Category: Energy

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December 22, 2025: Cultural Bridges: How Russian Content is Changing the World

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The media industry is a soft power tool that fosters a positive perception of the country and boosts tourism. Daria Bogdanova, Head of International Affairs at Gazprom-Media Holding, emphasized the importance of exporting Russian content in strengthening cultural bridges between Russia and other countries during the "Media Image of Russia" panel session at the Catherine the Great Forum. Igor Pavlov, Director of Government Relations at RUTUBE, moderated the discussion.

According to Daria Bogdanova, the Holding is consistently expanding its international presence, implementing co-production projects and exporting domestic content to foreign countries.

"A crucial part of our strategy is our cross-cultural format, which emphasizes entertainment reality shows, which we film in various countries around the world. These projects allow viewers to become acquainted with the cultures and traditions of other nations, contributing to the development of the creative economy and tourism industry. We've already filmed in China, the United Arab Emirates, Uzbekistan, and Turkey, and we plan to expand our geographic reach in the future."

Daria Bogdanova, Head of International Affairs, Gazprom-Media Holding

In addition to entertainment projects, next year the Holding will continue its collaboration with filmmakers from the CIS, China, and other countries. Immediate plans include the launch of the large-scale series "Iskra" (Spark), the first international project involving countries of the Commonwealth of Independent States. The series will consist of at least eight episodes, telling the stories of representatives of the Commonwealth countries who fought together on the battlefield in the Great Patriotic War. Film studios, producers, actors, and directors from CIS countries will be involved in the production. Next year, active work is also expected on the Russian-Chinese project "Allies." The film, which the Holding will be developing jointly with Xicheng Media, will explore a little-known chapter of shared history—the participation of Soviet pilots in the Sino-Japanese War.

A separate element of the Holding's strategy is the development of a comprehensive international blogging network. The Insight People production center, part of Gazprom-Media Holding, actively collaborates with local influencers in India, Africa, and several other regions. This approach is seen not only as a way to popularize content but also as an effective communication mechanism with young international audiences.

The 2025 Catherine Forum focused on pressing issues of shaping Russia's image as a new center of civilization and preserving traditional values, reducing integration barriers facing those wishing to move to Russia from abroad, and attracting highly qualified foreign specialists to various areas of our country's socioeconomic and cultural development.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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December 22, 2025: Top TV series of 2025 – viewers' choice

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

According to statistics, 52% of city residents subscribed to online cinemas in the third quarter of 2025. Moreover, 60% of Russians prefer to watch both traditional TV and digital platforms.

A survey by one of the leading experts in the media and telecommunications market in Russia, the analytical company J'son

Among the favorites:

"Old School" is the story of a strict math teacher, Maria Trifonova, who tries to mend her relationship with her granddaughter and leaves her regular school for an elite institution. "Overheard in Rybinsk" is a comedy thriller about Yura, a journalist from a provincial newspaper, who begins having visions of future murders. He becomes the prime suspect. "Khutor" is an adventure comedy about Artyom, a con man who pretends to have lost his memory and ends up in a closed community led by the stern Batya.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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With the support of Rosneft, Tatyana Navka's ice show "Cinderella" has opened in Moscow.

Translation. Region: Russian Federation –

Source: Rosneft – An important disclaimer is at the bottom of this article.

With the support of Rosneft, Tatyana Navka's ice show "Cinderella" premiered at the Megasport Sports Palace in Moscow. The performance will run until January 8, 2026.

A familiar childhood fairy tale has been reimagined in a modern, high-tech production. Spectators will enjoy professional choreography by Olympic figure skating champions, complex stunts, and acrobatic elements on the ice. Multimedia effects and unique lighting solutions complement the show. To convey the fairytale atmosphere, the artists created over 150 original costumes for the skaters.

The main roles are played by world figure skating stars, multiple Russian, European and world champions, and Olympic champions: Tatyana Navka, Victoria Sinitsina, Nikita Katsalapov, Margarita Drobiazko and Povilas Vanagas.

In December 2024, with the support of Rosneft, Tatyana Navka's ice show "The Nutcracker" was successfully performed, and in October, the ice dancing production "The Love Story of Scheherazade" premiered in Ahmedabad, India. In 2023, with the participation of Rosneft, the ice show "Evenings on a Farm," based on the works of Gogol, was presented in Moscow.

