Category: 27-7

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Gazprom-Media Holding is summing up the results of its comprehensive corporate social responsibility program, "PRO," for 2025. The program, based on sustainable development principles, has demonstrated significant results and enabled the Holding to improve its position in social responsibility rankings.

Based on the 2025 results, Gazprom-Media Holding was ranked among Russian business leaders in social responsibility in Category A (Best Practice) in the national study "Leaders in Corporate Philanthropy." This reflects the systematic approach and effectiveness of our social programs and confirms the Gazprom-Media Holding team's contribution to achieving national goals and implementing national project objectives.

In 2025, Gazprom-Media Holding continued the consistent implementation of its PRO corporate responsibility program. Built around five key areas—PRO Assistance, PRO Participation, PRO Creation, PRO Support, and PRO Care—the program focuses on maximizing the Holding's media resources to address critical social issues. Priorities include the production of socially significant content, information support for NGOs and charitable foundations, targeted assistance to SVO participants and their families, and care for the elderly. Work in each area was conducted systematically, with the involvement of the expert community and partners, significantly enhancing the practical benefits of these initiatives.

In 2025, as part of the "PRO_Care" program, special film screenings were organized to support SVO participants. These screenings were attended by over 10,000 people, including SVO participants, their families and children, representatives of law enforcement agencies, the Burdenko Main Military Clinical Hospital, and representatives of the Yunarmiya movement. The Holding introduced over 3,000 children of SVO participants, as well as young people from the All-Russian Yunarmiya movement, to the media industry and organized tours of the Holding's companies. Volunteers from the Holding helped over 50 elderly people by participating in a charity delivery of hot meals in collaboration with the "Dari Edu" foundation.

The Oktyabr Cinema hosted the premiere of the feature documentary "In the Name of Peace on Earth" by director Mikhail Matrosov, as well as special screenings of "Catherine the Great," "Not on the Lists," and the war drama "August." Gathered in the cinema's main auditorium were members of the Special Military Forces, representatives of law enforcement agencies, doctors from military hospitals, members of the Young Army, students from military academies, conscripts, and schoolchildren.

Gazprom-Media Holding places special emphasis on supporting military personnel and their families, as well as the younger generation, leveraging its extensive media reach and implementing projects of significant social significance. The holding and its companies regularly host patriotic events as part of the PRO_Care project, including charity events, special film screenings, and meetings between young people, SVO members, and volunteers.

Gazprom-Media Holding congratulated veterans and participants of the Soviet Military District on the 80th anniversary of Victory in the Great Patriotic War. Congratulations to veterans of the Great Patriotic War were held jointly with the Center for Patriotic Education and the Moscow Young Army members as part of the "Parade at the Veteran's Home" ceremony, held at the residences of Great Patriotic War veterans. Representatives of the Holding and the Young Army members congratulated Pyotr Fyodorovich Ivankov, Igor Nikolaevich Antipenko, and Semyon Yakovlevich Lyulko.

A congratulatory ceremony for the Special Military Operations (SVO) participants took place at the Moscow Military Enlistment Office, attended by its leadership. Representatives of the Holding also congratulated the veterans of the special military operation on the 80th anniversary of Victory in the Great Patriotic War and presented them with commemorative gifts. The event was held jointly with the Leningrad Frontier Foundation and was attended by the Military Commissioner of the Leningrad Region and representatives of the regional government and Legislative Assembly. The meeting was attended by servicemen who distinguished themselves during combat missions and were awarded the highest state awards. They are currently serving at the Leningrad Region Military Enlistment Office.

Gazprom-Media Holding and the Fatherland Defenders Foundation have signed an agreement on joint work in promoting civic responsibility and patriotism. The document was signed by Gazprom-Media Holding CEO Alexander Zharov and the Foundation's Chairperson, Anna Tsivileva. The agreement provides for the parties to pool their efforts to implement educational, informational, and social projects aimed at strengthening traditional values, preserving historical memory, and fostering patriotic awareness among young people. The agreement was signed on the sidelines of the St. Petersburg International Economic Forum.

Gazprom-Media Holding employees supported the participants of the Air Defense Forces by participating in a blood donation drive. Eighty people participated in the drive for military personnel undergoing treatment at the A.A. Vishnevsky National Research Center for High Medical Technologies. This pilot blood donation drive marked the beginning of a series of similar events across the Holding's assets. The drive is part of the Holding's social responsibility program, "PRO_Care," which unites charitable initiatives to support the families of Air Defense Forces participants and assist the elderly. The RUTUBE team systematically supports the development of media and the blogosphere in new regions, including by providing information on moderation and promotion on the platform. For example, the RUTUBE national video hosting team in Luhansk presented the "Poetry of Victory" project, created jointly with soldiers of the 98th Guards Airborne Division, and signed a memorandum of cooperation with the Ministry of Youth Policy of the LPR. The poems were read by the authors—SVO members from the 98th Airborne Division, as well as war correspondents and bloggers Maryana Naumova, Marina Onishchenko, and others. "Poetry of Victory" is a series of videos in which SVO members and bloggers read poems written by service members on the front lines. The first series of videos was prepared based on a collection of poems by service members of the 98th Airborne Division.

In March, a memorandum of cooperation was signed in Moscow between the Russian Military Historical Society, RUTUBE, and the Nikolai Danilevsky Film Studio. The document constitutes an agreement on informational, expert, and organizational cooperation in various fields.

