The 45th VGIK International Student Film Festival will be held at the Moskino Tula cinema.

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Source: Moscow Government – Moscow Government –

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On November 13 and 14, the Moskino Tula cinema will host screenings of the 45th VGIK International Student Film Festival. Audiences will see short feature and animated films by aspiring directors and students of the S.A. Gerasimov All-Russian State Institute of Cinematography (VGIK) on the big screen.

The program includes films on various topics, each with its own unique signature style. Admission to the film screenings is by pre-registration.

The VGIK International Student Film Festival is a leading platform for students from Russian and international film schools to present their academic, coursework, and diploma film and theater work to a wider audience.

The festival has been held since 1961, and its prizewinners and laureates have been directors whose work has been highly acclaimed not only in Russia but also internationally. Among them are Andrei Konchalovsky, Elem Klimov, Andrei Tarkovsky, Vasily Shukshin, Nikita Mikhalkov, Vadim Abdrashitov, Sergei Solovyov, Alexander Khant, Boris Akopov, Alexander Tsoi, Alexei German Jr., Alexander Kott, Anna Melikyan, Pyotr Buslov, Alexei Mizgirev, and others.

Festival program

Participants will present feature films recommended for the youngest viewers, as well as children aged six to 12 years.

Feature films:

— “Dot-Dash” (directed by Kaleria Kotova);

— “Echo of the Peaks” (director Ivan Kharitonov);

— “Three Days to the Finish” (directed by Alexandra Sovetskaya);

— "The Mute" (directed by Arsen Aristakesyan).

Animated films:

— "Black Chicken" (directed by Elena Mironova);

— “Movement” (directed by Anastasia Turishcheva);

— “The Shepherd, the Ram and the Girl” (directed by Lisa Cott);

— “Rejoice!” (directed by Alexandra Semenova);

— "Carousel Horses" (directed by Sofia Frolenko);

— “Old Women” (director Egor Kulagin);

— “About the Worm and the Girl” (directed by Elizaveta Kashina);

— "Autumn" (directed by Valentina Kozlova);

— “To Yesenin” (directors Anastasia Nekrasova, Timur Shakirov, Svetlana Mochizhova, Anna Rybina)

— “A Warm Sweater for a Lemur” (directed by Maria Churkina);

— “Live in the House” (directed by Angelina Mayulova);

— “Piano on the Cliff” (directed by Valeria Sobolevsky);

— “Eclipse” (director Anastasia Zabelina);

— “It Hurts” (directed by Anastasia Petrova);

— “We’re in trouble!” (directed by Karina Astakhova);

— “How a cat settled into the kitchen” (directed by Elizaveta Korobkova);

— “I made friends with the sea” (directed by Anna Parfenova);

— "The Bird Embroiderer" (directed by Polina Ilyina).

State Budgetary Cultural Institution "Moscow Cinema" (Moskino) is an organization within the structure Department of Culture, which oversees the development of city cinemas, filming in the capital, and other citywide film projects. The Moscow Cinema cinema chain carries out cultural and educational activities, offering audiences of all ages the opportunity to watch not only entertaining films but also arthouse films, Soviet films, and rare classics on the big screen.

The Moscow Film Cluster comprises infrastructure facilities, services, and facilities for filmmakers, developed by the Moscow Government as part of the "Moscow – City of Cinema" project. Its structure includes the Moskino Cinema Park, the Gorky Film Studio (with locations on Sergei Eisenstein Street and Valdaisky Proyezd), the Moskino Film Factory, the Moskino Cinema Network, the Moskino Film Commission, and the Moskino Film Platform.

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Tsvetaeva's Apartment, the Mystery of Passing Time. Moscow Museum Week in November

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Source: Moscow Government – Moscow Government –

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During the third week of each month, museums, exhibition halls, and galleries participating in the Moscow Museum Week event offer a free day of admission. This year, some institutions are staggering their admission days for the convenience of their guests. To receive a free visit, you must register in advance by purchasing an e-ticket online. Mosbilet using Mos ID (mos.ru account). Details about visiting dates and all participating museums are available at promotion page.

Monday, November 10th is visiting day Old English CourtThe exhibition "Cinema|Image. From Sketch to Screen" is currently open there, dedicated to costume design in feature films. Visitors will learn about the meticulous work of a costume designer—from the creative sketch to the on-screen embodiment—and how cinema reinterprets historical styles and fashion trends. The focus is on three works: the TV series "Eterna" (2025), the films "The Master and Margarita" (2024), and "The Bremen Town Musicians" (2024). The exhibition's visual design was created by neuroartist Valeria Titova and set designer Damira Yanushkevich.

