from the ecologically clean regions of Karachay-Cherkessia. The selection includes general tonics like "Mountain" and "Dombai," as well as specialized teas for the heart, kidneys, and restoring sound sleep.

The newly harvested herbs are dried at temperatures up to 35 degrees Celsius (95 degrees Fahrenheit)—this gentle processing preserves the beneficial properties and aroma of the plants. The blends include lemon balm, oregano, thyme, chamomile, St. John's wort, and rose hips. Customers can choose from loose leaf teas, individual tea bags, or gift linen bags. For the best aroma and benefits, the manufacturer recommends brewing the blend with 85–90 degree Celsius (185–194 degree Fahrenheit) water in a thermos and letting it steep for several hours.

At the Moscow fair on Gorodetskaya Street, you can find over 10 types of herbal and other Siberian plant infusions, infused with wild berries. The selection includes "Rowan," "Berry," and a unique infusion with cedar needles. Particularly popular is "Taiga" tea, made with sagan-daylya, a renowned tonic plant native to Russia's Far East.

The interregional fair on Yunyh Lenintsev Street features tea blends from Karelia. Large-leaf pressed tea is made using a traditional method: herbs and berries are dried in a wood-fired oven. Among the teas on display are "Arctic" with blueberries, "Cloudberry Amber," "Aroma of the North" with St. John's wort, and "Forest" with lingonberries. These drinks have a tonic, calming, and antiseptic effect, and you can find the right one at the fair.

A well-chosen herbal tea can help you establish a daily routine. Tonic drinks with berries and fireweed are an excellent choice for an invigorating morning. During the day, it's best to brew vitamin-rich and tonic blends to help maintain energy. And in the evening, choose herbs with a gentle, calming effect, promoting relaxation and preparing for sleep.

Moscow fairs are a traditional destination for city residents to purchase high-quality, fresh farm produce from over 40 regions of Russia. Each supplier guarantees the quality and freshness of their products, and specialists State Veterinary Service of the City of Moscow check products before they hit the shelves. Last summer alone, weekend fairs and interregional venues were visited four million people, almost 5.5 thousand tons of products were purchased.

Fair participants are provided with free space. The pavilions are located near metro stations and other busy locations and are equipped with heating, ventilation, air conditioning, and video surveillance systems, as well as commercial and refrigeration equipment, making them comfortable to visit.

More information about the activities of the capital Department of Trade and Services can be found inofficial Telegram channel departments.

Get the latest news quickly on official Moscow messaging channels. MAX And Telegram.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

A site in the Otradnoye district will be reorganized according to the KRT project

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Source: Moscow Government – Moscow Government –

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The city has approved a comprehensive development project (CDP) in the Otradnoye district. The corresponding decision was made by the Moscow Government. This was announced by the Moscow Government Minister and Head of the Moscow Department of Urban Development Policy. Vladislav Ovchinsky.

"The comprehensive development project in Otradnoye, in the northeast of the capital, involves the redevelopment of a 0.34-hectare site. Housing is planned for the renovation program. The new buildings will total approximately 13,800 square meters, with apartments covering almost 8,500 square meters. Approximately 300 Muscovites will be able to move into them. The ground floors will be occupied by retail, food service, and maintenance businesses, ensuring that new residents have access to essential services within walking distance. Landscaping and landscaping will be carried out in the surrounding area. The project will take six years to complete," explained Vladislav Ovchinsky.

The redevelopment will take place at 4a Otradny Proezd. Schools, kindergartens, adult and children's clinics, medical centers, a veterinary clinic, sports facilities, shops, cafes, and other amenities are located nearby.

As part of the KRT program, attractive urban spaces are being created in former industrial zones, inefficiently used, and undeveloped areas. Currently, 336 integrated development projects, covering a total area of over 4,200 hectares, are at various stages of development and implementation in the capital. The program is being implementedon behalf of Sergei Sobyanin.

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Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Mos.ru Turns 10: How the Portal Became a Navigator for Moscow's Businesses

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Source: Moscow Government – Moscow Government –

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This year, the updated version of the mos.ru portal celebrated its 10th anniversary. During this time, it has become the core of the capital's digital ecosystem. Since 2015, the number of requests has increased tenfold—from 80 to 852 million per year. Since 2011, it has processed over 5.5 billion different requests.24/7 modeThe mos.ru portal offers over 200 digital tools for business, from coordinating sign design projects to issuing permits for trucks.

