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Students and staff from the Institute of Marketing at the State University of Management visited the Museum of Heroism at VDNKh, whose exhibition is dedicated to participants in past and present battles.

Third- and fourth-year students majoring in Advertising and Public Relations went on the excursion under the guidance of faculty members: Valery Dovzhik, Deputy Director for Educational Work at the Institute of Management, Galina Dovzhik, Deputy Head of the Advertising and Public Relations Department, Alexandra Timokhovich, Associate Professor of the Advertising and Public Relations Department, and Olga Vasilyeva, Senior Lecturer in the same department.

The museum's three exhibition halls—the Hall of Military Glory, the Hall of Thematic Locations, and the "Warrior's Path" hall—house more than 600 exhibits, including those related to the events of the special military operation.

In the Hall of Military Glory, a recording of the 1945 Victory Parade on Red Square was broadcast on giant interactive screens, accompanied by the voice of the Soviet Union's chief announcer, Yuri Levitan.

In the hall of themed locations, students immersed themselves in the atmosphere of modern frontline life and learned about the exploits of military pilots, marines, artillerymen, and sappers.

The "Warrior's Path" memorial hall presents information about the unique operations of special forces: operations underwater, in the mountains, and in the air.

Students were able to explore the historical chronicle through interactive sets, glass dioramas, and digital screens, creating the effect of complete immersion in military events over the years.

After exploring themed locations and learning about the stories of the heroes of the Great Patriotic War, the students gained a unique immersive experience in a multimedia space, learned about the military potential of their homeland, strengthened their patriotic consciousness, and shared their impressions with us.

Vlada Sudakova (fourth-year student in the "RISSO in Business" program): "In the center of the main hall of the Heroism Museum is a 1:35 scale model of the military action, accurately depicting the terrain and military equipment. Nearby are military personnel's belongings: chevrons, uniforms, and helmets. These are not just paraphernalia, but artifacts of historical memory, capturing the human element in the chronicle of war."

Anna Shorokhova (fourth-year student in the "RISSO in Business" program): "The exhibition hall seemed frozen: the dimly lit figures of fighters towered, fully equipped, armed, and ready to fight to the death. The mannequins don't simply display their uniforms; they create a sense of presence, as if a battle had actually taken place here just a moment ago. On the small second floor, next to the fighters' figures, is a museum collection of weapons: assault rifles and machine guns. All the exhibits are labeled, but each one has a story too powerful to convey in just a few lines."

Tatyana Letunova (fourth-year student, RISSO in Business): "We were unexpectedly and pleasantly surprised: the exhibition display struck us with the meticulous attention to detail with which interactive elements were integrated into the locations. The Museum of Heroism truly takes an innovative approach to covering the events of the Great Patriotic War and modern armed conflicts, allowing us to understand the feelings of the defenders of the Fatherland."

Subscribe to the "Our GUU" Telegram channel. Publication date: October 27, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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Exactly 50 years ago, on October 25, 1975, the Marketing and Advertising Department was established within the USSR Ministry of Foreign Trade. In honor of this, Russia, Belarus, and several other CIS countries celebrate a professional holiday for specialists in product and service promotion—Marketer's Day.

The Department of Marketing at the State University of Management was established in 1994, and the Institute of Marketing was established 10 years later. Accordingly, we celebrated these milestone anniversaries last year, but that's no reason to leave our colleagues and students without congratulations.

Dear analysts, targetologists, copywriters, SEO, SMM, and PR specialists, advertising campaign masters, and brand wizards!

We wish you ingenuity and resourcefulness, high demand in the labor market and unobtrusive work strategies, sensitivity to your clients and healthy self-criticism, as well as the most optimal routes to professional heights. And after you've conquered them, don't forget to visit your home university.

Happy Holidays!

Subscribe to the "Our GUU" Telegram channel. Publication date: October 25, 2025.

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On October 24, 2025, a meeting of the Academic Council of the State University of Management was held. The main topics of discussion were the results of the recent admissions campaign and expectations for next year's applicants.

The meeting began, as usual, with congratulatory remarks. SUM Rector Vladimir Stroyev presented associate professor certificates to university staff members Maria Dyakonova and Andrey Metzger, and awarded SUM Certificates of Honor to faculty members of the Department of Public Administration and Political Technologies in honor of its 30th anniversary. The birthday celebrants of the month were also honored, receiving warm congratulations from the university's rector.