Department of Information and Advertising of PJSC NK Rosneft December 22, 2025

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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Morris, Galle, and gifts from Nicholas II: With the support of Rosneft, the Hermitage opened the first halls of the new exhibition "Art of the Art Nouveau"

Translation. Region: Russian Federation –

Source: Rosneft – An important disclaimer is at the bottom of this article.

Photo by the State Hermitage Museum Press Service. Photographer A. Bronnikov.

With the support of Rosneft, the first two halls of the new permanent exhibition "Art of the Art Nouveau Era" have opened in the General Staff Building of the State Hermitage Museum. They are dedicated to artists from the second half of the 1880s to the late 1890s.

The exhibition centers on the most striking pieces in the Hermitage collection—objects created by masters of leading European and Russian schools at the turn of the 19th and 20th centuries: from ceramics and jewelry to furniture and tapestries. The curators paid special attention to the unique nature of the artistic glass represented in the museum's collection.

Photo by the State Hermitage Museum Press Service. Photographer A. Bronnikov.

The first two halls feature glass, porcelain, and majolica pieces by Émile Galle and his contemporaries. These are complemented by jewelry created in Russia, as well as in France, Belgium, Austria, and other European countries. Among the most significant exhibits are William Morris's tapestry "Adoration of the Magi," a table with an inlaid top, "Flora of Lorraine," by Émile Galle, and a desk by the Belgian painter, graphic artist, architect, and Art Nouveau theorist Henri van de Velde, acquired specifically for the General Staff building exhibition. The exhibition also marks the first public viewing of works by ceramic designer William Moorcroft.

Photo by the State Hermitage Museum Press Service. Photographer A. Bronnikov.

Visitors to the exhibition will also see gifts received by Emperor Nicholas II and Empress Alexandra Feodorovna in 1896 during their official visit to France. Among them are two glass vases by Émile Gallé, mounted in silver by the leading Parisian jeweler Bapst & Falise, the "Nîmes Vase" created at the renowned Sèvres porcelain manufactory, and a decorative glass mask by the sculptor Henri Cros. All of these objects are considered among the finest examples of Art Nouveau art.

In a few years, the new exhibition will occupy five halls. They will open in stages and explore the creative explorations of the 19th century and the development of Art Nouveau in the early 20th century.

Reference:

Rosneft actively participates in significant events and phenomena in Russian cultural life. With the Company's support, the State Hermitage Museum opened a renovated exhibition, "The Culture and Art of China," in 2024, covering periods from antiquity to the 20th century. The museum also houses a permanent exhibition, "The Ancient Colonization of the Northern Black Sea Region." Rosneft also supported exhibitions at the Hermitage dedicated to the phenomenon of Raphael and the history of Egyptology in Russia.

Department of Information and Advertising of PJSC NK Rosneft December 22, 2025

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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On December 22, 2025, Gazprom-Media Holding volunteers created a New Year's mood in Moscow hospices.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Gazprom-Media Holding volunteers helped create a New Year's atmosphere in Moscow hospices, as well as the Special Childhood Center for Curative Pedagogy, by organizing and holding a winter charity fair.

Staff from NTV, GPM Reklama, Match TV, GPM KIT, and RUTUBE decorated their windows with New Year's scenes. Hospitals were filled with snow-covered forests, gnomes, fairytale castles, cheerful snowmen and Christmas trees, toys, and snowflakes, helping to create a festive and welcoming atmosphere for patients.

For the fourth year in a row, the Holding's volunteers have been helping Moscow hospices through the PRO_Participation program, which aims to provide support and attention to those who need it most.

Also, in anticipation of the New Year, Gazprom Media Holding volunteers created creative photo zones and decorated workshop spaces at the charity winter fair, traditionally held by the Special Childhood Therapeutic Pedagogics Center. Its goal is to give special artisans the opportunity to showcase their work and feel valued and connected to society.

"The fair is always a gathering of like-minded people. Guests are immersed in a joyful and festive atmosphere, feeling part of a larger community. And whether you attend every year or have missed it a few times, you immediately feel like you've come to visit old friends."