A new section has recently started working – "Time of Business Opportunities" for systematic and convenient collaboration between Moscow entrepreneurs and the city as part of the "Winter in Moscow" and "Summer in Moscow" projects. In addition, rent can be paid, licenses can be obtained, and much more can be done here. According to the Moscow City Council, over the first three quarters of 2025, businesses used the portal's electronic services over 1.9 million times. Department of Information Technology.

"The digitalization of routine processes thanks to the mos.ru portal allows companies and entrepreneurs to significantly save time and financial resources, which can be reinvested in their core business. The simplicity and transparency of interaction with city authorities, provided by mos.ru, makes the capital more attractive to investors. The portal provides convenient tools, which creates a favorable business environment and, ultimately, strengthens the Moscow economy," said the press service of the Moscow Department of Information Technology.

All necessary services are available on the mos.ru portal.catalog of services for businessFor convenience, they have been categorized. Users logged into their organization's account can access these electronic services.

An organization account is essential for legal entities and sole proprietors to access the services mos.ru offers to the business community. It's a useful tool with a wide range of capabilities for optimizing business processes and effectively facilitating interactions between entrepreneurs and city authorities. According to Sergei Sobyanin, mos.ru currently has over 527,000 registered users. legal entities and individual entrepreneurs.

How the mos.ru portal helps plan and optimize business processes

You can learn about options for cooperation with the capital in the all-season section "Time of Business Opportunities", which launched on the mos.ru portal in October of this year. Now companies can plan their work and integration with city projects systematically and in advance, regardless of the time of year.

The universal platform presents all partnership opportunities for event projects with detailed descriptions, as well as highlights from previous seasons. To gain access to all seasonal and thematic initiatives in Moscow, simply fill out an application. Anyone can do so, after which they will be contacted by the organizers.

To provide additional process optimization for managers and business owners, the portal offers a service "Trustees of organizations and individual entrepreneurs"It allows the CEO and sole proprietor to appoint a proxy and delegate certain powers to other employees or, conversely, revoke them.

The service also allows for various power of attorney operations, such as modification, suspension, and extension. A citizen who has standard account on the mos.ru portal.

Business Opportunities: The Most Popular Services

Business representatives most often turn to services in the areas of transportation, construction, and property and land relations. In particular, one of the most popular transportation services on mos.ru is "Permission to operate a taxi, as well as entry of information into the register of passenger taxis and the register of passenger taxi ordering services" (more than 42 thousand requests in the first nine months of this year), and in the construction sector – the service of registration forconducting control and geodetic surveys (more than 50 thousand requests in the first nine months of this year).

Based on the results of the first three quarters of 2025, the most popular service was reconciliation of financial and personal accountsunder lease or purchase and sale agreements for non-residential premises and land plots.

"The financial account reconciliation service has traditionally been the most popular digital product on the mos.ru portal among businesses. It allows you to find out basic information about your personal account status, order a statement, make a payment, or set up an automatic payment. The platform's interface is intuitive, and obtaining the necessary information and completing transactions takes minimal time. By the end of the first three quarters of 2025, the service had been used more than 863,000 times, and since its launch, more than 6.3 million times," she noted.

Ekaterina Solovieva, Minister of the Moscow Government, head of the capital's Department of City Property.

An important product on the portal, which combines dozens of services, should be noted land services and services navigatorBased on the user's answers to several questions, it will help them find the service they need on the portal. The navigator was created to make it even easier for residents and businesses to navigate the wide variety of digital opportunities.

Learn more about which digital projects in the capital are useful for entrepreneurs in this four-part film. Moscow in Digital.

The creation, development and operation of e-government infrastructure, including the provision of mass socially significant services, as well as other services in electronic form, corresponds to the objectives of the national project "Data Economy and Digital Transformation of the State" and the Moscow regional project "Digital Public Administration." More information about Russia's national projects and the capital's contribution can be found atspecial page.

Get the latest news quickly on the official Moscow city channels.MAX messengers AndTelegram.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

More than 310 volunteer teams applied for the "Kind Heart of the Capital" competition.

