December 19, 2025 A Human Touch: How Bloggers Help Businesses Grow

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Alina Zinnatullina, founder and CEO of Insight People (part of Gazprom-Media Holding), discussed the nuances to consider when working with bloggers and the secret to successful influencer campaigns.

— Trust and personal relevance. For subscribers, a blogger is a familiar face. They listen to them in the morning while making coffee. They motivate people to exercise, pursue a career, and travel. Ultimately, a message from such a person sounds more persuasive than one from a company.

— Precise targeting and context. Bloggers' audiences are specific lifestyle communities: healthy lifestyle enthusiasts, young parents, entrepreneurs, fashion enthusiasts, cooks, and tech geeks. Advertising in this context is perceived quite naturally.

— Flexibility of formats and speed of testing. The blogger content format allows for quick response to trends and provides feedback. This allows businesses to launch and test advertising hypotheses, change, and optimize development strategies.

"You don't necessarily need to involve bloggers with millions of followers in your campaign to achieve results. Insight People had a case where we engaged 40 bloggers with audiences of up to 100,000 subscribers to achieve the campaign's goals. Each of them created a short video review showing the product in everyday life, with a promo code for purchase. As a result, we achieved high reach and click-through rates."

Alina Zinntaullina, Founder and CEO of Insight People

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Congratulations to Elizaveta Magdina on successfully defending her PhD dissertation.

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Source: Saint Petersburg State University of Architecture and Civil Engineering –

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Congratulations to Elizaveta Rostislavovna Magdina, assistant professor at the Department of Forensic Science at St. Petersburg State University of Architecture and Civil Engineering, on successfully defending her dissertation for the degree of Candidate of Technical Sciences.

Scientific supervisor: Viktor Nikolaevich Dobromirov, Doctor of Technical Sciences, Professor, Professor of the Department of Ground Transport and Technological Machines at St. Petersburg State University of Architecture and Civil Engineering.

The topic of the dissertation is “Method for assessing the fordability of wheeled transport and technological vehicles”, scientific specialty 2.5.11. Ground transport and technological vehicles and complexes.

The defense took place on December 18, 2025, in the dissertation council 24.2.380.05, created on the basis of our university.

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Rosneft expands energy supply to the Uvat project

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Source: Rosneft – An important disclaimer is at the bottom of this article.

RN-Uvatneftegaz (part of Rosneft's oil and gas production complex) has launched the modern 110 kV Yarus substation. This is a key infrastructure facility for the Yuzhno-Venikhyartskoye field, ensuring reliable and high-quality power supply to a group of new wells, thereby increasing hydrocarbon production and preparing the infrastructure for the development of promising areas.

The new substation will meet the field's growing energy consumption due to well drilling and the commissioning of high-tech raw material processing facilities. Previously, the facilities were supplied with power from remote sources.

The 110 kV "Yarus" substation, with a capacity of 25 MVA, consists of two modules mounted on mobile platforms. The facility is equipped with modern domestically produced power and switching equipment. High-tech microprocessor relay protection and a telemetry system ensure full integration into the existing operational information system. This allows for remote real-time monitoring of all key parameters, prompt response to network changes, and control of operating modes from the company's central control center, minimizing on-site personnel presence.

The equipment and design enable operation at temperatures down to -55°C. The substation's design utilized solutions that minimize the impact on the Uvatsky District ecosystem. Eco-friendly materials were used, an oil collection system is included, and the access roads are laid without damaging vegetation.

The creation of energy infrastructure to support the drilling of new wells in the Uvat project's license areas continues. Today, the company operates over 540 substations of various voltage classes, 90 distribution units, and power lines of various voltage classes, with a total length of over 3,200 kilometers.

Reference:

RN-Uvatneftegaz, a subsidiary of Rosneft Oil Company, conducts exploration and development of fields located in the Uvatsky District of the Tyumen Region and the Khanty-Mansi Autonomous Okrug – Yugra.

The company's cumulative oil production exceeds 150 million tons since the start of operation of the Uvat project fields in 2007.