On Tuesday, the action is taking place Moscow Museum of Modern Art, where Irina Zatulovskaya's retrospective exhibition "Life" is on view until the end of November. It features nearly three hundred works—from early childhood drawings to late philosophical works—that tell the grand story of the artist's creative journey. Among her subjects are Alberto Giacometti and Giorgio Morandi, Mikhail Larionov and Natalia Goncharova, Mikhail Matyushin and Timur Novikov, as well as Nikolai Gogol, Fyodor Dostoevsky, Nikolai Leskov, Alexander Griboyedov, Platon and Andrei Platonov, Father Pavel Florensky, and many others.

"Life" on the Ruins of the Material World. We're visiting Irina Zatulovskaya's exhibition at the Moscow Museum of Modern Art (MMOMA).

Wednesday is a day to visit all sites of the Museum of Moscow. At the Garden Ring Museum, you can see a renewed exhibition dedicated to history of the Meshchansky district, and also learn about unrealized architectural projects On Sretenka and Prospekt Mira. An exhibition has opened at the Lefortovo History Museum. Plank Count— ancient counting instruments are on display there. And the Zelenograd Museum has an exhibition From the front page, based on press materials (primarily the regional newspaper “Forty One”, which has been published in Zelenograd since 1990).

On Thursday, November 13th, you can go toMarina Tsvetaeva House MuseumThe exhibition "Apartment No. 3 and Its Surroundings" tells the story of the house where Tsvetaeva moved in September 1914, during one of the happiest moments of her life. The focus is on the period from 1917 to 1941, displaying household items from that era, official documents, propaganda materials, photographs, and much more.

Friday is the day to go toKolomenskoye Museum-ReserveThere you can see the estate of a Kolomna peasant and the exhibition “The Beauty of Peasant Life”, and visit Church of St. George AndVodovzvodnaya Tower, and also Peter the Great's houseIn addition, an exhibition has opened at the museum-reserve. The Mystery of Passing Time — one of Kolomenskoye's most important exhibition projects this fall. The exhibition features over 800 items, ranging from antique pieces from the 17th century to commemorative watches produced in small batches to commemorate significant historical events.

On Saturday, November 15, the museum is open for free admission. Alexander Solzhenitsyn House of Russian AbroadThis unique exhibition was assembled over the course of 30 years—it contains the miraculously preserved letters, documents, and personal belongings of those who left Russia at the beginning of the last century. These treasures were donated to the museum's creators by émigrés and their descendants, including members of prominent families and ordinary civil servants, grand dukes and artists, officers and scientists, writers, clergy, representatives of the Cossacks, and Russian youth organizations.

The promotion will run from November 10 to 16.

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Housing rights and address assignment: which government property services have become the most popular among Muscovites

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Source: Moscow Government – Moscow Government –

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In the first nine months of 2025, specialists processed over 90,000 requests for government services in the area of land and property relations. More than 70 percent of these were submitted electronically via the mos.ru portal. This was reported by the Deputy Mayor of Moscow for Urban Development Policy and Construction. Vladimir Efimov.

"All government services related to land and property relations are available to Muscovites online at mos.ru. This allows them to request necessary documents and enter into lease and real estate purchase and sale agreements online. Specialists at the City Property Department process approximately 500 applications daily. In the first nine months of 2025, individuals and legal entities applied for government services more than 90,600 times. About 65,800 applications were submitted remotely," said Vladimir Efimov.

The City Property Department provides 21 government services related to land and property matters. These services are primarily targeted at legal entities and can only be accessed online. In the housing sector, Muscovites are provided seven government services, which are most often used by individuals. Two of these are available exclusively on the mos.ru portal.

"Our key goal is to make receiving government services as convenient as possible. To this end, we analyze feedback from individuals and businesses and optimize internal processes. Based on the results of the first nine months, the largest number of requests—over 18,000—were for information and documents on rights to

housing, registered before January 31, 1998. Although the standard service delivery period is 14 days, in most cases, applicants receive the required information within half an hour. This is possible if they apply during business hours and provide all the necessary information," she noted. Ekaterina Solovieva, Minister of the Moscow Government, head of the capital's Department of City Property.