The agenda opened with a secret electronic vote on the nomination of university staff members for academic titles. As a result, both candidates were successfully approved.

Vadim Dikikh, Director of the Department of Digital Development and Admissions, then presented the results of the 2025/2026 Admissions Campaign and outlined the changes awaiting the university next year.

Interest in higher education remains strong, and the 2025 admissions process at our university saw a 35% increase compared to last year, with the number of applicants under the separate quota and special quota nearly doubling. Admission was balanced, with priority remaining in the management programs of Management, Economics, Public and Municipal Administration, Human Resources Management, and Business Informatics, accounting for more than half of the intake.

"As for next year, there's no approved procedure yet. Most importantly, there's no set Unified State Exam (USE) or passing scores, which is undoubtedly very important for applicants to formulate their personal preparation plan for admission. Full information should be expected by February 1, 2026, but much will be known tentatively closer to the New Year holidays, such as the USE, areas of study, educational programs, individual achievements, the university's partners for target placements, and the number of places at universities," Vadim Dikikh said.

Vladimir Stroyev emphasized that, despite the positive results of the past campaign, now is not the time to rest on our laurels. "It's time to begin preparing for next year's admissions campaign, defining key areas and expected results. By the time we have specific admissions figures, we must develop a strategy for achieving these targets. Despite the increase in interest and the number of applications, we cannot sit idle. We must constantly evolve and work harder," the rector concluded.

During the meeting, the council members also discussed a number of work-related issues: approving individual training plans, assigning staff to departments for dissertation preparation and defense, providing student discounts, and others.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 24, 2025.

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On October 24, the laboratory's grand opening brought together those who pioneered the launch of the RosGeoTech Advanced Engineering School: Andrey Luzhetsky, head of the RosGeoTech Advanced Engineering School at GGNTU and GUU; Vladimir Stroyev, Maria Karelina, and Vitaly Lapshenkov, rector and vice-rectors of GUU; and young scientists from our university. The opening took place ahead of the strategic session "Advanced Engineering Schools: From Launch to Reboot," held by the Russian Ministry of Education and Science and the Sociocenter Federal State Budgetary Institution from October 23–25 in Grozny.

This isn't just a new classroom; it's a modern platform where technological solutions for industry will be developed within the framework of the RosGeoTech Advanced Engineering School (AES). Vladimir Stroyev emphasized the significance of this event: "Our universities have been implementing the AES program for two years now, launching several projects each year, and creating our own specialized laboratory is a logical and natural step. I'm confident that the work will proceed even more rapidly now. I'd like to emphasize that we don't intend to limit ourselves to the AES itself, but will continue to develop projects for the benefit of businesses and the country as a whole."

Andrey Luzhetskiy, head of the PIS, thanked our university for its support: "We face global tasks and challenges that we must respond to promptly. And this is easier and more effective when we have partners like these. All our projects are interconnected and formed into a unified system: identifying wells, including those already shut down, analyzing the possibility of reviving and restarting them, constantly monitoring the situation, monetizing processes, and so on. For example, as part of our joint work with the State University of Management on the ABRIS project, we are developing software systems that will enable us to obtain information on a completely new level. It's gratifying to see your ideas come to life."

The Digital Innovation Lab's primary focus is the promising projects "ABRIS" and "GeoMap." The former is developing mobile and stationary robotic platforms with drones for the automatic monitoring of industrial facilities—from pipelines to complex infrastructure. The latter is dedicated to analyzing economic and environmental efficiency: specialists are assessing the benefits of mothballing old wells or converting them to geothermal power.

ABRIS and GeoMap not only train new-level specialists but also serve as the foundation for the implementation of innovative monitoring technologies in the oil and gas, energy, transportation, and agro-industrial sectors.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 24, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

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On October 24, 1935, the first five-pointed star was installed on the Spasskaya Tower of the Moscow Kremlin, replacing the double-headed eagle. Why was this decision made, and what are the stars made of?

Symbol of the new power

The question of replacing the imperial eagles on the Kremlin towers with figures symbolizing a new period in the country's life has arisen repeatedly since 1917. Several proposals were made regarding what exactly to replace the heraldic eagles with: the USSR coat of arms, gilded emblems, etc. The "star of Mars with a plow and hammer" symbol was approved by order of the People's Commissar of War and the Navy, Leon Trotsky, on May 7, 1918.