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Source: Moscow Government – Moscow Government –

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More than 310 applications were receivedcontest volunteer teams "Kind Heart of the Capital." This was reported by Natalia Sergunina, Deputy Mayor of Moscow. The project brought together university and college students, schoolchildren, representatives of non-profit organizations, government agencies, entrepreneurs, and the active Muscovite community. Each of the seven categories had its own nomination.

"This is the 11th time the volunteer competition has been held in Moscow. Over 90,000 people have joined in," noted Natalia Sergunina.

Applications began in September. Participants posted photos and videos on social media introducing their teams and sharing how they were helping residents of the capital. They then visited the district "Good Place" volunteer centers, learned about their infrastructure and programs, and completed a themed quest dedicated to various areas of volunteerism.

In the next stage, the semi-finals, contenders will develop and present a practical case solution for one of the city's non-profit organizations. The final stage will be held in December in the format of a business game. During this round, they will be asked to propose ideas for volunteer activities, which will be evaluated by an expert jury. The best team in each of the seven categories will be determined. project participants "Active Citizen".

Sobyanin announced the launch of the "Kind Heart of the Capital" volunteer team competition.

Get the latest news quickly on official Moscow messaging channels. MAX AndTelegram.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Nearly 50 tunnels, bridges, overpasses, and flyovers will be built in Moscow by 2029.

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Source: Moscow Government – Moscow Government –

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Over the next three years, 47 bridges, tunnels, overpasses, and flyovers will be built in the capital using city budget funds. This was announced by the Deputy Mayor of Moscow for Urban Development Policy and Construction. Vladimir Efimov.

"The construction of road structures remains a priority in the development of Moscow's transportation infrastructure. In 2024 alone, 25 tunnels, overpasses, bridges, and overpasses were built, significantly increasing the accessibility of areas bordered by waterways or railways. The construction of new bridges, tunnels, and overpasses allows for the creation of new focal points—business, industrial, and cultural—in different parts of the city, making it more polycentric. By 2029, we plan to construct nearly 50 new road structures," noted Vladimir Efimov.

Artificial road structures redistribute traffic flows, reducing congestion and traffic volume. For example, the construction of new bridges and tunnels helps eliminate congestion on major highways and speeds up traffic flow.

"We are placing great emphasis on improving connectivity between the city's districts and neighborhoods, which is why we are constructing bridges and overpasses. By 2028, we will build an overpass at the intersection of the Oktyabrsky and Savelovsky railway lines, from Bolshaya Akademicheskaya Street to Akademika Korolev Street. In addition, new road structures will be built connecting Menzhinsky and Dudinka Streets, as well as Malygina Street and Malyginsky Proyezd," noted the head of the Moscow Department of Transport and Engineering Infrastructure Construction.

Vasily Desyatkov.

Earlier, Sergei Sobyanin announced which roads and bridges would be built in Moscow inthree years.

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Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Marketing of the Future: Modern Advertising Theorists and Practitioners Gather at the State University of Management

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Source: Official website of the State –

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The 2nd All-Russian Scientific and Practical Conference "Marketing, Brand Management, and Advertising in the Modern World" was held at the State University of Management. Over a hundred scholars, experts, and students from across Russia discussed current trends and challenges in marketing.

Representatives from leading universities participated in the conference, including Immanuel Kant Baltic Federal University, Kazan and Southern Federal Universities, Northern (Arctic) Federal University, Chelyabinsk State University, Russian University of Transport, as well as Donetsk universities and Rosbiotech.

Faculty from the SUM Institute of Marketing delivered relevant presentations. Professor Irina Okolnishnikova discussed the design of the university's educational ecosystem, while Professor Victoria Bondarenko discussed sustainable development marketing. Faculty members Petr Tazov presented a social profile of MBA program consumers over the past two decades, Daniil Khokhlov shared his experience promoting a circus festival in St. Petersburg, and Marina Zotkina demonstrated how immersive technologies and the Metaverse are changing the tourism market.

A separate section was dedicated to student presentations, where future marketers and brand managers showcased their fresh ideas and promising solutions.

The conference brought together practice and science, experts and students, providing a platform for exchanging experiences, discussing trends, and exploring new approaches in marketing and advertising.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Marriage After Dark: China Reimagines Public Services to Meet Changing Youth Situation

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

SHANGHAI, Nov. 5 (Xinhua) — Next Friday, as dusk falls on Shanghai's Fuxing Park, rich in history and culture, the vibrant energy of INS Land, an immersive amusement park, will take on a whole new meaning.