Department of Information and Advertising of PJSC NK Rosneft December 19, 2025

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Polytechnic students received state awards in the field of education

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Source: Peter the Great St. Petersburg Polytechnic University –

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A ceremony presenting state awards to residents of St. Petersburg for their significant contributions to the development of St. Petersburg was held at Smolny. Governor Alexander Beglov presented the awards to faculty members from three SPbPU institutes.

By order of the President of the Russian Federation, the honorary title of "Honored Worker of Higher Education of the Russian Federation" was awarded to Irina Krasyuk, Doctor of Economics and Professor at the Higher School of Advanced Digital Technologies and the Advanced Engineering School "Digital Engineering," for her personal achievements in the education and training of scientific and pedagogical personnel.

Receiving this state award is not only a great honor for me, but also a great responsibility, motivating me to continue growing and achieving new goals. I express special gratitude to the university's leadership for creating the conditions for achieving high results, as well as to my colleagues for their constructive interaction and support. I promise to "think ahead" and continue to work for the benefit of Peter the Great St. Petersburg Polytechnic University, our beautiful city, and our great country," Irina Anatolyevna said after the award ceremony.

For their outstanding achievements and successes in promoting the development of scientific potential and professional education, the honorary title of "Honored Worker of Higher Education in St. Petersburg" was awarded to Olga Kalinina, Doctor of Economics, Professor, and Director of the Higher School of Industrial Management at the Institute of Economics and Technology (IET), and Nadezhda Krasnova, Doctor of Physics and Mathematics, Associate Professor at the Higher School of Engineering Physics at the Institute of Economics and Technology.

"I truly appreciate the trust placed in me. Polytechnic University is more than just a place of work for me, but a kind of 'second home' and a source of inspiration. I will continue to work and live for the development and prosperity of my beloved university," Olga Vladimirovna shared her impressions.

"I am sincerely grateful to the university and its administration for such a high recognition of my work. This recognition is not only a great honor for me, but also a significant incentive for further professional development and improvement within the walls of our university," Nadezhda Konstantinovna emphasized.

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Students were taught how to protect themselves online.

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Source: Saint Petersburg State University of Architecture and Civil Engineering –

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On December 18, participants of the student social and legal project "InfoShield" held a meeting titled "How to Protect Yourself Online" at the "Growth Point" space of St. Petersburg State University of Architecture and Civil Engineering (SPbGASU). The meeting focused on cyberbullying, a serious problem in the modern digital environment.

The meeting was opened by Daria Meleshina, the head of the InfoShield project and a student majoring in Law, who described the project's goals and the format of the event. Oksana Karnaukhova, Deputy Dean for Educational Work at the Faculty of Forensic Expertise and Law in Construction and Transport, Associate Professor, and PhD in Law, then delivered a lecture titled "Cyberbullying: Nature, Consequences, and Responsibility."

The speaker explained in detail what cyberbullying is, its various forms, and why online bullying is particularly dangerous. She noted that, unlike offline conflicts, cyberbullying is systemic, can occur around the clock, and the dissemination of offensive material online occurs instantly and often anonymously.

The expert focused on the legal aspects of the issue, explaining to students administrative and criminal liability for insults, slander, threats, violation of privacy, and the illegal use of a citizen's image. Oksana Karnaukhova emphasized that even "jokes," reposts, and likes can have legal consequences, and the victim's perception of the situation plays a key role in determining the classification of the offense.

The practical part of the event included a mock trial. Participants received a case description and were assigned the roles of prosecutor, defense attorney, expert, and defendant. In this mock trial format, the students analyzed evidence, constructed arguments, and gained firsthand insight into how the judicial system operates and the complexities of protecting digital rights.

In addition, all attendees were able to take an interactive digital literacy test using a Telegram bot, which allowed them to reinforce their acquired knowledge.

The SPbGASU student project "InfoShield" is being implemented with the support of the Rosmolodezh Grants program. Its goal is to improve students' digital and legal literacy and foster responsible and informed behavior in the digital environment.