The first studio in a historical setting opened in Melitopol, Zaporizhzhia Oblast, at the end of June. Since then, the audience for podcasts, interviews, and talk shows created by the studio's guests has exceeded 500,000. A second studio opened in Mariupol in September. It is free of charge. Here, anyone—professionals and aspiring professionals—has the opportunity to create their own content in any format, from podcasts to short shows, using modern equipment. The studio will also serve as a venue for courses and master classes on the fundamentals of journalism.

RUTUBE helps SVO participants create media projects. For example, at the Meganom Academy of Creative Industries, as part of the "

During a trip to historical regions, the national video hosting service RUTUBE held a training seminar on creating video content in combat situations. Participants included war correspondents, active-duty service members of the 98th Guards Airborne Division, and specialists responsible for covering the division's operations and military operations in the Northern Military District. The video hosting service plans to hold such seminars on a regular basis.

RUTUBE also co-organized and acted as information partner for the All-Russian Scientific and Practical Conference "Military Journalism in a Multipolar World." Held at Luhansk State Pedagogical University, it brought together over 150 participants—students and military journalists.

The PRO_Care program won the "Best Social Project in Russia" award in the "Caring. Support and Assistance" category and was also included in a collection of best practices in corporate volunteering. The initiative aims to support participants in special military operations and their families, residents of new regions of Russia, and senior citizens. The National Council for Corporate Volunteering and the Dobro.rf Ecosystem presented the collection of best practices on the sidelines of the St. Petersburg International Economic Forum (SPIEF). The publication features case studies of companies that are developing volunteerism and setting the bar for social responsibility in business. The collection is designed to help companies build on proven practices and share experiences. The projects included in the collection were recognized as the best by the jury of the all-Russian "Champions of Good Deeds" competition and the international award.

As part of the "PRO_Support" program, experts from the Naked Heart Foundation held an educational seminar on autism for all of its sponsored charitable foundations and for Gazprom-Media Holding employees.

The Special Childhood Center for Curative Pedagogics invited representatives of the Holding and its affiliated foundations to speak and participate in its annual scientific and practical conference, "The Value of Everyone." The event also featured affiliated foundations: the Krug Creative Association, Naked Hearts, and Lifestyle, which shared their experiences supporting inclusive environments.

Gazprom-Media Holding provided information support to the 5th All-Russian Scientific and Practical Conference with International Participation, "The Value of Everyone: Overcoming Exclusion." The Naked Heart Foundation and the Special Childhood Center for Curative Pedagogics received information support through Gazprom-Media Holding's resources.

Over 200 beneficiaries of the Naked Heart Foundation and the Special Childhood Center for Curative Pedagogics were invited to the RUTUBE New Year's party, "New Year at Hogwarts," held at the Moskva Concert Hall in Dream Island Park. The RUTUBE video service, in collaboration with the Imperial Orchestra, offered a unique experience for fans of the Harry Potter universe and admirers of the music of legendary Hollywood composer John Williams, whose melodies feature in the famous film adaptations.

As part of the PRO_Assistance program, designed to promote little-known foundations in the information space, the sponsored charitable foundations demonstrated high media activity, with many mentions received as a result of publications by the Holding and its assets. By the end of the year, thanks to the PRO_Assistance program, the total amount of donations doubled, new sponsors appeared, who are also involved in the foundation's events; the number of sponsors increased by 10-20%, the foundation budget – by 20-40%, the number of volunteers – by 30-50%, the number of wards – by 10-20%, the number of freelancers – by 3-4 times; the number of charitable volunteer initiatives increased by 10-20%; there was an increase in the number of subscribers on social networks by 10-20%, an increase in the number of publications – by 10-20%. The wards of the sponsored charitable foundations were invited to special charity screenings of films, plays, and New Year's shows.

In 2025, as part of its PRO_Assistance program, Gazprom-Media Holding, for the third year in a row, co-organized the 9th inclusive multi-genre arts competition "Special Talents – 2025" and the final gala concert and awards ceremony for the competition's winners. This year, the competition received 4,167 applications from Russia and the Republic of Belarus. A separate competition, "Special Teacher – 2025," brought together 116 specialists from both countries. Eleven winners of the creative competition and 13 teachers from Irkutsk, Nizhny Novgorod, Sevastopol, Mozyr, Vasilevichi, and other cities participated in the gala concert. The competition combined vocals, choreography, instrumental performance, spoken word, acting, sign singing, original genre, as well as fine and applied arts, photography, and video art. The participants' performances were evaluated by a jury consisting of 59 artists, educators, and experts in the field of inclusive creativity.

The winners of the 9th inclusive multi-genre arts competition "Special Talents – 2025" and the "Special Teacher – 2025" took a tour of GPM KIT. A GPM KIT representative told the children about Gazprom-Media Holding and the creation of socially significant content that helps viewers formulate and develop universal human values. The children also learned about the work of camera operators and scriptwriters, learned the history of the unique design of the space, and were able to peek behind the scenes of the media industry.

The "Special Talents 2025" competition was part of the All-Russian Week "Open for All," organized by the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation. The week, which ran from November 24 to 30, featured events in support of a society of equal opportunities. Over 100 of the foundation's beneficiaries experienced the magic of a New Year's tree at a RUTUBE Christmas tree. Beneficiaries of charitable foundations attended the "New Year at Hogwarts" program. The symphonic show combined live performances of melodies from the Harry Potter films with high-tech staging, sets, and special effects.

