December 25, 2025: "Hogwarts Celebration." New Year's Magic for Charity Funds

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Over 500 children felt like wizards at the RUTUBE New Year's tree show. Charity fund beneficiaries, media class students, and members of the Young Army attended the "New Year at Hogwarts" program. The symphonic show combines live performances of Harry Potter themes with high-tech staging, sets, and special effects.

The Moscow Concert Hall featured music by composer John Williams from famous film adaptations. Students from the media classes combined business with pleasure, filming a report on the event and interviewing the conductor of the Imperial Orchestra. This high-tech symphony orchestra performs music from iconic films, TV series, and video games.

The full recording of the show will be available on RUTUBE on December 30 at 7:00 PM.

The event is part of the Holding's corporate social responsibility programs: PROfnavigator, PRO_Assistance, and PRO_Support.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 25, 2025: The Battle for Attention: Platforms, TV, and Marketplaces

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"The key challenge will remain the battle for the primary metric—user time. Marketplaces will be involved in this battle, alongside TV channels, online cinemas, and streaming services. Their impact on user time will begin to be felt, which will become a significant factor for the media industry." Daria Pugacheva, Director of the Research Department, Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

With the support of Lukoil, the opening of the Lefortovsky electric power hub took place.

Translation. Region: Russian Federation –

Source: LUKOIL – LukOil – An important disclaimer is at the bottom of this article.

December 25, 2025 { 12/25/2025 3:04:36 PM }

LUKOIL PJSC has completed a joint project with Mosenergo PJSC to build the Lefortovo charging hub for electric vehicles in Moscow. The hub is located in the Eastern Administrative District, near the CHPP-11 power plant and the capital's major highways—the Third Transport Ring, Moscow Highway, and Shosse Entuziastov. The hub includes nine 120 kW fast charging stations, as well as Moscow's first 240 kW station with a 500 A connector. They are equipped with the most popular GB/T, CCS2, and NACS connectors (for Tesla electric vehicles). The average charging time is approximately 30 minutes, and 20 vehicles can be serviced simultaneously. Electric vehicle owners are provided with a comfortable lounge area with a minimarket where they can grab a snack and purchase essentials for the road. LUKOIL is one of the leaders in developing electric charging infrastructure for "green" transport in the country. Currently, stations are installed at 134 gas stations, most of which are fast charging.

Company Profile

PJSC LUKOIL is one of the largest vertically integrated oil and gas companies in the world, accounting for over 2% of global oil production and approximately 1% of proven hydrocarbon reserves. With a full production cycle, the Company fully controls the entire value chain, from oil and gas production to petroleum product distribution. More than 100,000 people combine their efforts and talent to ensure the Company's market leadership.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Rosneft has announced the winner of the "Fill up with Pulsar and win a car" promotion.

Translation. Region: Russian Federation –

Source: Rosneft – An important disclaimer is at the bottom of this article.

Rosneft has announced the results of its "Fill Up with Pulsar and Win a Car" campaign, which featured a drawing for 2,400 valuable prizes, including the grand prize of a Lada Granta.

The promotion launched on September 1 and ran for nine weeks. Participants were required to fill their car with at least 30 liters of Pulsar branded fuel and purchase coffee at one of Rosneft's gas stations upon presentation of their "Family Team" loyalty card. In total, over 76,000 people participated in the promotion.

Weekly prize drawings were held, with winners receiving 1,000 "Family Team" bonus points. The promotion culminated with a drawing for the grand prize—a Lada Granta.

Maria Borisova from Moscow has become the proud owner of a brand new Lada Granta in the Comfort trim level. The key presentation ceremony was conducted by Yaroslav Shevyrtalov, a driver for the LADA Sport ROSNEFT racing team.

Rosneft's retail network is the largest in the Russian Federation in terms of geographic coverage and number of stations, and the Rosneft gas station brand is one of the country's leaders in fuel recognition and quality. Rosneft's retail business covers 62 regions of Russia. The Company's network of operating gas stations comprises approximately 3,000 stations.

Rosneft is actively expanding its retail network, which is distinguished by high-quality fuel, a multi-stage quality control system, a wide range of non-fuel products, and a high level of service. The company is introducing new products and services to fully meet customer needs and improve service levels.

Reference:

Pulsar fuel contains unique cleaning agents that ensure fuel system cleanliness and reduce deposit formation in gasoline engines. Using fuel with cleaning agents extends engine life by maximizing the efficient combustion of the fuel-air mixture, while also reducing fuel consumption and exhaust emissions.

"Family Team" is Rosneft's cumulative bonus loyalty program. Members can earn points by making purchases at the Company's gas stations and partner locations. Accumulated points can be used to pay for fuel, merchandise, and other items in retail stores and cafes. Join the loyalty program by downloading the Rosneft Gas Station app and receiving a virtual loyalty card.

