Translation. Region: Russian Federation –
Source: Melody – An important disclaimer is at the bottom of this article.
Melodiya announced the resumption of vinyl production at its Novosibirsk plant. The company cited high demand as one of the reasons for the restart. In an interview with TASS, the company's First Deputy General Director, Karina Abramyan, discussed popular vinyl genres and the label's upcoming releases.
— How has vinyl record production changed over the past 30 years?
How are modern records different from those released earlier?
Vinyl production technology is a standard procedure, but today we work with modern equipment. It's from Hong Kong, but created in collaboration with Italians. It has a beautiful name—"Allegro." There are two versions—"Allegro" and "Adagio"—and, as you can imagine, both names are musical terms. Visually, this equipment is very different from the machines used, for example, at the Aprelevka plant, but the essence of the process is the same.
The biggest difference is the vinyl pressing. During Soviet times, it was produced in the USSR, and music lovers sometimes had complaints about its quality. Now we've chosen the best pressing—Italian. I say this from a sound engineer, because it's not my area of expertise: this pressing is noiseless, ideal for recording. We plan to buy colored vinyl pressings. Then we'll be able to experiment with color editions. Now everyone's saying, "Zodiac (a Latvian band—TASS) has come out; it would be great to make it, say, blue." But we're just getting started. Give us the opportunity to consistently produce high-quality vinyl first, and then work with color.
— Is import substitution possible in the near future?
"Import substitution in this segment is impossible: the scale is different. Melodiya in Soviet times employed 40,000 people across the Soviet Union, with factories in Tashkent, Riga, Leningrad, several in Moscow, and a studio in Tbilisi… Millions of copies were sold, so back then, a lot of production was done locally. Now, it simply wouldn't pay for itself and would impact the final cost of the product."
— What production volumes does the plant currently expect?
We're counting on a minimum of 120,000 records per year. Melodiya, as a label, is happy with that. We plan to release two or three releases per month. Vinyl pressing isn't a quick process, contrary to popular belief. And this applies not only to the technology but also to obtaining copyright licenses. As a label, we hold rights to related rights—phonograms and performance rights. But, for example, if we're talking about pop or jazz, we need to find all the copyright holders. More often than not, these are their heirs, who live in different cities and even different countries.
For example, to acquire the copyrights for the release of "Gunesh" and "Dos Mukasan," we spent nine months "clearing" the records. Working in the Kazakh Authors' Society is a slow process. But we were stubborn and achieved results—all the permits have now been obtained.
— What genres are most in demand on vinyl today?
We have several selection criteria. We look at what people are actively listening to digitally, and then we immediately know that 80% of listeners will want to hold it in their hands. Pinpointing specific genres is quite difficult. Many want pop and jazz, but before we release them, we have to find all the copyright holders.
— What releases are you planning to release?
"Certainly, Anna German, I hope we'll have time to release it in time for her 90th birthday. We've already launched a collection by Alexandra Pakhmutova, and there's Pesnyary. And, of course, a children's story. We're planning to release a number of fairy tales. My favorite children's story is "Ali Baba and the Forty Thieves," which has an absolutely fantastic cast—Sergei Yursky, Armen Dzhigarkhanyan, Veniamin Smekhov, and of course, a musical fairy tale by Sergei Nikitin. We'll also release "Old Man Hottabych" and "The Voyage of Captain Vrungel." There will also be classics—Vladimir Spivakov and Grigory Sokolov. I'm sure listening to Bach on record is a special kind of pleasure.
— I agree with you. Are you planning on inviting any contemporary performers? Perhaps there are already some requests?
"We're open to suggestions, and we also want to record and release our contemporaries, but we only announced the opening of production a little over 24 hours ago, so for now we're focused on releasing what the Melodiya label has produced."
You said the decision to resume record production was due to the surge in vinyl fashion. Do you think it will fade over time?
"I don't think so, because it's such a stable trend; it doesn't change much. In my opinion, vinyl has reached a certain plateau. It's back, it's taken its place, and it's not going away."
— Please describe the modern audience that listens to music on vinyl.
"These are primarily thinking people, cultured, and of completely different ages. There are devoted longtime fans for whom Melodiya is a return to their childhood. A lot of young people listen to vinyl, those born after the collapse of the Soviet Union. And then there's the target audience—parents with children who play fairy tales for their children on vinyl. I believe vinyl is a certain cultural staple, emotional, but very beautiful."
Anastasia Kirsanova, TASS, 12/10/2025
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.