December 29, 2025: Adapting content to the viewer is a trend for next year.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The rhythm of media consumption is changing: audiences remain on the platform and switch between formats within it. Thus, content adapts to the viewer's mood and daily habits: AI, UGC, and personalized endings.

RUTUBE (https://t.me/rutube) will become even more convenient in 2026: it will combine short and long-form content. On one platform, you can watch a full-length film, then switch to an interview with the lead actor, and round off the evening with short videos featuring critics' opinions or viewer reviews.

Read the full interview with Sergey Kosinsky, Deputy General Director of Gazprom-Media Holding, in RBC Trends.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 26, 2025: How RuTube Became a Habit for 80.6 Million People in the Past Year

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"We strive to create a convenient and engaging service for all users: creators, viewers, and advertisers. We see our content library growing, the amount of time users spend on the platform increasing, and the volume of UGC videos increasing. New bloggers are joining us, and new channels are emerging. We also strive to create safe content, as children often watch our videos, and it's great that mothers trust us with their content."

Alexander Zharov, General Director of Gazprom-Media Holding

What people watched: Streams — “Modern types of fraud…” and a broadcast with Dr. Bubnovsky about back pain. Children's segment — “Kitten Kote,” “Blue Tractor,” and “Masha and the Bear” are in the lead. RUTUBE shows — “Evil tongues,” “Mom, it’s not me,” and “Overcome Dad.” TV channel broadcasts on the platform — TNT, NTV, and Channel One were most frequently included.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 26, 2025: Fly into a fairy tale! A classic familiar from childhood returns to the big screen.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

TNT TV channel took part in a large-scale film adaptation of Pushkin's famous work "The Tale of Tsar Saltan."

The story of Saltan and Annushka unfolds against a backdrop of envy, intrigue, and cruel deception. While the Tsar is away, a forged letter decides the fate of the poor girl and her son. But, as in any true fairy tale, the journey through trials leads the heroes to light, miracles, and justice.

Filming took place in Gelendzhik, Altai, and the Moscow region, and the town of Gvidona took nearly six months to build: the approximately 3,000-square-meter set was handcrafted by over a hundred craftsmen. The project's director was Sarik Andreasyan, and producers included Tina Kandelaki, Arkady Vodakhov, and a large industry team.

The film will be released on February 12th. We're already looking forward to this fairy tale that will make you want to believe in miracles again—and go to the cinema with the whole family!

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 26, 2025: Camera, action! Beloved stories become franchises.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Online cinemas PREMIER and START have renewed their most popular series, "Old School" and "Khutor," for a third season! According to research by J'son

"Old School" tells the story of a strict Soviet-era teacher who finds herself in a modern elite school and tries to reconnect with her granddaughter. And the comedy "Khutor" tells the story of a Moscow crypto coach hiding from debt in a community without gadgets or a traditional life.

Get ready to laugh, worry, and be inspired—the adventures of your favorite characters continue!

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 26, 2025: For Strengthening Security: Representatives of Gazprom-Media Holding Receive Security Council Awards

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

The ceremony took place today in the office of the Security Council of the Russian Federation.

Boris Khanchalyan, Deputy General Director of Gazprom-Media Holding, was awarded the medal "For Services in Strengthening International Security."

Alina Zinnatullina, CEO of the Insight People production center, was awarded the Honorary Badge of the Security Council of the Russian Federation.

Anna Kulikova, Director of Regional Development at Insight People, received a letter of thanks from the Secretary of the Russian Security Council.

The Holding's representatives were recognized for their active participation in the preparation and holding of the "Peoples of Russia and the CIS" festival, their significant personal contribution to ensuring the country's national security, and the promotion of traditional spiritual and moral values.

The International Festival "Peoples of Russia and the CIS" was held in Moscow from October 31 to November 5. Gazprom-Media Holding participated in the forum's business and cultural program and served as its strategic partner.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 26, 2025: Why online cinemas are beating classic television

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Viewers are increasingly choosing online cinemas because they can choose their own content—based on visuals, theme, trailer, or current mood. It's not the sheer number of premieres that holds viewers' attention, but the depth of the story: compelling drama, multifaceted characters, and genuine emotions that engage viewers and make them want to follow the story to the end.

"Of course, there are established TV networks, and there's a category of viewers who come to a specific show at a specific time. On the internet, whether it's paid or free, you find what you want to watch yourself: someone recommended it to you, saying you specifically want a comedy about love or an action movie about aliens."

David Kocharov, General Producer of PREMIER and RUTUBE

PREMIER has become a mature viewing destination: the platform deliberately avoids focusing on family and children's content. After lights out, the remote is handed back to parents—the online cinema opens, and their personal movie experience begins. Viewer time remains valuable: according to media consumption research, the average Russian spends about five hours a day watching videos. Competition for these hours drives demand for innovative solutions. For example, the hit "Overheard in Rybinsk" combines comedy, mystery, and drama, with the series' primary genre being detective fiction.