Within the framework of the PRO_Creation direction, more than 20 social projects have been created (the flash mob “The Country Sings Katyusha!” from Avtoradio, dedicated to the 80th anniversary of Victory in the Great Patriotic War; the Insight People projects: “Mentoring”, a charity music quiz, a beauty bachelorette party for girls with alopecia, guardianship of a Malayan bear, a charity concert in support of the Vernost shelter, etc.; the launch of a social initiative by the TNT channel to support a tourist village in the Tonkinsky District of the Nizhny Novgorod Region; the TNT campaign “Mail of Generations”; a free tour from the TNT channel of the Sverdlovsk Film Studio – “Showing Sverdlovsk. Ural Cinema about the Great Victory”; the improvement of the observation deck on Lake Baikal by the TV-3 channel, etc.), more than 15 new seasons of social projects (“You are super!”, “You Super! 60", "Wait for Me", "DNA", "Beyond the Edge", "My Universities. The Future is in the Present", "Santa Claus's Journey", "New Year's Miracles" on TV-3; Match TV opening of a new sports ground for Vladivostok residents; the travel channel "Tochka.rf" (produced by Red Media) broadcast of professional camera traps for national parks; the "Open Meditation Relax FM" project, etc.).

This season, 50 talented children aged 7 to 18 from more than 20 regions of Russia, including the newly established Luhansk and Donetsk People's Republics, as well as Abkhazia, Belarus, and Georgia, participated in the "You Are Super!" vocal competition for children without parental care. Twelve children became finalists in the ninth season. Over the past nine years, the "You Are Super!" project has become a family for over 600 children from 18 countries and all regions of Russia. Thanks to the project, eight children have found families and 16 have received apartments, more than 20 children have entered music institutes and colleges, and more than 20 singles have been released. The "You Are Super!" Charitable Foundation operates under the auspices of the project, providing scholarships to all semifinalists and finalists until they reach adulthood. "You Are Super!" — laureate and winner of various television competitions, including TEFI and TEFI Kids, the project has a total of 27 awards.

In 2025, "Santa Claus's Journey with NTV" will be held for the tenth time. As part of this charity event, the main winter wizard, together with the channel's team, will fulfill the most cherished and sincere dreams and wishes of children from orphanages, boarding schools, and other social institutions, bring joy and longed-for gifts to low-income and large families, help children in need of expensive medical care, and strive to make even seemingly impossible wishes come true. This year, the All-Russian Santa Claus from Veliky Ustyug and his assistants will fulfill the most cherished dreams of children from 20 regions of Russia, including the newly established Luhansk and Donetsk People's Republics. During the Journey, Father Frost from Veliky Ustyug and the NTV team traveled more than 50,000 kilometers—from Vladivostok to Kaliningrad—visiting nearly 1,000 children's social institutions and large and low-income families, and delivering more than 750 tons of gifts and sweet surprises.

The international vocal competition "You're Super!" for children without parental care and the charity event "Santa Claus's Journey with NTV" were awarded the "Best Social Projects of Russia 2025" prize in the "Support for Socially Vulnerable Populations" category. The legendary program "Wait for Me" has been broadcast on NTV since 2017. Since its inception, more than 228,000 people have been found. In 2025, between January 1 and December 10, 2,153 people were found.

The socially charged talk show "Beyond the Edge" has been airing on NTV since September 13, 2021. Over six hundred episodes have aired since then, including 147 in 2025. Each episode is more than just a number on the schedule, but a unique human destiny, a heart-wrenching story. In the "Beyond the Edge" studio, the show's protagonists share their pain, express surprise and admiration. People share the pain of loss with us and plead for help in achieving justice. The show's lawyers and psychologists always offer a helping hand to those facing lawlessness. Thousands of them also receive all the necessary medical care free of charge: they undergo examinations and expensive treatment, and the country's best surgeons have already performed 37 complex operations.

The socially charged talk show "DNA" has been airing on NTV since 2018, and in 2023 it celebrated its first anniversary—five years on air. This year, more than 150 episodes aired, and over 1,200 episodes in eight years. The program's protagonists are ordinary families for whom DNA testing is the only way to end bitter family disputes and reunite with loved ones they never knew existed. "DNA" gives children raised in orphanages or foster homes the opportunity to discover their biological parents, look them in the eye, and ask the ultimate question: "Why was I abandoned?" Mothers can establish paternity and hold those who persistently default on child support to account. And people who officially don't exist can prove they exist. Over the course of the program's existence, more than four thousand genetic tests have been conducted. Thanks to this, over a thousand families from 22 countries were finally reunited. The program's team proved that 47 families had had their children swapped and rescued five people from slavery. Anyone in difficult life situations can become a hero of the program and receive a free, expensive DNA test, performed by qualified geneticists from the most respected laboratories. The DNA test results, announced live in the studio, become the decisive argument, capable of ending family strife.