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The first China-Europe train of the year, carrying Chinese-made auto parts, departed from Heilongjiang Province.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Harbin, December 19 (Xinhua) — A 55-container train carrying auto parts departed Harbin, Heilongjiang Province, northeast China, on Thursday. It is expected to travel to Europe via the Manzhouli Port on the China-Russia border. This is the first China-Europe train carrying Chinese-made auto parts to depart from Heilongjiang this year, according to the Harbin branch of China Railways (CR).

The company expects two more trains carrying Chinese auto components to depart on China-Europe rail routes this month. KZhD explained this increase in frequency by the growing demand for automobiles and components, as well as for Chinese-made mechanical engineering products, as the Belt and Road Initiative advances.

Compared to traditional transportation models, China-Europe trains reduce auto parts delivery time by at least two-thirds and shipping costs by 25 percent. Furthermore, this mode of transport eliminates the need for transshipment, preventing cargo damage.

The Harbin branch of China Railways expects to further improve the quality, efficiency, and safety of China-Europe trains through structural reform of rail service offerings, optimized train schedules, expanded product range, and improved cooperation with customs authorities. This will contribute to promoting the "Made in China" brand abroad, the company stated.

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More than 3,600 China-Europe freight trains passed through the Erenhot checkpoint in the first 11 months of 2025.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

BEIJING, Dec. 19 (Xinhua) — The number of China-Europe freight trains passing through Ereenhot Port in North China's Inner Mongolia Autonomous Region increased by 16.7 percent year-on-year to a record high of 3,621 from January to November 2025, according to a statement posted on the official website of the Ereenhot city government on Friday.

The Ereenhot Port is a key hub in the central corridor of international rail freight transport between China and Europe. Currently, 74 China-Europe rail routes pass through it, covering over 70 cities in more than 10 countries in Asia and Europe, as well as over 60 cities in 24 provincial-level administrative divisions in China.

At the same time, the range of goods transported by trains in this category is becoming increasingly diversified. Currently, it has grown to over 10,000 items, including vehicles powered by new energy sources, high-end mechanical equipment, and electronic products.

Since 2013, when China-Europe trains began running through the Ereenhot checkpoint, a total of more than 21,300 trains have passed through it. -0-

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A new milestone in the development of the Hainan Free Trade Zone will boost an open global economy.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Haikou, December 19 (Xinhua) — The world's largest free trade port, Hainan Free Trade Port (HFTP), launched independent customs operations throughout the island on Thursday. This marks a significant step in China's significant opening-up to the outside world.

This milestone in the development of this flagship project will provide a powerful and sustainable impetus to the high-quality development of both the tropical province of Hainan itself and the country as a whole, as well as to regional and global economic integration. It is also expected to provide a significant boost to free trade, which has been impacted in recent years by growing protectionism and unilateralism.

The establishment of the Hainan Free Trade Zone represents the highest level of openness in the modern world. Thanks to its abundant natural resources and the advantages of relying on China's gigantic market, the Hainan Free Trade Zone covers the entire island of Hainan, covering an area of 33,900 square kilometers. Currently, the Free Trade Zone comprises eight first-line ports (with direct access to foreign markets) and 10 second-line ports (with connections to the domestic market).

China aims to transform the Hainan Free Trade Zone into a key strategic hub that will lead the country toward opening up in the new era. As a pilot zone for comprehensively deepening reform and opening up, Hainan will contribute to the country's strategic efforts to build new, higher-level open economic systems.

The Hainan Free Trade Zone has entered a new phase of development. It has initially established a system of policies and institutions promoting the liberalization and facilitation of trade and investment. The Free Trade Zone is characterized by the gradual implementation of a zero-tariff regime, low tax rates, and a simplified tax structure, which will ultimately create an internationally competitive tax system. Since December 18, the share of products subject to zero customs duties in the Free Trade Zone on Hainan Island has sharply increased from 21 percent to 74 percent, and the number of items on the duty-free list has expanded from approximately 1,900 to over 6,600.

