Category: Газпром

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Viewers are increasingly choosing online cinemas because they can choose their own content—based on visuals, theme, trailer, or current mood. It's not the sheer number of premieres that holds viewers' attention, but the depth of the story: compelling drama, multifaceted characters, and genuine emotions that engage viewers and make them want to follow the story to the end.

"Of course, there are established TV networks, and there's a category of viewers who come to a specific show at a specific time. On the internet, whether it's paid or free, you find what you want to watch yourself: someone recommended it to you, saying you specifically want a comedy about love or an action movie about aliens."

David Kocharov, General Producer of PREMIER and RUTUBE

PREMIER has become a mature viewing destination: the platform deliberately avoids focusing on family and children's content. After lights out, the remote is handed back to parents—the online cinema opens, and their personal movie experience begins. Viewer time remains valuable: according to media consumption research, the average Russian spends about five hours a day watching videos. Competition for these hours drives demand for innovative solutions. For example, the hit "Overheard in Rybinsk" combines comedy, mystery, and drama, with the series' primary genre being detective fiction.

Why online cinemas have come of age, how genre-blending has become the new reality, and how TV series are helping regions develop—read here.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Gazprom-Media Holding is actively working with the younger generation interested in the media sector as a potential avenue for professional growth. Through the PROfnavigator project, the Holding helps young people choose a career in the media industry and develop pre-professional skills. Eleven events were held in December.

On December 5, at the conference "The Voice of Heroes: Tools, Practices, and Case Studies of New Media," Georgy Ryumin, creative producer at GPM KIT, held a master class titled "Stories Around Us: Storytelling Basics, the Concept of Film Language, and the Structure of a Good Story."

On December 6, Georgy Ryumin held a master class for student media directors and staff, titled "What a Producer Sees in Film: About the Hero, About Dialogue, About Understanding Complex Films, and Why Watch Them."

On December 9, students from the media class at School No. 630 visited Energy Radio Station and immersed themselves in the modern radio industry. Energy producer Bogdan Kantemirov led a fascinating masterclass on creating on-air content and radio show programming. The students interviewed Roma Mironov and Dasha Kudrich, hosts of the morning show "JOYSTICKS."

On December 11, Georgy Ryumin held a master class at the Insight People creative hub on the topic of "Creativity."

On December 15, GPM RTV experts Yulia Vugina, Irina Ovchinnikova, and Olga Turkina spoke to students at Far Eastern Federal University about powerful brand promotion tools and engaging audiences. The experts analyzed key brand promotion methods—collaborations, integrations, and PR—and demonstrated how they are applied in various industries. They focused on the role of communications management in the work of a modern professional and the versatility of marketing tools, which are equally effective in media, sports, and mass events. The experts shared practical case studies of project promotion and explained how to build communications around major events and brands. The students learned how collaborations and integrations help attract and retain audience attention, and how PR is becoming a strategic growth tool.

On December 16, the National Center "Russia" hosted the premiere of the animated series "Tekhnolike," created by YARKO with the support of IRI. The screening was held for students of the Movement of the First. "Tekhnolike" tells the story of a teenage girl in the cyberpunk genre. Together with her friends, she tries to navigate the digital world and learn how to communicate online. After the screening, a discussion with the project team took place about how animation can help develop cybersecurity skills in children. Through series, teenagers experience the situation alongside the characters and draw their own conclusions. And this is more powerful than dry instructions or any "don'ts" from adults.

On December 16-17, Georgy Ryumin recorded a podcast with four bloggers as part of the Insight People conference. Representatives of Gazprom-Media Holding also participated in a pitch session for 11 regional bloggers' media and social projects, titled "Insight People."

On December 22, Georgy Ryumin conducted a career guidance tour at the GPM KIT office for applicants to Film College No. 40.

On December 23, 220 students from media classes and the Yunarmiya (Youth Army) attended the RUTUBE New Year's Eve party, "New Year at Hogwarts," at the Moskva Concert Hall in Ostrov Mechty Park. The RUTUBE video service, in collaboration with the Imperial Orchestra, created a unique experience for fans of the Harry Potter universe and admirers of the music of legendary Hollywood composer John Williams, whose melodies feature in the famous film adaptations. The media class students combined business with pleasure, filming a report about their visit and interviewing the conductor of the Imperial Orchestra.

On December 24, Georgy Ryumin held a master class on production and a tour of the GPM KIT office for Yunarmiya students. The children also watched the film "Palma 2."

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Over 500 children felt like wizards at the RUTUBE New Year's tree show. Charity fund beneficiaries, media class students, and members of the Young Army attended the "New Year at Hogwarts" program. The symphonic show combines live performances of Harry Potter themes with high-tech staging, sets, and special effects.