TNT organized a series of large-scale events across Russia to commemorate the 80th anniversary of the Great Victory. All initiatives were part of the Holding's "PRO_Creation" program, which focuses on creating socially significant projects and providing assistance to their participants. One of the most memorable events was the "Generations' Mail" campaign, held in Vladivostok with the support of the local administration. City veterans received hundreds of touching letters from young people—schoolchildren, students, and volunteers. Over the course of two weeks, young people wrote sincere words of gratitude and admiration for the heroic deeds of the Great Patriotic War heroes. The campaign culminated in warm gatherings. In Kazan, volunteers planted young apple trees in Victory Park. The new trees will serve not only as a symbol of renewal but also as a reminder of the price of Victory. Residents of Yekaterinburg were treated to a free tour of the Sverdlovsk Film Studio, entitled "Sverdlovsk Showing. Ural Cinema about the Great Victory." Participants learned about the contribution of Ural filmmakers to the creation of films about the war and post-war eras, viewed archival footage, and learned about filmmaking technologies of the past. The tour allowed guests to gain a closer understanding of the history of cinema and its important role in preserving the memory of the Great Victory.

Match TV opened a new sports facility for Vladivostok residents. The new space provides modern conditions for sports and active recreation. Similar facilities opened last year in Orel and Cheboksary, and this year, one opened in Vladivostok during the Eastern Economic Forum.

The travel channel "Tochka.rf" (produced by Red Media) is taking an important step toward preserving our country's natural environment by donating 50 professional camera traps to Land of the Leopard National Park. The donation is part of an annual environmental project implemented as part of Gazprom-Media Holding's CSR program, "PRO_Creation."

TNT and K.B.A. Studios announced the launch of a social initiative to support a tourist village in the Tonkinsky District of the Nizhny Novgorod Region. As part of the promotional campaign for the feature film "Prostokvashino," the channel will donate a portion of its box office revenue—the first 5 million rubles—to the improvement of the themed site. The Prostokvashino village has long been a local tourist attraction and cultural focal point for the region. The investment will modernize the infrastructure, create new areas for family recreation, and prepare it for press tours, themed meetings, and special events featuring the film.

The all-Russian flash mob "The Country Sings Katyusha!" by Avtoradio, dedicated to the 80th anniversary of Victory in the Great Patriotic War, was recognized as the best social project in the "Media Projects Supporting Social Initiatives" category. The "Relax FM Open Meditation" project won in the "Socially Responsible Media" category. The "Friday!" TV channel's "Big Girls" and "Young Knives. New Blood" projects won the "Socially Responsible Media" and "Support for Gifted Children and Youth" categories, respectively. As part of the "PRO_Participation" subprogram, in 2025, the Holding produced over 50 hours of television social content and provided informational support to more than 100 social projects and events, including the international "Garden of Memory" campaign, the international "WEARE TOGETHER" award, charity fairs, auctions, and more.

For many years, NTV's news service has devoted special attention to the topic of charity. The news program "Segodnya" regularly airs stories about people in need, accompanied by a short code or charity account. In 2025, from January 1 to December 14, NTV aired 57 charity stories, raising over 120 million rubles.

Match TV commentators met at the Dobry Dom with children with cancer undergoing treatment at specialized centers in the capital. The event was organized by Gazprom-Media Holding in partnership with Match TV. The meeting at the free social hostel was part of the Holding's corporate social responsibility program, PRO_Uchastie (Participation), which includes support for social projects and events. The children tested their knowledge of the world of sports in a quiz, and the commentators discussed the specifics of working in television. At the end of the meeting, the foundation's beneficiaries tried their hand at sports commentating.

KUKHNYA.RF (produced by Red Media) also hosted a culinary event at the Dobry Dom (Good House) charity foundation for children and their families. Chefs from KUKHNYA.RF held a master class for the residents of the Dobry Dom foundation, a free hotel for children with cancer and their families coming to Moscow for treatment. The event was part of Gazprom-Media Holding's corporate social responsibility program, PRO_Participation. The children enthusiastically prepared pasta Alfredo, chocolate fondant, and lemonade, and were particularly impressed by the nitrogen-based ice cream. The master class was a true celebration—an opportunity to feel joyful, engaged, and free.

Representatives of Gazprom-Media Holding became mentors for the first time in the "NPO.Transformation" educational program. The program is designed for non-profit organizations seeking to take social issues to the next level. Gazprom-Media Holding experts conducted a series of master classes and consultations for 47 NPOs, divided into 11 groups. The sessions helped participants gain a deeper understanding of modern communications tools and promotion technologies. They also shared their experience in developing comprehensive strategies, including building an organization's brand, establishing dialogue with target audiences, and effectively using digital platforms. Participants received specific recommendations for promoting their initiatives, enabling them to expand their reach and increase their social impact. Gazprom-Media Holding places special emphasis on supporting inclusive projects and social initiatives, implementing its own large-scale corporate social responsibility program, "PRO." For example, in August, an art school for cultural and educational projects, "That Which Influences," was held in Crimea. More than 100 media specialists, students, and social project managers from over 50 regions participated. The teams' work resulted in 18 communications projects, the 11 best of which will receive support from the Holding, the Tavrida Art Cluster, and the art school's partners.

One of the PRO program's activities is the work of the corporate volunteer center "Universe of Goodness." The center is part of the Holding's corporate social responsibility programs "PRO_Assistance," which supports sponsored foundations, and "PRO_Participation," where volunteers and their families participate in mutual aid initiatives. They assist the elderly, children with disabilities, volunteers in the secondary care system, and hospices. They also work on preserving natural ecosystems, cleaning coastal areas, recycling waste, and assisting with charity fairs. The Holding also collaborates with the National Council for Corporate Volunteering and the Mosvolonter resource center, participating in joint charity events.