Initially, the star was a military attribute, the wearing of which threatened civilians with court martial. After the Civil War, it was incorporated into the flags and coats of arms of the USSR and the Union republics.

Thus, the five-pointed red star became a symbol of the state and the dominant ideology, complementing the complex official coat of arms. During these same years, its new symbolic meaning emerged: the five rays represent the five continents that would soon unite under the banner of communism.

The stars aligned

In the first years after the Revolution, the authorities lacked both the financial and technical capacity to replace the eagles. In 1930, at the request of the NKVD, art historian and restorer Igor Grabar conducted an expert assessment of them. He determined that "none of the eagles currently on the Kremlin towers constitutes a historical monument and cannot be protected as such." In late 1931, the cost of installing a new symbol of power was approved—over 95,000 rubles, a colossal sum for the time. Work began in August 1935.

Incidentally, the last documentary reminder of the Tsar's eagles over the Kremlin was Grigory Alexandrov's 1936 film "Circus": the imperial decorations can be seen in the final scene of the athletes' parade on Red Square.

Star matter

Initially, the artist Yevgeny Lanceray was tasked with preparing sketches of the stars, but Stalin twice returned his drawings, demanding the removal of first the "center circles," then the "fastening sticks." After this, Yevgeny Lanceray was removed from the project and assigned to theatrical designer and academician Fyodor Fyodorovsky.

The stars were welded from high-alloy stainless steel and covered with gilded copper sheets. The new symbols became true works of art—68 kg of gold were used for their manufacture, each adorned with a hammer and sickle weighing a total of 240 kg, as well as over 7,000 gemstone inlays, including aquamarines, amethysts, topazes, rock crystal, and alexandrites.

Each star differed in its artistic design. For example, the star on the Spasskaya Tower was decorated with rays radiating from the center to the top. The star on the Trinity Tower had rays shaped like ears of grain, the Borovitskaya Tower had a pattern that followed the outline of the five-pointed star itself, and the Nikolskaya Tower star had no design at all.

To ensure the Kremlin walls could support the weight of the new symbols, the brickwork of the towers' upper floors was reinforced and additional metal bracing was installed around the perimeter. The Nikolskaya Tower's tent was completely dismantled and rebuilt.

Little star, shine!

However, the first stars quickly lost their beauty and luster: in just two years, the stones had become dull and the coating had become smoky. Furthermore, they were disproportionately large and did not fit well with the architectural ensemble.

In May 1937, it was decided to install a replacement made of ruby glass and replace the amber ones with internal lighting. This was intended to prevent the figures from rusting and make it easier to remove soot and dirt. Another innovation was the creation of a fifth star for the Vodovzvodnaya Tower.

People's artist Fyodor Fyodorovsky redefined the shape and design of the stars, proposing a ruby-colored glass and different sizes so that they would look identical from the ground.

The recipe for ruby glass was developed by glassmaker Nikanor Kurochkin, who later supervised the melting and processing of the material. It was he who proposed creating stars with double glazing: the inner surface was made of milky glass, without which the ruby glass would appear black during the day, and the air gap between the layers diffused the light sources within the star. For his outstanding achievements in glassmaking, Kurochkin was awarded the Stalin Prize.

During the Great Patriotic War, the stars suffered significant damage and were reconstructed from 1945 to 1946. The internal lighting and cooling mechanisms were improved, and the glass was laminated using a special technology.

The everlasting light

The Moscow Kremlin's star illumination operates around the clock, with the lamps burning more intensely during the day than at night to maintain their ruby glow. They have an independent power supply, so the Kremlin symbol won't fade even during a power outage, and the new-generation energy-saving bulbs don't produce carbon deposits, maintaining the star's constant brightness.

Apart from wartime and post-war renovations, the stars were turned off only once: in the mid-1990s during the filming of The Barber of Siberia, at the personal request of director Nikita Mikhalkov to President B.N. Yeltsin.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 24, 2025.

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RVB Company (United Company Wildberries

The Interdisciplinary Olympiad includes a range of general education subjects: computer science, economics, social studies, English language, and additional areas such as financial and management literacy, public speaking fundamentals, and project management.