Another popular government service allows you to conclude a social tenancy agreement and additional agreements It appeared on the mos.ru portal several years ago and included two services that were previously only available offline. During the Soviet era, apartments were provided based on a housing order or by government decision, and many still live under these old documents. Muscovites can contact the Department to sign a social tenancy agreement. This is necessary, for example, for the subsequent privatization of an apartment. It is also relevant for citizens wishing to amend the contracts under which they were provided with housing. In the first nine months of 2025, Muscovites applied for this government service more than 16,000 times.

In third place in terms of the number of requests is government service, which allows you to assign, change, or cancel an address to a property. Before the service was converted to digital form, it took 45 business days to provide. Thanks to digitalization and optimization, this period has been reduced: first to 17 days, then to 12, and now the service is provided in just five business days. From January to September 2025, nearly 13,600 requests for address assignment were received.

The development and modernization of electronic services is carried out by the capital's Department of City Property in conjunction withDepartment of Information Technology of the City of Moscow and the State Public Institution “New Management Technologies”.

The creation, development and operation of e-government infrastructure, including the provision of mass socially significant services, as well as other services in electronic form, are consistent with the objectives of the national project "Data Economy and Digital Transformation of the State" and the Moscow regional project "Digital Public Administration." More information about Russia's national projects and the capital's contribution can be found atspecial page.

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A modern sports cluster has appeared in Kolomenskoye.

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Source: Moscow Government – Moscow Government –

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The creation of a multifunctional sports cluster at the Kolomenskoye Museum-Reserve has been completed. This was announced by the Deputy Mayor of Moscow for Housing, Utilities, and Improvement. Petr Biryukov.

"We're continuing our large-scale project—renovating the grounds of the Kolomenskoye Museum-Reserve, a landmark and favorite recreation spot for Muscovites and visitors alike. This year, we built a multifunctional sports complex near the Klenovy Bulvar metro station, covering over 7,500 square meters. The gently sloping terrain here allows for the creation of areas for various sports," noted Pyotr Biryukov.

The sports cluster consists of two multi-purpose courts for badminton, volleyball, and basketball, as well as a streetball area and a mini-football field with artificial turf. Additionally, construction of a padel tennis court and a sports pavilion is nearing completion.

In addition, two zones with strength training equipment were created. The 210-square-meter space featured parallel bars, bench presses, pull-ups and push-ups with counterweights, a rowing machine, and other equipment. The workout zone now includes horizontal bars, gymnastic rings, and wall bars. The sports cluster also features areas for chess, table tennis, and panna football. Children also have a separate area with sports and play equipment.

"Thanks to the creation of multifunctional spaces like the sports complex at the Kolomenskoye Museum-Reserve, our institutions are becoming more attractive to residents and visitors of the capital. In the parks under our jurisdiction

To the Moscow City Department of Culture"There is infrastructure for various sports activities: you can ride a bike on dedicated paths, work out on workout areas, play basketball, football, volleyball, and tennis, and participate in group classes. Most of the areas are open to the public year-round," said the Moscow Government Minister and Head of the Moscow Department of Culture. Alexey Fursin.

Landscaping is a mandatory component of all Moscow improvement projects. Appropriate plant species will be selected for each zone of the new sports cluster at Kolomenskoye.

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Sobyanin announced increased access to high-tech medicine for children.

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Source: Moscow Government – Moscow Government –

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High-tech medicineis becoming increasingly accessible for children in Moscow. Sergei Sobyanin announced this on his channel in MAX messenger.

"Today, modern technologies are used in all children's hospitals in the city. Moscow doctors successfully utilize a variety of new and unique developments—from innovative genetically engineered and cell-based therapies to minimally invasive surgical interventions. All this allows doctors to achieve success in treating even the most severe illnesses," wrote the Moscow Mayor.

Source: Sergei Sobyanin's channel inMAX messenger

In the last year alone, the number of children receiving the necessary high-tech treatment in city hospitals specializing in pediatrics has increased by 44 percent.

Moscow is systematically expanding its pediatric healthcare capabilities and continuously introducing high technologies into pediatric practice. The city is building medical complexes of the future, such as the City Children's Clinical Hospital. hospital Saint Vladimir.

In addition, infrastructure is being modernized and updated. For example, the emergency departments of all children's hospitals in the city have been reconstructed, as well as those of the Moscow Multidisciplinary Clinical Center. Kommunarka Two new children's buildings were opened.

In addition, they are purchasing the latest equipment for rapid and accurate diagnostics, gentle surgeries, and advanced treatment methods. They are also implementing digital services and new standards, creating the perfect conditions for physician professional growth and scientific research.

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Excavation under the Moskva River has been completed on the section of the future Biryulevskaya metro line.