In 2025, 55 volunteer events were held, increasing the number of corporate volunteers by 15%. Over the five years of the "Universe of Kindness" program, corporate volunteers participated in over 160 events, contributing 1,583 hours. Active volunteers were awarded letters of commendation from the CEO; at the end of the year, the title of "Volunteer of the Year" was awarded based on the number of volunteer hours and the level of active involvement in volunteer projects and events.

As part of our collaboration with the Mosvolonter State Budgetary Institution, we conducted more than 15 volunteer events in partnership with other companies. As part of our collaboration with the National Council for Corporate Volunteering, we participated in seven volunteer events with other NSCV member companies, allowing Gazprom-Media Holding's corporate volunteers to expand their range of activities and share expertise.

More than 50 lonely elderly people received hot food, which helped preserve the health and strength of the elderly. Participated in more than 10 environmental events, including: the “Garden of Memory” campaign for planting trees; landing in Patriot Park a large-scale geoglyph dedicated to the 80th anniversary of Victory in the Great Patriotic War; cleaning of coastal areas; customization of old clothes; waste sorting; subbotniks in Tsaritsino; eco-marathon; improvement of the territory of the Losiny Ostrov National Park; covering the Deer Trail with a special impregnation, protecting it from erosion; All-Russian Day of Cleanliness with improvement of the park area of ​​the Biryulevsky Arboretum; making bird feeders; decorating products from recycled materials; sorting of used plastic and office supplies in the “Assembly” center. Volunteers learned to work with environmentally friendly materials; took a tour of the eco-center. Участники познакомились с современными технологиями и узнали, как следовать принципам ответственного потребления. Акция состоялась при поддержке ресурсного центра «Мосволонтер», с которым «Газпром-Медиа Холдинг» сотрудничает с 2023 года. On Ecologist Day, June 5, a representative of Gazprom-Media Holding took part in the XVI International Forum “Ecology”, during which he made a report on the topic: “Environmental volunteering as a tool for achieving national development goals.” In his speech, the speaker emphasized the importance of involving company employees, their children and schoolchildren in volunteer activities to preserve the environment. Particular attention was paid to the contribution of volunteers to achieving national goals, such as preserving biodiversity, cleaning coastal areas from pollution, sending waste for recycling and improving the environmental culture of the population.

Volunteers provided assistance to 10 hospices and hospitals. Corporate volunteers helped with the socialization of stray dogs, visited animal shelters, walked dogs, knitted dozens of blankets that were donated to animal shelters, made insulated dog houses and beds, and bird feeders. Volunteers participated in a charity event organized by Gazprombank for premature babies and the "28 Loops" club.

Volunteers also assisted the charitable foundations they supported. For example, they helped the Krug Creative Association make and package ceramics and paint the foundation's inventory. They also assisted the National Foundation for Rehabilitation Development by holding art therapy workshops for the foundation's beneficiaries and by hosting a gala concert for the Special Talents competition.

Gazprom-Media Holding volunteers helped create a festive atmosphere in Moscow hospices by decorating windows with New Year's scenes. The hospitals were decorated with snow-covered forests, gnomes, fairytale castles, cheerful snowmen and Christmas trees, toys, and snowflakes, creating a festive and welcoming atmosphere for patients. For the fourth year in a row, Gazprom-Media Holding volunteers have been assisting Moscow hospices through the "PRO_Participation" program, which aims to provide support and attention to those who need it most.

Also, in anticipation of the New Year, Gazprom-Media Holding volunteers created creative photo zones and decorated workshop spaces at the charity winter fair, traditionally held by the Special Childhood Center for Curative Pedagogics. Collaboration with the Center is part of the Holding's "PRO_Support" program—a systematic effort by the company to develop corporate volunteering, social integration, and support for the most vulnerable segments of the population.

TV-3 has renovated the observation deck at Chersky Rock on Lake Baikal. The channel's team, together with volunteers, installed new comfortable benches in the recreation area in Listvyanka and painted the observation deck, after first clearing it of graffiti and removing old ribbons from almost all the nearby trees.

As part of the "New Year's Gifts from TV-3" campaign, TV-3 supported the Krasnodog animal shelter by providing it with essential supplies and creating positive media coverage in regional media. In anticipation of the New Year in Irkutsk, TV-3 teamed up with the Sharik 38 shelter to hold a touching event aimed at helping animals. An exhibition featuring photographs of the shelter's animals was held in one of the city's shopping centers, where anyone could adopt a pet or support the shelter. The channel also donated animal food to the shelter.

The Mosvolonter State Budgetary Institution held an online course for corporate volunteers, including a checklist of good deeds and a team tournament playing the board game "Volunteers in the City," specially designed to motivate them to take part in social initiatives. On December 5, Volunteer Day, 10 active volunteers took part in the 2nd Gazprom Group Corporate Volunteer Forum. The event brought together representatives from over 90 of the Group's companies at the Lakhta Center.

Volunteers were introduced to a unified Gazprom Group brand identity, promoting sustainable development values, engaging employees, and strengthening team identity. The presentation of the brand identity took place at a meeting of the National Council on Corporate Volunteering (NCCV) at the Civic Chamber of Russia. Participants participated in three NCCV meetings.

Gazprom-Media Holding volunteers participated in a master class on camouflage net making. They learned how to create multifunctional nets designed to camouflage various structures. The finished products were sent to new regions.