Nikolay Morzhin, Director of the Center for Curative Pedagogics "Special Childhood"

Collaboration with the Center for Social and Cultural Development is developing within the framework of the Holding's "PRO_Support" program—the company's systematic work aimed at developing corporate volunteering, social integration, and assistance to the most vulnerable segments of the population.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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Rosneft improves energy efficiency at production facilities

Translation. Region: Russian Federation –

Source: Rosneft – An important disclaimer is at the bottom of this article.

Rosneft energy workers celebrate their professional holiday with new production achievements.

Improving the efficiency of production assets is a key element of Rosneft's strategy. In 2025, the Company's enterprises implemented more than 42,000 energy-saving measures, reducing energy consumption by 317,000 tons of fuel equivalent, amounting to over 7.8 billion rubles.

This result was achieved through a systematic approach to the efficient use of energy resources at all stages—from well drilling to outdoor lighting at production facilities. Thanks to the high level of expertise of specialists, the energy management system at Rosneft's production facilities is constantly being improved.

The main contribution to improving energy efficiency and ensuring the reliability of power supply to production facilities is made by activities at the Company's exploration and production enterprises.

Udmurtneft, Taas-Yuryakh Neftegazodobycha, Verkhnechonskneftegaz, Vostsibneftegaz, and RN-Krasnodarneftegaz achieved high energy efficiency indicators by optimizing their mechanized equipment, implementing higher-efficiency pumps, energy-efficient motors and electric heating thermostats, and installing automatic lighting controls. Samotlorneftegaz implemented 1,900 measures, saving approximately 230 million kWh. The economic impact exceeded 1.1 billion rubles.

Power engineers at the Company's oil refining and petrochemical complex—the Kuibyshev Oil Refinery, the Novokuibyshevsk Petrochemical Company, the Novokuibyshevsk Oil Refinery, and the Komsomolsk Oil Refinery—have reduced energy consumption by modernizing production, optimizing technological processes, and introducing energy-efficient equipment.

In 2025, Rosneft's research and development team met the Company's needs for energy facility design, advanced power supply schemes, and engineering services. They designed over 615 km of 35-220 kV overhead power lines, electrical substations with a total capacity of 370 MVA, and thermal generation facilities with a total capacity of 13 MW. Conceptual design solutions were developed for the construction of unified modular power plants based on domestically produced gas turbine units with unit capacities ranging from 6 to 25 MW. A key project was the construction of Russia's largest oil pumping station, which includes power supply for over 1,000 electrical receivers, cable lines, and overpasses with a total length of 1,500 km.

To meet growing energy demands, new power facilities were commissioned at the Company's new fields in 2025. They are equipped with modern Russian-made equipment, adapted for uninterrupted operation in harsh climates. Automation also reduces the need for personnel.

Thus, Bashneft launched the first 110 kV digital substation, Mirnaya, in the Republic of Bashkortostan. Samotlorneftegaz launched a new 110/35/6 kV substation with a capacity of 40 MVA. Tyumenneftegaz commissioned the 110 kV PSP Zapolyarnaya substation at the Russkoye field, with an installed capacity of 2×16 MVA, and a boiler house with an installed capacity of 232 MW. RN-Vankor commissioned a new 110 kV Tagul substation, and RN-Uvatneftegaz commissioned two new highly automated mobile 110 kV substations and a 35 kV substation. Udmurtneft launched a two-transformer 35 kV substation. Vostsibneftegaz commissioned two electrical substations at the Yurubcheno-Tokhomskoye field.

Reliable and efficient operation of the electric power industry is the basis for the progressive development of the country's economy.

Congratulations to our colleagues on Power Engineer's Day!

Department of Information and Advertising of PJSC NK Rosneft December 22, 2025

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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December 19, 2025: Why any film adaptation is on thin ice. The CEO of the online cinema PREMIER explains.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"I'm inspired by the people and the team: the creators, producers, product managers, marketers—a huge ecosystem of talent who work together to create stories that can touch millions of people. A recent example is "Old School," which was viewed by over 30 million users on PREMIER and Start. These people creating true wonder in the digital environment are my daily motivation."