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Source: Moscow Government – Moscow Government –

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A tunnel boring machine (TBM) has completed a section under the Moskva River on the Biryulevskaya metro line under construction. This was announced by the Deputy Mayor of Moscow for Urban Development Policy and Construction. Vladimir Efimov.

"The excavation of the right-hand transfer tunnel, over 1,600 meters long, between the Ostrov Mechty and Klenovy Bulvar stations under construction on the Biryulevskaya Line, began this summer. A six-meter-high shield, "Elena," is operating on this section. The excavation is taking place in challenging hydrogeological conditions—in mixed, water-saturated soils. The most challenging section is a 210-meter stretch under the Moskva River. To prevent the risk of flooding and tunnel collapse, specialists carried out meticulous preparatory work: they surveyed the area and designed the work," noted Vladimir Efimov.

The "Elena" tunnel boring machine is equipped with a vacuum block layer and a range of additional removable and built-in equipment. This allows it to work in both complex, unstable, water-saturated soils and rock formations. This machine is operated by 35 people per shift.

The TBM has already covered more than 715 linear meters between the Ostrov Mechty and Klenovy Bulvar stations. A scheduled maintenance stop is planned at the shield to check its functionality and replace the cutting tool. After the excavation work at the Klenovy Bulvar station is completed, the TBM will be dismantled, serviced, and transported to the ZIL station under construction on the Biryulevskaya Line. From there, it will begin tunneling to Ostrov Mechty station, said Maxim Gaman, General Director of Mosinzhproekt.

At the same time, specialists are preparing to begin excavating the left-hand connecting tunnel on this section of the Biryulevskaya metro line. At the direction of the Moscow Mayor, special attention is being paid to the quality and safety of construction of technically complex metro projects.

The construction of the connecting tunnels on the Biryulevskaya Line is being supervised by the State Construction Supervision Committee, the agency's chairman clarified. Anton Slobodchikov.

"Inspectors have already conducted the first on-site inspection of the construction site, during which they assessed the compliance of the completed work and the materials used with the design documentation. The next on-site visit is scheduled for November of this year," he added.

The Biryulevskaya Line will run from the former ZIL industrial zone to the Biryulyovo Zapadnoye and Biryulyovo Vostochnoye districts. It will be 22.2 kilometers long and will have 10 stations. The Biryulevskaya Line will provide connections to the Moscow Central Circle, Troitskaya, Zamoskvoretskaya, and Big Circle metro lines, as well as trains on the Paveletsky line of the Moscow Railway. Sergei Sobyanin previously ordered the construction to be expedited. Biryulevskaya line.

Its opening will improve transportation services for residents of the Danilovsky, Nagatinsky Zaton, Nagatino-Sadovniki, Pechatniki, Moskvorechye-Saburovo, Tsaritsyno, Biryulevo Vostochnoye and Biryulevo Zapadnoye districts.

The Mayor of Moscow has revealed what the new Klenovy Bulvar station will look like.

Mosinzhproekt is the general designer and general contractor for the construction of new Moscow metro lines and stations. Since 2011, the holding company has contributed to the construction and reconstruction of 84 metro stations and over 180 kilometers of lines.

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A modern industrial building was constructed in the Rudnevo Industrial Park.

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Source: Moscow Government – Moscow Government –

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46,000 square meters of new production space have been created in the Rudnevo Industrial Park. An industrial building with administrative and amenity facilities has been constructed there. The new facility will provide comfortable working conditions for high-tech enterprises, according to the Deputy Mayor of Moscow for Transport and Industry. Maxim Liksutov.

"At Sergei Sobyanin's direction, a unique environment is being created within the Technopolis Moscow special economic zone, combining cutting-edge manufacturing, scientific research, and modern infrastructure for businesses and residents. A new 46,000-square-meter facility has been built in the Rudnevo Industrial Park. It will house office and business space, and the project's completion will create approximately 750 new jobs and make a significant contribution to the development of the capital's innovative industry," said Maxim Liksutov.

The complex offers residents modern technological solutions. For example, a ramp for freight transport connects all production floors. This optimizes the building's space and improves logistics efficiency.

The new facility is a versatile space for various types and categories of production facilities. The laconic design of its facades complements the overall architectural appearance of the area, demonstrating a modern approach to industrial construction in Moscow.