Gazprom-Media Holding's team of corporate volunteers participated in the "Kind Heart of the Capital" competition organized by the Moscow City Government Budgetary Institution Mosvolonter for the first time and reached the semi-finals. The volunteers had the opportunity to develop teamwork skills, which will subsequently contribute to improving the quality of their work with the foundations they support.

Gazprom-Media Holding's Volunteer Center won the award

Gazprom-Media Holding's corporate volunteer projects in the environmental field have been recognized as among the best in the country and have reached the finals of the national Green Award, organized by the Russian Environmental Operator (REO) with the support of the Russian government and the Ministry of Natural Resources and Environment. Gazprom-Media's volunteer projects passed a rigorous selection process and were shortlisted for the award, demonstrating recognition of their significance and effectiveness. Their inclusion in the Green Award finals is a striking result of the corporate programs "PRO_Participation" and "PRO_Assistance," through which Gazprom-Media Holding develops volunteerism and social and environmental initiatives. These programs are aimed at implementing corporate social responsibility policies and contributing to the development of an environmental culture.

The "Universe of Good" volunteer center was included in a collection of best practices in corporate volunteering. The collection includes the best social projects of Russian corporations and small and medium-sized businesses that won the International Award.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Gazprom-Media Holding companies held 145 events in 2025 as part of their own educational career guidance project, PROfnavigator. These events introduced 16,920 schoolchildren and students to the media industry and its professions. The leading broadcasters in terms of the number of events were GPM KIT (67); GPM RTV (15); GPM Radio (10); YAPPY (4); and NTV (3). The KIT Territory project included 34 film screenings in more than 18 regions of Russia, as well as 10 creative meetings and lectures for 10,898 schoolchildren and students across the country.

Thus, since the project’s inception, 71,265 schoolchildren and students have taken part in 743 organised events.

Videos (lectures, excursions, interviews, and school reports) on the PROfnavigator channel on the RUTUBE platform have been viewed more than 15,000 times.

Students from Moscow colleges became new partners of the PROfnavigator project in 2025. They were given the opportunity to develop practical skills in the film and media industries at Gazprom-Media Holding facilities thanks to an agreement between Russia's leading media holding and the Moscow Center for the Development of Professional Education, which unites all of the capital's colleges. More than 10 practical activities were organized for students from Film College No. 40 of the Moscow International Film School and Entrepreneurship College No. 11, including participation in television show filming, excursions, master classes, lectures, pitching of student animation projects, and more.

Also, as part of its collaboration with secondary vocational education institutions, Gazprom-Media Holding representatives served on the jury and participated in the awards ceremony for the "Profession in the Frame" student film festival. Students from 48 educational institutions across the capital participated in the competition.

The key event was the "What Influences" art school for cultural and educational projects, held in August at the Tavrida Federal Territory in Crimea. Organized jointly with the Tavrida Art Cluster, the event brought together over 100 young professionals in media, PR, and social engineering to develop communications strategies for socially significant initiatives. The "What Influences" art school served as a practical platform for generating ideas and developing concrete solutions. Participants from over 50 Russian regions worked on real-world problems from non-profit organizations during the intensive educational program, under the guidance of Gazprom-Media Holding experts. The school's main outcome was 18 completed communications projects covering a wide range of social topics: from supporting people with disabilities and promoting reading to environmental education and career guidance for young people. The best projects, selected based on the presentations, received further support from the school's organizers and partners, including the Presidential Grants Fund, Sberbank's "Contribution to the Future" program, Netology, and Beeline. This support included expert guidance, assistance in finding funding, and media promotion. A partnership with the Insight People production center enabled mentoring from experts in the blogging industry, helping the participants find innovative approaches to promoting their ideas.

In the year of celebrating the centennial anniversary of the Artek International Children’s Center, Gazprom-Media Holding congratulated the Artek residents and provided large-scale information support. One of the key events of the anniversary year was the opening of the author’s studio for the RUTUBE video platform. The studio is equipped with professional equipment for filming, editing and dubbing video. The space is intended for the creative development of young participants, where children can try themselves in the roles of bloggers, directors and screenwriters. Children will be able to create content about life in Artek, share their achievements and inspire peers from different countries. The opening of the studio is part of the Gazprom-Media Holding project “PROfnavigator”, which helps young people choose areas for development and develop professional skills for a successful start in the media industry. In addition, four master classes on producing, four creative meetings on a travel blog, and a special screening of the documentary film “Peter I. The Last Tsar and First Emperor” produced by the film company “1-2-3 Production” were held for Artek residents. The children witnessed the key events of the era of Peter I: from large-scale battle scenes at Narva and Noteburg to transformations in public life. Of particular interest were the expert comments that helped to understand the historical context. Before the start of the show, Artek residents received a special surprise – a video message from Daniil Muravyov, who played the role of young Peter I. The actor personally greeted the audience. Young viewers noted that the film gave them answers to many questions about the creation of the Russian fleet and the formation of the state. As the guys emphasized, the story of the great emperor inspires to overcome difficulties and persistently achieve goals.

A free course on radio advertising was launched by GPM Advertising in collaboration with GPM Radio as part of Gazprom-Media Holding's educational programs. This practical guide for marketers and entrepreneurs includes 11 lectures with videos, presentations, and quizzes covering the structure of the radio market, audience characteristics, creating radio commercials, evaluating effectiveness, and the interaction of radio with TV, digital, and outdoor advertising.