The sprawling entertainment complex, usually filled with the buzz of eSports and music, will soon host vow exchanges as part of the local government's innovative initiative to transform marriage ceremonies into the city's nightlife hub.

This new collaboration between the Huangpu District Civil Affairs Bureau and one of the city's trendiest lifestyle hubs is the latest attempt to refocus public services on the younger generation, turning marriage registration into the beginning of a great romantic story rather than the end of a grueling process.

As China faces a steady decline in marriage rates, the state is ditching bureaucratic standards in favor of atmospheric ceremonies and moments worthy of sharing on the social media platform WeChat, in an attempt to integrate marriage into the vibrant night-time economy.

On Friday and Saturday evenings from November 14th to 22nd, temporary marriage registration stations will be set up at INS Land. A dedicated "concierge" will guide couples through the registration process, they will receive a personalized marriage certificate during a themed visual and musical performance, and then celebrate with family and friends in a designated location.

All this is done to create unforgettable romantic memories.

However, behind all this charm lies a serious national strategy. In 2024, the number of registered marriages in China fell by 20.5 percent, continuing a long-term decline. However, something has recently changed. In the first half of 2025, the number of couples tying the knot increased by 109,000 compared to the same period last year—a modest but significant increase.

Key to this is a significant change in marriage registration policy across the country. Couples are no longer required to obtain a certificate from their hometown or present a residence permit, known as a hukou. Now, an ID card is sufficient, making the process as flexible as the lives of many young Chinese today.

"The new system overcomes the limitations of residence registration and geographic boundaries," said Jin Lihui, director of the Marriage Administration Department of the Shanghai Civil Affairs Bureau. "It provides comprehensive coverage of applicants, service types, and locations."

Experts view this change as more than just an administrative one. Li Mingshun, a professor at China Women's University and vice chair of the China Association for the Study of Marriage and Family, sees it as a significant transformation of marriage registration—from an administrative function to a service provider. "This strengthens marriage as a personal civil right," he said.

This shift in attitudes is noticeable across the country. In the eastern coastal province of Zhejiang, local authorities are offering newlyweds "wedding red envelopes" or consumer vouchers. In Shenyang, the capital of Liaoning Province in northeastern China, city-sponsored group weddings encourage culturally significant yet modest ceremonies. In Beijing, a one-stop service center in the bustling Dashilan shopping district in the historic Qianmen district has reduced the entire marriage registration process to just 10 minutes.

Yet, perhaps nowhere is this rethinking of the "marital situation" more evident than in Huangpu District. This Shanghai neighborhood has transformed marriage registration into a kind of engaging experience. Previous initiatives have included a themed marriage registration website created in collaboration with the renowned jewelry brand Lao Feng Xiang, and a special nighttime certificate presentation ceremony during the Qixi Festival, held near the centuries-old Yuyuan Garden.

And this June, the district upped the ante: Every Saturday night, three lucky couples are chosen to participate in a personalized drone show over the Huangpu River, where they can watch their names light up the sky.

The transition to a "sweet economy" represents a strategic alliance between local governments and private enterprises. By holding marriage registrations in scenic locations, at music festivals, and in complexes like INS Land, the state is effectively leveraging the cultural capital of private brands to reconnect with young people.

INS Land, a seven-story complex billing itself as a "universal cultural center for the new generation," fits seamlessly into this vision. From club spaces to residential buildings, all its facilities create an attractive backdrop away from the bright lights of public buildings.

As China's population continues to shrink and age, and young Chinese delay or forgo marriage altogether, citing either financial hardship or changing values, the country is responding not with persuasive campaigns but with convenience and aesthetic appeal.

The revival of marriage registration reflects a broader understanding of how China is re-engaging with its youth: through innovations in public services and a genuine response to their changing lifestyles and aspirations. This approach is pragmatic, personal, and deeply embedded in consumer culture.

For the couples posing for selfies next week as the lights dance around them, the event will be less a civic duty than a milestone – memorable, shareable, and theirs alone.

The youth-focused transformation of China's public services shows no signs of slowing, and marriage registration is likely to take on increasingly sophisticated forms. As cities learn to express the meaning of marriage in language that resonates with young people, marriage registration, once dreaded as a formal visit to the civil affairs bureau, may regain—and expand—its former charm. -0-

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.