"The Rudnevo Industrial Park is developing dynamically and consistently. More than 20 buildings, with a total area of over 440,000 square meters, have already been constructed here. The new office and laboratory building is the fourth facility commissioned since the beginning of 2025, clearly demonstrating the site's rapid development and the demand for its infrastructure among businesses," added the Moscow Government Minister and Head of the Department of Investment and Industrial Policy.

Anatoly Garbuzov.

The Rudnevo Industrial Park is rapidly developing thanks to the construction of modern office and industrial complexes. These facilities include research and education centers, innovative laboratories, and social and cultural spaces.

In addition to advanced manufacturing and research facilities, the area is planned to house infrastructure and amenities—from cafes and sports centers to utility services, energy hubs, and telecommunications systems. This comprehensive approach not only ensures comfortable working and living conditions but also creates additional jobs, facilitating the development of the capital's innovation cluster.

The Technopolis Moscow SEZ is a territory with a special legal status, offering preferential business practices for investors. The area occupied by the SEZ's high-tech enterprises exceeds 390 hectares. For several years, the Technopolis Moscow SEZ has been a leader in international and national industry rankings.

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The sports club on Akademika Volgina Street will reopen after major renovations.

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Source: Moscow Government – Moscow Government –

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The Gladiator club (a branch of the State Budgetary Institution "My Leisure Center "Atlant") will reopen in southwest Moscow after a major renovation. It is located at 29 Akademika Volgina Street, Building 1. Starting in mid-November, it will offer free boxing and other classes, as well as a gym.

The club's building underwent a complete overhaul of its utility systems, including heating, ventilation, water supply, and electrical systems. Fire and security alarms, along with CCTV cameras, were installed. Interior walls were leveled and painted, flooring was laid, ceilings, windows, and doors were replaced, and a new canopy was installed over the entrance. Today, the facility meets modern safety and comfort standards for sports facilities.

"The renovation also allowed us to rethink the space. For example, we replaced the punching bag mounts with movable rails—now we can quickly free up the center of the boxing gym by moving the equipment to the walls. This allows us to quickly reconfigure the space: competitions today, general warm-ups tomorrow. The gym has become a multifunctional space, adaptable to a variety of purposes," noted Alexey Selezov, senior sports instructor and municipal deputy of the Konkovo district.

The Gladiator club on Akademika Volgina Street has been in existence for over 30 years, but its history began earlier, in 1983. The institution was founded by coach Sergei Fedyukin. After returning from the army, he took over the Yuny Dzerzhinets club, which later became Gladiator in 1989. In 1994, the club was allocated premises on the first floor of the building at 29 Akademika Volgina Street, Building 1.

Sergey Fedyukin has trained several generations of athletes. Among them are Dmitry Nikitin, the Moscow and Russian champion, the 2007 European champion, and the 2008 world super heavyweight kickboxing champion.

"I came to the sport as a reclusive teenager, but thanks to training and the support of my mentors, I learned to overcome my fears and insecurities. Club director Sergey Fedyukin constantly included complex combinations and unusual situations in the training program, which I had to find a way out of. Now I understand that this was done on purpose—to help me open up and acquire important life skills," noted Dmitry Nikitin.

Classes continued uninterrupted during the club's renovation. During the summer and fall, they were held in modern outdoor sports facilities located nearby. Gladiator will fully reopen on November 15th. Adults and children aged four and up will have access to free training in boxing, kickboxing, powerlifting, and other sports, as well as access to the gym.

The club's grand opening will take place on Saturday, November 8. Guests of honor include European sumo champion Batyr Altiyev and world kickboxing champion and two-time Russian and CIS champion Dmitry Ivanov.

You can register for the sections by calling 7 495 230-73-73. To begin training, you must provide a medical certificate confirming the absence of contraindications and an identity document.

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You can play Pinocchio and voice a cartoon this weekend at the Moskino Cinema Park.

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Source: Moscow Government – Moscow Government –

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Saturday and Sunday, November 8th and 9th, will be dedicated to children's films and cartoons at the Moskino Cinema Park. Guests will be able to watch the production of "The Adventures of Buratino," participate in master classes on drawing storyboards from the cartoon "Little Red Riding Hood," and create stop-motion animation featuring characters from "Harry Potter." Admission to the events is available with an entrance ticket.cinema park.

Guests of the film park will have a unique opportunity to visit the real town of "Buratino" this weekend. From 12:00 PM to 4:00 PM, the "Provincial Towns of Europe" area will host a staged filming of the movie "The Adventures of Buratino," with children and adults welcome to participate.