Gazprom-Media Holding traditionally served as the official media partner and supported the All-Russian Youth Award "SHUM"—a flagship project of the Federal Agency for Youth Affairs—designed to recognize talented media professionals from across the country. Finalists in the "Energy of Youth" category were given a tour of the RUTUBE and PREMIER offices and a master class on video promotion. At the All-Russian Youth Educational Forum "SHUM," TNT presented a program from "PROfnavigator" and "Media Club," which included lectures, master classes, case studies, and a private screening of a new project. Representatives from the PR department of Gazprom-Media Television and Radio Broadcasting discussed the stages of promoting TNT projects with the participants, shared the secrets of writing creative copy, and also hosted a screening of the travel game show "Kto Kuda" (Who's Going Where) and a public talk with a creative producer. A representative of the KIT GPM participated in the development of the concept that will form the basis of the updated SHUM format for the upcoming season.

In 2025, Gazprom-Media Holding took its collaboration with higher education institutions to a new level. The holding and HSE University signed a cooperation agreement on the sidelines of the "Creative Code. Russia" forum. The partnership includes the development of educational programs and specialized modules focused on the real needs of creative industries, with the participation of Holding specialists, as well as the organization of internships for students from the HSE Faculty of Creative Industries at Gazprom-Media Holding companies.

The Holding continues its systematic work to integrate educational programs in the regions. As part of a media tour of RUTUBE and PREMIER assets in historical territories, representatives of the Holding's companies met with students from local universities, presented the "Bloggers' Academy" educational course, and discussed plans to open new author studios. GPM RTV experts conducted lectures and master classes for students from the Ural Federal University, the Yekaterinburg Humanitarian University, Irkutsk State University, Omsk State Technical University, Far Eastern Federal University, Kazan (Volga Region) Federal University, HSE – St. Petersburg, Kuban State University, Tomsk State University, and Nizhny Novgorod State University. Lobachevsky, and others. During the meetings, the experts introduced students to PR tools for social media promotion, case studies on promoting the holding's TV channel projects while taking regional specifics into account, examples of how to make any project visible in the media, how to start a career in media, the specifics of TNT's operations, the full project promotion cycle: from promotional activities and marketing strategies to PR support, working with television celebrities, trends and conditions in the modern media environment, methods for developing creativity, and more.

Active collaboration with Moscow universities also continued. Experts from Gazprom-Media Holding and its companies conducted lectures, seminars, master classes, and meetings with students from the Presidential Academy of the Russian Presidential Academy of National Economy and Public Administration, State University of Management, Peoples' Friendship University of Russia, State Institute of Radio and Television, Russian State University for the Humanities, Moscow State Institute of International Relations (MGIMO), Moscow State University, and other universities. Partnerships with universities are aimed at creating innovative curricula, implementing educational projects, and developing the international presence of Russian media education. Key initiatives for the year encompass both domestic market development and the export of educational technologies. In December 2025, a Gazprom-Media Holding delegation led by CEO Alexander Zharov held a working meeting at the Plekhanov Russian University of Economics branch in the United Arab Emirates. The parties agreed to jointly develop new educational programs in creative industries, tailored to the Middle East. This project aims not only to train highly qualified personnel for the media sector but also to strengthen the position of Russian education and its cultural influence abroad.

At the St. Petersburg International Economic Forum (SPIEF 2025), an agreement was signed with the participation of the Russian Ministry of Science and Higher Education and the National Priorities NGO to create the country's first educational platform for prospective students. The platform is being developed based on a documentary project by the NTV channel and will serve as a single access point for information about leading Russian universities, their academic achievements, and student life. The goal is to popularize science and increase trust in Russian higher education among young people.

On September 5, 2025, NTV aired the premiere episode of the sixth season of the documentary project "My Universities. The Future is in the Present." This socially significant project explores the country's professions and leading educational institutions, as well as the limitless opportunities in the education market, to help teenagers decide where to study after high school.

This season, 16 episodes aired, in which the hosts introduced viewers to such universities as the Buryat State Agricultural Academy named after V.R. Filippov, the South-Russian State Polytechnical University named after Platov, Amur State University, Yaroslavl State Technical University, Plekhanov Russian University of Economics, Grozny State Petroleum Technological University named after Academician M.D. Millionshchikov, Kabardino-Balkarian State University named after Kh.M. Berbekov, Voronezh State University, and the Saratov State University of Genetics, Biotechnology and Engineering named after N.I. Vavilov, Murmansk Arctic University, Peter the Great St. Petersburg Polytechnic University, Petrozavodsk State University, Kalmyk State University named after B.B. Gorodovikov, Buryat State University named after Dorzhi Banzarov, Novosibirsk State University and Moscow State University of Civil Engineering.

Gazprom-Media Holding acted as a media partner for the All-Russian Movement of the First project, "Media Attraction," which introduces schoolchildren, students, and teachers to the world of media professions. Gazprom-Media Holding's companies, PREMIER online cinema, and Children's Radio served on the jury and awarded the winners of the "Media Attraction" project. As part of the Movement of the First projects, "Media Attraction" and "Behind the Scenes Media," participants were introduced to GPM KIT, Children's Radio, and the publishing house of "7Dney" and "Karavan Istoiy" magazines. Company representatives conducted tours and participated in a video report with the hosts of the Movement of the First.

GPM Advertising experts served as judges at the scientific and practical conference "Science for Life" (Media Start) organized by the "Media Class in a Moscow School" project office. The experts evaluated projects and works in the fields of Advertising and Public Relations, as well as Urban Life.

