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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, Oct. 7 (Xinhua) — This year, China celebrated the traditional Zhongqiu Festival (Mid-Autumn Festival or Moon Festival) during the National Day holiday, which fell on October 6. This coincidence transformed the eight-day holiday into a nationwide season of family reunions, travel, and fun.
On a high-speed train from Beijing to Xi'an (the capital of Shaanxi Province, northwest China), a passenger surnamed Li and his young daughter participated in an event where they made moon-shaped fans, a symbol of family reunions during Zhongqiu.
"I never thought we'd be able to participate in such an interesting event on the train. My daughter also learned about our country's cultural heritage," the man remarked. "I'll give this to my grandmother in Xi'an for her birthday!" his daughter added.
The eight-day holiday that began on October 1st led to a sharp increase in tourist arrivals in China this year. According to official data, the first half of the holiday saw approximately 1.24 billion tourist arrivals.
While the reunion of long-lost relatives was the main theme of the holiday, many also chose to celebrate with travel.
In Northeast China's Jilin Province, tourist Li Wenjia from neighboring Heilongjiang Province dressed her daughter in traditional Chinese Hanfu costume and joined activities at a local park to celebrate the Mid-Autumn Festival.
"It's important to give children the opportunity to experience traditional culture through fun games and stories, and then share the joy of moon viewing and mooncake eating with them," Li Wenjia said.
In the ancient village of Yangliuqing in Tianjin, North China, lanterns hung on both sides of the streets, and a festive atmosphere reigned everywhere.
“We combined elements of Yangliuqing New Year woodblock prints with the Mid-Autumn Festival so that people could experience traditional culture while enjoying the festive atmosphere,” said Gao Jie, deputy general manager of Tianjin Yangliuqing Cultural and Tourism Investment Co., Ltd. A fireworks show lit up the night sky, adding a modern touch to this centuries-old celebration.
In addition to lanterns and gatherings, this year's festival featured new fillings for traditional mooncakes, reflecting regional characteristics.
In Urumqi (the capital of Northwest China's Xinjiang Uyghur Autonomous Region), mooncakes with clotted cream and yogurt have recently gained popularity on e-commerce platforms. And in Pubei County (Guangxi Zhuang Autonomous Region, South China), mooncakes traditionally filled with five kinds of nuts and seeds have been infused with a local delicacy—dried orange peel—to balance the slightly rich and heavy nut filling, imparting a refreshing note that balances sweetness and savory flavors.
Data shows that the market value of Chinese mooncakes in 2025 is estimated to reach 32.5 billion yuan (about $4.57 billion), representing an increase of about 8 percent compared to the previous year.
According to e-commerce giant JD.com, sales at its online supermarket remain strong in 2025, with nearly 950 brands and around 50,000 new mooncake varieties available. -0-
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