"At the Russian Higher School of Economics (RHB), we are creating a comprehensive educational ecosystem for the development of future entrepreneurs—from school to professional development. Our joint Olympiad with the State University of Management (GUU) 'Future of Business' is a chance for Russian schoolchildren to prove themselves and take their first steps in entrepreneurship," said Tatyana Kim.

The organizers prepared cases specially developed by leading RHB specialists and the faculty of SUM: problems and tests in mathematics, computer science, social studies, and English. Participants will receive career advice from experts, points for admission to SUM, certificates for finalists, and gifts from RHB. Any Russian student in grades 9-11 can apply by November 17 on the "Future of Business" Olympiad website.

"The Alexandrovsk Commercial School, which later became the foundation of the State University of Management, trained entrepreneurs and businessmen even before the Revolution and was associated with many famous representatives of the Moscow merchant class. All these years, we have continued and developed the traditions of Russian entrepreneurship, trained specialized specialists, organized thematic excursions, opened entrepreneurship classes, and now, together with the Russian Higher School of Management, we will be implementing an Olympiad for talented schoolchildren who will one day develop our country's economy," shared Vladimir Stroyev, Rector of the State University of Management.

In November 2024, Wildberries

Subscribe to the "Our GUU" Telegram channel. Publication date: October 24, 2025.

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At the State University of Management, schoolchildren were shown how theory becomes technology and how ideas become startups. The master class for 10th- and 11th-grade students was held under the auspices of the RosGeoTech Advanced Engineering School (AES), a project implemented by the M.D. Millionshchikov Grozny State Petroleum Technological University (GSOTU) in collaboration with the State University of Management.

Revived technical thought

Before the master class, Andrey Luzhetsky, Director of the Advanced Engineering School, addressed the participants with a welcoming speech. Maxim Pletnev, Head of the Scientific Research Coordination Department at the State University of Management, spoke about the extensive work of the RosGeoTech Advanced Engineering School (1)—a project that covers cutting-edge areas of the Russian economy, including alternative energy, power engineering, the oil and gas industry, and autonomous unmanned and robotic systems.

The future starts now

The central part of the program was a presentation by Nikita Akinshin, a specialist at the Engineering Project Management Center at the State University of Management. "We're not just showing slides," the scientist said. "We're giving a glimpse into real projects that are changing the landscape of today."

Nikita Akinshin spoke about the restoration and extensive modernization of the LUAZ-967M, a Soviet SUV that engineers are transforming into a model of future technology. The vehicle is not only being restored, but also electrified, and equipped with driverless and autonomous control systems.

AI, drones, and anti-drones

A separate topic of the master class was developments in the field of unmanned aerial vehicles (UAVs). The students were shown a model of a highly maneuverable, high-speed UAV and a portable anti-drone system designed to protect critical facilities.

Continuing the theme of advanced technologies, Nikita Akinshin discussed the role of artificial intelligence in engineering. He explained the principles of a hybrid decision support system (DSS), which combines machine learning (ML) and large-scale language models (LLM).

"The task of modern engineers is not only to design hardware," emphasized Nikita Akinshin, "but also to create intelligent systems that control this hardware and analyze data. It is at the intersection of these disciplines that the most breakthrough solutions are born."

The masterclass showed the students that engineering isn't some distant place, but here and now. Real-world examples and live interaction with experts helped the participants understand how technologies are born, inspiring creativity and the development of their own ideas.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 23, 2025.

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On October 23, 1974, in the Vienna meeting hall of the International Olympic Committee, the capital of the USSR was chosen to host the XXII 1980 Summer Olympic Games. This decision was more than just a sporting triumph—it transformed the main Soviet city into a symbol of openness and faith in world peace.

By that time, the Soviet Union was already a recognized sporting power: since 1952, Soviet athletes had consistently ranked among the top three in the medal standings. But hosting the Olympics was something else entirely; it was a challenge to infrastructure, diplomacy, urban planning, and even mentality. And Moscow accepted it.

Triumph of Friendship

Competition was fierce: in addition to Moscow, Los Angeles, Athens, and Paris vied for the right to host the Games. The Soviet delegation, led by Sergei Pavlov, Chairman of the State Sports Committee, convincingly demonstrated the country's readiness not just to organize competitions, but to create a new era in Olympic history. Emphasis was placed on scale, safety, technical equipment, and, especially important during the Cold War era, the idea of a peace Olympics.