GPM Radio experts evaluated youth projects in the "KreativFM" creative competition.

Students presented their concepts at a pitching session held at HSE University. The jury included Yulia Andryushova, Director of the Business Communications and Analytics Department at GPM Radio, GPM Advertising expert, and co-chair of the AKAR Radio Committee, as well as Nikita Savinykh, producer of Humor FM. Particular attention was paid to patriotic education of young people. NTV correspondent Alexey Ivliev participated in the 1st All-Russian Scientific and Practical Conference "Modern Media: Meaningful Strategies and Personnel Training," where he spoke about the work of war correspondents on the front lines and emphasized that a journalist should always be a patriot of their country. Speaking about the connection between patriotism and journalism, the correspondent emphasized that, regardless of the topic, a journalist should love their homeland. During the conference, Alexey Ivliev also met with students from the HSE Faculty of Creative Industries' Institute of Media.

Media Press launched the project "Our Heroes. Meetings on the Rowing Boat" about SVO participants and volunteers. "Our Heroes. Meetings on the Rowing Boat" is a series of meetings between students of the St. Petersburg Cadet Corps of the Boarding School for Girls of the Russian Ministry of Defense with SVO participants, volunteers, doctors, and those assisting special operations forces in the rear. The organizers noted the relevance of such events, which are designed to maintain connections between generations and pass on important values.

Over 150 children and accompanying adults from the liberated territories of the Donetsk and Luhansk People's Republics, as well as the Kherson and Zaporizhia regions, celebrated Children's Day at the Children's Radio Disco in the Kremlin Palace. They not only had the opportunity to attend a concert featuring their favorite artists and sing along, but also to see the Russian capital and the grandeur of the Kremlin. The event not only facilitated the integration of new regions into the national cultural space of Russia but, as the accompanying adults noted, was one of the most memorable experiences of the children's lives.

As part of the KIT Territory project, film screenings of cartoons by the YARKO animation company, including "Uletnaya Deliverash" (Awesome Delivery), "Shushumagia" (Shushumagia), the films "The Bremen Town Musicians", "Catherine the Great", "One Hundred Years Ahead" (A Hundred Years Ahead), the films about cosmonaut Alexei Leonov "My Destiny – I Myself!" (Challenge), "Podolsk Cadets", "Rubezh", "I Believe Nothing Will Happen to Me", "Find and Tell", "Peter the Great: The Last Hero and the First Emperor", "Abnormal", "Distant Loved Ones", "The Wizard of the Emerald City: The Yellow Brick Road", "Ognivo", and "Palma 2" (Flame), and meetings with the filmmakers were organized for children from the VDC "Orlyonok", VDC "Orlyonok", VDC "Artek", VDC "Okean", VDC "Scarlet Sails", and the Russian Children's State Library.

In the summer of 2025, as part of the anniversary session of the All-Russian Children's Center "Orlyonok," Children's Radio Editor-in-Chief Elena Bondarenko gave ten master classes, during which she explained how to make even the most serious topic engaging, where to find ideas for new projects, and what a true radio host should be able to do. She also held motivational meetings with the "eagles" of the anniversary session—boys and girls from all regions of Russia, South Ossetia, Belarus, and the Republic of Srpska.

Students and pupils of media classes visited the filming of the show “Mask”, “Show Avatar” and the musical project “NTV Apartment House at Margulis”. At the “Mask” show, the guys found themselves behind the scenes of the project and saw how the channel’s flagship project was created: they learned how the filming process works from the inside, went into the sound and director’s studio, looked at the original costumes of the show’s participants, visited the dressing rooms, and also went on stage and walked the path of a “Mask” participant. After the excursion, the guys settled down in the auditorium and witnessed one of the semi-finals of the sixth season of the show. On the set of the musical project “NTV Apartment House at Margulis”, the guys met the presenter Evgeny Margulis, learned how one of the most intimate and atmospheric television projects is created and, of course, became spectators of an episode with the popular group “Three Days of Rain”. Behind the scenes of the high-tech “Avatar Show,” the guys learned how the filming process of an incredible show works, in which the stars control fantastic digital avatars in real time from a special room, and only their voice, movements and emotions can give them away. Participants visited a sound engineering studio and a separate closed studio where digital avatars of the show’s characters are created, and where the participants themselves put on sensors and glasses. The guys also went on the main stage and took pictures near the jury chairs. This allowed the guys to better understand the specifics of working on television. After the excursion, the guys took their seats in the auditorium and watched the second episode of the fourth season of the show.

One of the formats for educational and outreach activities is intellectual games. In 2025, under the leadership of Alexey Blinov, General Director of Media Press, approximately 10 intellectual games were held. For example, in St. Petersburg, the "Battle of Intellects. First" game was held, where schoolchildren competed in erudition, logic, and teamwork. The format, tasks, and questions for the game were developed by volunteers from the "Movement of Firsts" in collaboration with the Innovative Center for Game-Technical Practices at the Herzen State Pedagogical University of Russia. The event was hosted by Alexey Blinov, General Director of Media Press. The game helped participants develop skills in teamwork, leadership, and quick decision-making. Participants of the "Media Class in a Moscow School" program participated in an intellectual game based on the film "Alice in Wonderland," hosted by two-time Crystal Owl winner Alexey Blinov.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.