Guests will portray well-known fairy tale characters—Alice the fox, Basilio the cat, Artemon, Pierrot, and others—under the director's guidance. For example, participants will recreate Karabas-Barabas and scenes of the protagonist Buratino's victory over his enemies. For the first time, the site will feature activities for guests. Previously, access to the site was only possible as part of a tour group.

Buses depart from the Central Square parking lot 30 minutes before the event. Filming duration is 45 minutes. Buses will run every 30 minutes.

In a glass pavilion at the Moscow Center, guests of all ages will perform a voiceover for a clip from the animated film "Three from Prostokvashino." Young children will master simple sounds, while adults will learn to match the characters' facial expressions on screen and convey emotions by changing their voice timbre and intonation.

You can try storyboarding and learn about the work of a film artist at the "Natural Chroma Key" studio. In a glass pavilion, everyone can draw stills from the animated film "Little Red Riding Hood." The resulting work can be taken home as a souvenir, either on paper or digitally.

The same venue will also host a stop-motion animation workshop featuring characters from the Harry Potter series. Participants will bring static scenes to life by moving figures in front of the camera.

At Prince Andrey's Chamber, guests will take augmented reality photos and videos in the style of the film "Home Alone." Everyone will receive a souvenir photo of themselves and one of the film's characters that comes to life.

You can also take part in a one-shot shoot at the Pitersky Bar location at 12:30, 1:30, 3:30, and 4:30 PM. The workshop lasts 40 minutes.

In November, the cinema park is open from 11:00 to 18:00, and master classes are held from 11:30 to 17:30.

Cinema Park Moschino— part of Sergei Sobyanin’s “Moscow — City of Cinema” project and an object of the Moscow film cluster, which is being developed by the capital Department of CultureThe second stage of development has already been completed: 34 naturalistic sites, six pavilions, and six infrastructure facilities have been built, including the sets "Brest Fortress," "Provincial Towns of Europe," "Yuzovka," "Shakhty," "European City," "Modern Moscow," "Reichstag," "Russian Medieval City," "Cities of Eastern Europe," and other venues.

The Moscow Film Cluster comprises infrastructure facilities, services, and facilities for filmmakers, developed by the Moscow Government as part of the "Moscow – City of Cinema" project. Its structure includes the Moskino Cinema Park, the Gorky Film Studio (with locations on Sergei Eisenstein Street and Valdaisky Proyezd), the Moskino Film Factory, the Moskino cinema chain, the Moskino Film Commission, and the Moskino Film Platform.

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Social business products will be identified by special markings

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Source: Moscow Government – Moscow Government –

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The "Social Enterprise. More Than a Business" label will appear on products from Moscow-based brands operating in this segment. To receive the distinctive mark, you must submit an application to websitefounder – the Social Projects Support Fund. It was created by the Agency for Strategic Initiatives and the Moscow Government. This was reported Natalia Sergunina, Deputy Mayor of Moscow.

"The emblem will highlight the brand's commitment to socially significant initiatives. This format was first tested in the Made in Moscow online showroom. More than 30 Moscow entrepreneurs have already received the special emblem," said Natalya Sergunina.

The marking can be used in two ways: electronically on websites and as a sticker in the company's office or stores.

As part of the pilot this spring in the online showroom Made in Moscow We created a "Social Enterprise" filter and added a logo to product cards. The project is now being scaled up to cover all relevant organizations in the capital and other regions.

Representatives of the business community included in the register of social entrepreneurs of Russia have the right to use the mark. Those who have not yet received this status are invited to evaluate the social performance of their business using self-diagnostic service "Polzamer".

"The 'Social Enterprise. More Than a Business' mark is more than just a label. We're creating a full-fledged brand that lives in a variety of formats. In addition to registering with Rospatent, we host an annual forum, establish special nominations in industry competitions, actively present the mark at public events, and conduct ongoing educational work on social media and in the media. Our goal is for everyone to recognize this emblem and understand that it represents a story of real social impact," emphasized Natalia Kremneva, Director of the Foundation for the Support of Social Projects.

The importance of labeling is confirmed by entrepreneurs themselves. For example, Ekaterina Teybash, owner of an inclusive museum, believes that such an indicator will positively impact audience growth.

Elena Martynova, co-founder of the career project, shares this opinion. She says that in 70 percent of cases, as a consumer, she pays attention to special designations, such as quality marks and high ratings, which help her make a decision. Elena is convinced that any promotion is extremely important for a social entrepreneur. Creating a unified brand for businesses in this field will at least attract more attention to their work and, in the long run, will improve the sustainability of such enterprises.

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Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.