Interestingly, the decision was made in a single round of final voting between the opposing finalists, Los Angeles and Moscow: the votes were split 39 to 20. This wasn't just a winning score—it was a signal: people wanted to see the USSR not only as a superpower, but also as a hospitable host.

Back to the Future

Today, looking back on the 1980 Olympics through the prism of time, it's unlikely anyone will remember how revolutionary they were for their era. And yet, it was then that for the first time:

To escort the Olympic flame from Greece, a special RAF-2907 minibus was built with larger radiators and additional electric fans to cool the engine, preventing overheating while traveling at runner's speed. A new, concert-style format for the spectacular opening and closing ceremonies was introduced, setting the standard for future Games. Moscow received modern sports, residential, and infrastructure facilities, many of which are still operational—from the Olympic Sports Complex and thousands of square meters of housing in the Olympic Village to the Cosmos Hotel and Terminal F at Sheremetyevo Airport. For the first time in history, the official Olympic mascot, the charming little bear Misha, learned to fly in hot air balloons and acquired his own biography and universe—he has appeared in cartoons, and even an entire anime series was created in Japan.

The turning point

Of course, the 1980 Games themselves were somewhat marred by boycotts and political provocations. It was a time when some countries had pointedly ignored the previous and subsequent Olympics. But even these troubles couldn't overshadow the USSR's success: on October 23, 1974, the world came to believe in Moscow as a city capable of uniting countries and continents through sport. And for the Soviet Union, this was the moment when the state emerged for the first time not as an "Iron Curtain" empire, but as an open, modern, and ambitious organizer of a global event.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 23, 2025.

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On October 22, 2025, in the Scientific Library of the State University of Management, in anticipation of National Unity Day, a lecture entitled "Strength in Diversity: The Language and Traditions of Different Peoples of Russia" was held for international students. The event was organized by the State University of Management jointly with the Russian Society "Knowledge."

The Russian Society "Knowledge" is a public organization that carries out educational work for young people throughout Russia, regularly hosting speeches by prominent figures in culture, art, science, and history, helping our country's lecturers be heard and find their audience.

Alexander Demanov, a candidate of historical sciences, presented the history of National Unity Day, mentioning how the people's militia led by merchant Kuzma Minin and Prince Dmitry Pozharsky united the country. Exploring linguistic diversity, he explained how the Russian language unites over 190 peoples. He introduced the audience to unique traditions and holidays, emphasizing that unity helps overcome any difficulties, making Russia strong and unique.

At the end of the lecture, the students actively asked the lecturer questions related to Russian history, inquired about the names of holidays, and the diversity of peoples' cultures, and expressed gratitude for the opportunity to learn more about the country in which they study.

The lecture was an opportunity to better understand each other, feel a sense of community, and learn how the traditions and languages of the peoples of Russia create a harmonious unity.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 23, 2025.

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UMC Publishing House presents a new textbook, "Labor Migration: Theoretical and Practical Issues," created by a team of leading experts in state migration policy, including staff from the State University of Management.

The authors of the textbook are: – Vladimir Volokh, Professor of the Department of Public Administration and Political Technologies at the State University of Management, Doctor of Political Sciences, Member of the Council under the President of the Russian Federation on Interethnic Relations; – Vera Suvorova, Associate Professor of the Department of Public Administration and Political Technologies at the State University of Management; – Evgeny Volodin, Director of the Department of Migration Audit and Legal Support for Legal Entities at OST Group of Companies, Member of the Expert Council of the Committee on Labor Migration at the Moscow Regional Organization OPORA RUSSIA.

The publication's scientific director and co-author is Svetlana Shorokhova, PhD in Philosophy, Associate Professor, Dean of the Faculty of International Relations and Geopolitics, and Head of the Department of Political Processes and Technologies at the University of World Civilizations (UMC).

This textbook was published by decision of the Academic Council of the Educational and Methodological Center. It covers fundamental and applied aspects of managing external labor migration processes. It presents a comprehensive analysis of the implementation of the Russian Federation's state migration policy, systematizes modern methods of managing migration processes, and offers innovative practical recommendations.

Target audience:

Bachelor's, specialist's, professional, and master's students majoring in 41.03.04 "Political Science"; Students of advanced training and professional retraining programs; Specialists in the field of public administration of migration processes; Researchers in the field of migration policy.

The textbook will be a valuable resource for both the academic community and practitioners working in the field of migration policy.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 23, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.