The independent customs regime will fully realize the role of this PST as a magnet for global investment and talent, as well as a new engine for high-quality development.

The dynamic development of the FTA on Hainan Island is evident from several indicators. Since 2020, over 9,600 foreign-invested enterprises from over 170 countries and regions have been established in Hainan Province. Hainan has opened a total of 75 container liner routes, including 36 routes for foreign trade. The number of tourists is rapidly growing as Hainan strives to become a hub for international tourism and consumption.

Focusing on tourism, modern services, and high-tech industries, the Hainan Free Trade Zone will strengthen coordinated development with the Guangdong-Hong Kong-Macao Greater Bay Area. With close trade ties, the Hainan Free Trade Zone and the Hong Kong Special Administrative Region enjoy a high degree of industrial complementarity and ample scope for cooperation. Hainan can learn from the management practices of global leaders in the Free Trade Zone, such as Hong Kong.

Hainan is a key node along the Belt and Road, linking domestic and international markets. Situated at a key crossroads connecting the Pacific and Indian Oceans, the Hainan Free Trade Zone will increasingly play a significant role in the global economic landscape.

With its unique geographical location, the Hainan Free Trade Area is expected to play an important role in unlocking the potential for cooperation under free trade agreements such as the Protocol on Upgrading the China-ASEAN Free Trade Area to Version 3.0 and the Regional Comprehensive Economic Partnership (RCEP).

As a committed advocate of free trade and economic globalization, China will continue to leverage the momentum of openness to advance reform and development, promote compliance with high-standard international economic and trade regulations, and expand market access. The introduction of an independent customs regime in the Hainan Free Trade Zone demonstrates China's unwavering determination and confidence in expanding high-level openness.

The Hainan Free Trade Zone (FNT) with Chinese characteristics has begun to take shape and will continue to gain momentum. As a long-term project, the FNT still has a long way to go. Reforms must be advanced consistently.

According to plans, the institutional system and operational regime of this free trade port will become more mature by 2035. Hainan Island will become a globally influential and high-level free trade port by mid-century.

As China's new leader in opening up, the Hainan Free Trade Zone will be at the forefront of exploring further institutional opening up, sharing development opportunities with investors, and providing new certainty and resilience to the global economy through open, win-win cooperation. -0-

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A. Lukashenko emphasized the importance of China's contribution to the development of the Belarusian economy.

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Minsk, December 19 (Xinhua) — China is making a significant contribution to the development of the Belarusian economy. This was stated by Belarusian President Alexander Lukashenko in his address to the Belarusian people and parliament on Thursday during the second session of the Seventh All-Belarusian People's Assembly. The event is taking place from December 18 to 19.

"Thank you, President of China Xi Jinping. China is a great help to our economy," Lukashenko noted, adding that without China's assistance, Belarus would be in dire straits, and its citizens would feel like they were under sanctions.

"The People's Republic of China is Belarus's second-largest trading partner after Russia and today the absolute leader globally. I told the Americans a long time ago: you're exactly 25 years too late, and you can't stop China today. You can't. You can only reach an agreement with China," he said.

A. Lukashenko emphasized the consistency of China's policy. "China is in no hurry, working calmly, but moving toward its goals. It is an ancient civilization, and it should be treated as such," the head of state noted. He also noted that Belarus and China enjoy excellent strategic relations.

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Brown University mass shooting suspect found dead

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Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

San Francisco, December 19 (Xinhua) — The suspect in last week's mass shooting at Brown University has been found dead from a self-inflicted gunshot wound, Fox News reported Thursday.

Citing two law enforcement sources, CBS News reported on Thursday that an arrest warrant had been issued for the suspect in the December 13 shooting at Brown University in Providence, Rhode Island. The incident left two students dead and nine others injured.

Law enforcement officials are investigating a possible connection between the Brown University shooting and the murder of MIT nuclear physics professor Nuno Loureiro, sources said.

The 47-year-old scientist died in hospital on Tuesday from gunshot wounds he received Monday at his home in Brookline, Massachusetts. –0–

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