The Moscow Concert Hall featured music by composer John Williams from famous film adaptations. Students from the media classes combined business with pleasure, filming a report on the event and interviewing the conductor of the Imperial Orchestra. This high-tech symphony orchestra performs music from iconic films, TV series, and video games.

The full recording of the show will be available on RUTUBE on December 30 at 7:00 PM.

The event is part of the Holding's corporate social responsibility programs: PROfnavigator, PRO_Assistance, and PRO_Support.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"The key challenge will remain the battle for the primary metric—user time. Marketplaces will be involved in this battle, alongside TV channels, online cinemas, and streaming services. Their impact on user time will begin to be felt, which will become a significant factor for the media industry." Daria Pugacheva, Director of the Research Department, Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

St. Petersburg residents taught Muscovites about weekends

The city itself is certainly slower paced than Moscow, but this has its advantages. The British army has a principle regarding the misconduct of subordinates: even if a person has committed a serious crime, a decision should be made no sooner than 24 hours later, when the emotions have subsided. In St. Petersburg, it's much easier to make informed decisions than in Moscow.

Viewers are waiting for a hero like Stirlitz or Balabanov's "Brother" on screen.

We conducted extensive research on how the hero's image has evolved in Russian TV series over the past 40 years. The most anticipated character by viewers, yet one that hasn't yet appeared in recent years, is the great modern hero, comparable to Stirlitz or Alexei Balabanov's "Brother." I believe that in the next two or three years, such a hero will emerge in our time. He doesn't necessarily have to be a great man, but he will be a reflection of his era.

Will AI become part of the team?

Artificial intelligence is a powerful tool that accelerates a multitude of processes. But the creative process involves not only analysis and synthesis, but also the application of emotional intelligence when the creator is creating something unique. Artificial intelligence cannot create anything unique. I've seen examples of small forms of video content created by AI. It's quite boring. Therefore, it's right to treat artificial intelligence as a tool in the hands of a skilled creator. The finishing touches are left to the master: giving everything meaning, form, and content.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"You are a recognized expert in the media and advertising communications market. Your talent, extensive professional experience, and authority help shape the image of our country's advertising industry. As President of AKAR, you contribute to the industry's rapid development and its resilience during periods of turbulence. Let me wish you good health, boundless energy, and the realization of your boldest ideas and plans!" Alexander Zharov, CEO of Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The awards ceremony took place today in the Kremlin's Catherine Hall. The Deputy General Director of Gazprom-Media Holding was recognized for his contribution to the development of media and his many years of productive work.

After the ceremony, the head of state spoke with the awardees in an informal setting.

The Order of Alexander Nevsky is one of Russia's most significant state awards, awarded for outstanding contributions to strengthening the state and developing the economy, science, culture, and public life.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"Bloggers who don't post their content on RUTUBE lose hundreds of thousands, and large ones lose millions of rubles, which they could earn by clicking just one button. RUTUBE creates the most favorable conditions for authors; we don't demand exclusives and help our users earn money: we track trends for them, attract major advertisers, and constantly improve the service." Egor Velikoglo, Director of Authored Content, RUTUBE

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The cultural reference points of Hollywood films are no longer perceived as an absolute standard. Audiences expect stories that resonate with their national mentality, traditions, and notions of family, morality, and social responsibility.

The demand for cultural multipolarity is already a global trend. This is providing impetus for the development of international cooperation. The most promising countries are China, India, Indonesia, Malaysia, Thailand, the UAE, Saudi Arabia, and Turkey. Several factors play a role here: audience size and growth, government support for creative industries, shared values, and the demand for alternative content to Western culture. The CIS countries are also under focus.

"We understand that entering the global market isn't always straightforward. Often, the most promising growth opportunities arise at the intersection of industries, where film, music, digital technologies, event formats, and new ways of reaching young people intersect. We recognize this potential and translate it into concrete partnership projects."

Boris Khanchalyan, Deputy General Director of Gazprom-Media Holding

This involves the potential export of not just content, but turnkey solutions: successful media formats, expertise in building and monetizing services.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Sergei Bezrukov, Viktor Dobronravov, Ekaterina Voronina, and Vladimir Yaglych star in a large-scale film about the events of Ancient Rus'.

Yaroslav the Wise marries his daughter Anna to the King of the Franks. A dangerous journey of three thousand kilometers awaits her. Ahead lie crossings, foreign courts, intrigues, and a choice that will change the fate of not only the heroine but also of the empires.

The film was shot with meticulous attention to period detail, including authentic weapons, household items, costumes, and decorations. Extensive historical sets were created at the new Moskino Cinema Park:

Kyiv during the time of Yaroslav the Wise; Krakow in the 11th century; the residence of the German Emperor; castles of the Frankish barons.

The film will be released on February 11, 2027. Central Partnership is one of the film's creators.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.