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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December 19, 2025 IRI Anniversary Prize: 15 nominations and new categories for creators of important content

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Do you create content that people watch, listen to, and forward to their friends? It's time to make a name for yourself. The Internet Development Institute has opened applications for the 5th National Internet Content Award, the premier prize for creators of socially significant online projects. The anniversary ceremony will take place in the spring of 2026.

Applications will be accepted until February 10, 2026. The competition has 15 main categories: from feature and documentary projects, blogs, music tracks, podcasts, and non-scripted content to new categories such as messenger channels and online promotional campaigns. This gives media outlets, independent creators, and brands the opportunity to showcase their work in both familiar and new formats.

Gazprom-Media Holding traditionally supports the National Internet Content Award and, together with IRI, develops projects that become hits with a wide audience. This year, the award was given to the series "Oil" from the PREMIER online cinema and the spy drama "GDR" from NTV.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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December 19, 2025 A Human Touch: How Bloggers Help Businesses Grow

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Alina Zinnatullina, founder and CEO of Insight People (part of Gazprom-Media Holding), discussed the nuances to consider when working with bloggers and the secret to successful influencer campaigns.

— Trust and personal relevance. For subscribers, a blogger is a familiar face. They listen to them in the morning while making coffee. They motivate people to exercise, pursue a career, and travel. Ultimately, a message from such a person sounds more persuasive than one from a company.

— Precise targeting and context. Bloggers' audiences are specific lifestyle communities: healthy lifestyle enthusiasts, young parents, entrepreneurs, fashion enthusiasts, cooks, and tech geeks. Advertising in this context is perceived quite naturally.

— Flexibility of formats and speed of testing. The blogger content format allows for quick response to trends and provides feedback. This allows businesses to launch and test advertising hypotheses, change, and optimize development strategies.

"You don't necessarily need to involve bloggers with millions of followers in your campaign to achieve results. Insight People had a case where we engaged 40 bloggers with audiences of up to 100,000 subscribers to achieve the campaign's goals. Each of them created a short video review showing the product in everyday life, with a promo code for purchase. As a result, we achieved high reach and click-through rates."

Alina Zinntaullina, Founder and CEO of Insight People

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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Rosneft expands energy supply to the Uvat project

Translation. Region: Russian Federation –

Source: Rosneft – An important disclaimer is at the bottom of this article.

RN-Uvatneftegaz (part of Rosneft's oil and gas production complex) has launched the modern 110 kV Yarus substation. This is a key infrastructure facility for the Yuzhno-Venikhyartskoye field, ensuring reliable and high-quality power supply to a group of new wells, thereby increasing hydrocarbon production and preparing the infrastructure for the development of promising areas.

The new substation will meet the field's growing energy consumption due to well drilling and the commissioning of high-tech raw material processing facilities. Previously, the facilities were supplied with power from remote sources.

The 110 kV "Yarus" substation, with a capacity of 25 MVA, consists of two modules mounted on mobile platforms. The facility is equipped with modern domestically produced power and switching equipment. High-tech microprocessor relay protection and a telemetry system ensure full integration into the existing operational information system. This allows for remote real-time monitoring of all key parameters, prompt response to network changes, and control of operating modes from the company's central control center, minimizing on-site personnel presence.

The equipment and design enable operation at temperatures down to -55°C. The substation's design utilized solutions that minimize the impact on the Uvatsky District ecosystem. Eco-friendly materials were used, an oil collection system is included, and the access roads are laid without damaging vegetation.

The creation of energy infrastructure to support the drilling of new wells in the Uvat project's license areas continues. Today, the company operates over 540 substations of various voltage classes, 90 distribution units, and power lines of various voltage classes, with a total length of over 3,200 kilometers.

Reference:

RN-Uvatneftegaz, a subsidiary of Rosneft Oil Company, conducts exploration and development of fields located in the Uvatsky District of the Tyumen Region and the Khanty-Mansi Autonomous Okrug – Yugra.

The company's cumulative oil production exceeds 150 million tons since the start of operation of the Uvat project fields in 2007.

Department of Information and Advertising of PJSC NK Rosneft December 19, 2025

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.