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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, Feb. 16 (Xinhua) — "It used to take a team more than a month to produce micro-dramas, but now, with the help of artificial intelligence, one person can do the entire job independently in just a month," said Qin Lin, general manager of Nanjing Sci Ltd.
In addition to saving time, the production cost of microdramas has also been reduced from the original 500,000 to 1 million yuan to 50,000 to 100,000 yuan (US$1 equals 7 yuan), he added.
"One Person Artificial Intelligence" = "One Company." There are no bosses or colleagues; the founder is both their own manager and employee. Since last year, a new form of entrepreneurship has quietly emerged in China called the "One Person Company" (OPC), in which a company is founded and managed by just one person.
This emerging entrepreneurial model allows one person, armed with AI tools, to manage everything from content production and project management to service delivery.
Currently, in Chinese cities and provinces such as Beijing, Shanghai, Jiangsu, Guangdong and Zhejiang, the number of KOLs is steadily increasing and fruitful results have already been achieved.
Compared to traditional companies, KOLs offer unique advantages: rapid decision-making, low costs, and flexible transformation. They meet the needs of easy entrepreneurship in the age of artificial intelligence, thereby winning the favor of entrepreneurs by turning their ideas into fully functional and achievable projects.
“The most significant advantage of this model is cost control and decision-making efficiency,” confirmed Li Xiaolei, an analyst at the Guangdong Provincial Reality Research Center.
The top positions in the Chinese App Store, long the exclusive domain of tech giants with significant investment, are now being conquered by a new generation of software: simple, niche apps created by individual developers and small teams, often in a matter of hours.
A striking example is "Little Cat Fill Light," an app that recently topped the paid app charts in the country's App Store. Its creator, Chen Yunfei, a graduate of Peking University's Faculty of Economics with some programming experience, noticed a particular demand among female social media users for selfies in pure color, without additional lighting.
Using AI-powered programming tools, Chen Yunfei completed the first version of the app in just about an hour. According to him, a few years ago, this would have required an entire team and months of effort.
According to Liu Yiming, an associate professor at the School of Economics at Shandong University, this new form of entrepreneurship lowers barriers to entry for young people with digital savvy and keen market instincts, and could become an important complement to traditional employment within the platform economy.
It is worth noting that with the development of KOL, this concept is no longer limited to individual independent entrepreneurship scenarios, and many large enterprises have also begun to implement it within their companies.
"KOLs transform lone creators into 'super-individuals' capable of operating at scale," said Shen Yang, a professor at Tsinghua University in Beijing. He predicts that this model will become an essential component of the digital economy within the next five years.
Recently, to accommodate the growth of the KOL, Shenzhen's Huaqiangbei, one of the world's largest and busiest electronics markets, with a vast number of stores selling all types of electronics, established an innovation community to provide AI entrepreneurs, including KOL, with full-cycle support, from creative incubation to market transformation, while connecting individual innovators to the value chain.
Entrepreneur Sun Yingdong from Shenzhen, Guangdong Province (South China), combines his flexible creativity with production discipline. After creating a prototype of a smart massager, he used crowdfunding to finance mold making and standardized production, resulting in annual sales exceeding 10,000 units.
According to Guo Dongjin, a manager at an AI technology company in Shandong Province, East China, new technologies such as AI are also opening up more opportunities for the transformation of traditional manufacturing companies.
His company's predecessor was a traditional manufacturer of diesel generators. After joining the company as a new employee, he set out to create a smart robotic transporter. During the software development phase, artificial intelligence enabled the team to reduce costs by 50%, helping the product quickly enter the market and gain recognition.
Recently, many places across the country have implemented special support measures and created KOL communities to reduce the burden on startups in terms of workspace, capital subsidies, and connections with resource providers, as well as to address problems at the initial stage of their operations.
In August 2025, a "super-individual" project was launched in the Lingang New Area of the Shanghai Pilot Free Trade Zone. It included the creation of a community called "Lingze Mofang," offering free offices and housing. In just five months, it attracted over 150 small entrepreneurial teams (SETs).
Chen Zishun, founder of Shanghai Humi Technology Co., Ltd., participated in cross-border livestreams and successfully sold blankets in the Japanese market within four months of joining the community. "In the fourth quarter of 2025, the company's sales exceeded 5 million yuan," he said.
Also last September, the Honghub project, which specializes in incubating COLs, was launched in Hangzhou, Zhejiang Province, a major tech hub in eastern China. In less than six months, it received over 800 applications and attracted 30 "super-individuals."
In January of this year, a KOL community called "Dagongfang" (Dagongfang AI hardware OPC hub), specializing in artificial intelligence hardware, was established in Shenzhen's Bao'an district. Within a week, hundreds of inquiries were received from entrepreneurs in Zhongshan and Dongguan in Guangdong Province, as well as in Hong Kong, Macao, Beijing, and other parts of the country, and many signed residency contracts.
In Beijing's Zhongguancun Science and Technology District, one of the country's software development and production bases, Su Kui, a 1980s-born entrepreneur who graduated from Peking University and has extensive experience working for large companies, developed an online content creation tool called "AI animation." Less than a year after its launch, it had registered over 6,000 users from all over the world. Thanks to its differentiated AI toolkit, this development has gained a clear competitive advantage over similar products from the US and Japan and has now entered the commercialization phase.
According to Wei Qing, Chief Technology Officer of Microsoft China, once artificial intelligence has become as popular as electric lights and telephones, using it to start businesses and solve practical problems in production and life has become commonplace. -0-
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