Department of Information and Advertising of PJSC NK Rosneft December 25, 2025

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 25, 2025: Emotional Intelligence vs. Artificial Intelligence: How Media is Changing

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

St. Petersburg residents taught Muscovites about weekends

The city itself is certainly slower paced than Moscow, but this has its advantages. The British army has a principle regarding the misconduct of subordinates: even if a person has committed a serious crime, a decision should be made no sooner than 24 hours later, when the emotions have subsided. In St. Petersburg, it's much easier to make informed decisions than in Moscow.

Viewers are waiting for a hero like Stirlitz or Balabanov's "Brother" on screen.

We conducted extensive research on how the hero's image has evolved in Russian TV series over the past 40 years. The most anticipated character by viewers, yet one that hasn't yet appeared in recent years, is the great modern hero, comparable to Stirlitz or Alexei Balabanov's "Brother." I believe that in the next two or three years, such a hero will emerge in our time. He doesn't necessarily have to be a great man, but he will be a reflection of his era.

Will AI become part of the team?

Artificial intelligence is a powerful tool that accelerates a multitude of processes. But the creative process involves not only analysis and synthesis, but also the application of emotional intelligence when the creator is creating something unique. Artificial intelligence cannot create anything unique. I've seen examples of small forms of video content created by AI. It's quite boring. Therefore, it's right to treat artificial intelligence as a tool in the hands of a skilled creator. The finishing touches are left to the master: giving everything meaning, form, and content.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

On December 25, 2025, Alexander Zharov congratulated Sergei Piskarev on his birthday.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"You are a recognized expert in the media and advertising communications market. Your talent, extensive professional experience, and authority help shape the image of our country's advertising industry. As President of AKAR, you contribute to the industry's rapid development and its resilience during periods of turbulence. Let me wish you good health, boundless energy, and the realization of your boldest ideas and plans!" Alexander Zharov, CEO of Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

On December 24, 2025, Vladimir Putin presented Tina Kandelaki with the Order of Alexander Nevsky.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The awards ceremony took place today in the Kremlin's Catherine Hall. The Deputy General Director of Gazprom-Media Holding was recognized for his contribution to the development of media and his many years of productive work.

After the ceremony, the head of state spoke with the awardees in an informal setting.

The Order of Alexander Nevsky is one of Russia's most significant state awards, awarded for outstanding contributions to strengthening the state and developing the economy, science, culture, and public life.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025: One-Click Monetization: How to Make Money with Rutube Advertising

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"Bloggers who don't post their content on RUTUBE lose hundreds of thousands, and large ones lose millions of rubles, which they could earn by clicking just one button. RUTUBE creates the most favorable conditions for authors; we don't demand exclusives and help our users earn money: we track trends for them, attract major advertisers, and constantly improve the service." Egor Velikoglo, Director of Authored Content, RUTUBE

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025 Beyond Hollywood: Viewers Seek Meaning in National Values

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The cultural reference points of Hollywood films are no longer perceived as an absolute standard. Audiences expect stories that resonate with their national mentality, traditions, and notions of family, morality, and social responsibility.

The demand for cultural multipolarity is already a global trend. This is providing impetus for the development of international cooperation. The most promising countries are China, India, Indonesia, Malaysia, Thailand, the UAE, Saudi Arabia, and Turkey. Several factors play a role here: audience size and growth, government support for creative industries, shared values, and the demand for alternative content to Western culture. The CIS countries are also under focus.

"We understand that entering the global market isn't always straightforward. Often, the most promising growth opportunities arise at the intersection of industries, where film, music, digital technologies, event formats, and new ways of reaching young people intersect. We recognize this potential and translate it into concrete partnership projects."

Boris Khanchalyan, Deputy General Director of Gazprom-Media Holding

This involves the potential export of not just content, but turnkey solutions: successful media formats, expertise in building and monetizing services.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 24, 2025: Filming of the historical film "Queen Anne" was completed.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Sergei Bezrukov, Viktor Dobronravov, Ekaterina Voronina, and Vladimir Yaglych star in a large-scale film about the events of Ancient Rus'.

Yaroslav the Wise marries his daughter Anna to the King of the Franks. A dangerous journey of three thousand kilometers awaits her. Ahead lie crossings, foreign courts, intrigues, and a choice that will change the fate of not only the heroine but also of the empires.

The film was shot with meticulous attention to period detail, including authentic weapons, household items, costumes, and decorations. Extensive historical sets were created at the new Moskino Cinema Park:

Kyiv during the time of Yaroslav the Wise; Krakow in the 11th century; the residence of the German Emperor; castles of the Frankish barons.

The film will be released on February 11, 2027. Central Partnership is one of the film's creators.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.