Why online cinemas have come of age, how genre-blending has become the new reality, and how TV series are helping regions develop—read here.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

On December 26, 2025, Gazprom-Media Holding summarized the results of the PROfnavigator project for December.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Gazprom-Media Holding is actively working with the younger generation interested in the media sector as a potential avenue for professional growth. Through the PROfnavigator project, the Holding helps young people choose a career in the media industry and develop pre-professional skills. Eleven events were held in December.

On December 5, at the conference "The Voice of Heroes: Tools, Practices, and Case Studies of New Media," Georgy Ryumin, creative producer at GPM KIT, held a master class titled "Stories Around Us: Storytelling Basics, the Concept of Film Language, and the Structure of a Good Story."

On December 6, Georgy Ryumin held a master class for student media directors and staff, titled "What a Producer Sees in Film: About the Hero, About Dialogue, About Understanding Complex Films, and Why Watch Them."

On December 9, students from the media class at School No. 630 visited Energy Radio Station and immersed themselves in the modern radio industry. Energy producer Bogdan Kantemirov led a fascinating masterclass on creating on-air content and radio show programming. The students interviewed Roma Mironov and Dasha Kudrich, hosts of the morning show "JOYSTICKS."

On December 11, Georgy Ryumin held a master class at the Insight People creative hub on the topic of "Creativity."

On December 15, GPM RTV experts Yulia Vugina, Irina Ovchinnikova, and Olga Turkina spoke to students at Far Eastern Federal University about powerful brand promotion tools and engaging audiences. The experts analyzed key brand promotion methods—collaborations, integrations, and PR—and demonstrated how they are applied in various industries. They focused on the role of communications management in the work of a modern professional and the versatility of marketing tools, which are equally effective in media, sports, and mass events. The experts shared practical case studies of project promotion and explained how to build communications around major events and brands. The students learned how collaborations and integrations help attract and retain audience attention, and how PR is becoming a strategic growth tool.

On December 16, the National Center "Russia" hosted the premiere of the animated series "Tekhnolike," created by YARKO with the support of IRI. The screening was held for students of the Movement of the First. "Tekhnolike" tells the story of a teenage girl in the cyberpunk genre. Together with her friends, she tries to navigate the digital world and learn how to communicate online. After the screening, a discussion with the project team took place about how animation can help develop cybersecurity skills in children. Through series, teenagers experience the situation alongside the characters and draw their own conclusions. And this is more powerful than dry instructions or any "don'ts" from adults.

On December 16-17, Georgy Ryumin recorded a podcast with four bloggers as part of the Insight People conference. Representatives of Gazprom-Media Holding also participated in a pitch session for 11 regional bloggers' media and social projects, titled "Insight People."

On December 22, Georgy Ryumin conducted a career guidance tour at the GPM KIT office for applicants to Film College No. 40.

On December 23, 220 students from media classes and the Yunarmiya (Youth Army) attended the RUTUBE New Year's Eve party, "New Year at Hogwarts," at the Moskva Concert Hall in Ostrov Mechty Park. The RUTUBE video service, in collaboration with the Imperial Orchestra, created a unique experience for fans of the Harry Potter universe and admirers of the music of legendary Hollywood composer John Williams, whose melodies feature in the famous film adaptations. The media class students combined business with pleasure, filming a report about their visit and interviewing the conductor of the Imperial Orchestra.

On December 24, Georgy Ryumin held a master class on production and a tour of the GPM KIT office for Yunarmiya students. The children also watched the film "Palma 2."

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 25, 2025: "Hogwarts Celebration." New Year's Magic for Charity Funds

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Over 500 children felt like wizards at the RUTUBE New Year's tree show. Charity fund beneficiaries, media class students, and members of the Young Army attended the "New Year at Hogwarts" program. The symphonic show combines live performances of Harry Potter themes with high-tech staging, sets, and special effects.

The Moscow Concert Hall featured music by composer John Williams from famous film adaptations. Students from the media classes combined business with pleasure, filming a report on the event and interviewing the conductor of the Imperial Orchestra. This high-tech symphony orchestra performs music from iconic films, TV series, and video games.

The full recording of the show will be available on RUTUBE on December 30 at 7:00 PM.

The event is part of the Holding's corporate social responsibility programs: PROfnavigator, PRO_Assistance, and PRO_Support.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 25, 2025: The Battle for Attention: Platforms, TV, and Marketplaces

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

"The key challenge will remain the battle for the primary metric—user time. Marketplaces will be involved in this battle, alongside TV channels, online cinemas, and streaming services. Their impact on user time will begin to be felt, which will become a significant factor for the media industry." Daria Pugacheva, Director of the Research Department, Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

December 25, 2025: Emotional Intelligence vs. Artificial Intelligence: How Media is Changing

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

St. Petersburg residents taught Muscovites about weekends

The city itself is certainly slower paced than Moscow, but this has its advantages. The British army has a principle regarding the misconduct of subordinates: even if a person has committed a serious crime, a decision should be made no sooner than 24 hours later, when the emotions have subsided. In St. Petersburg, it's much easier to make informed decisions than in Moscow.

Viewers are waiting for a hero like Stirlitz or Balabanov's "Brother" on screen.

We conducted extensive research on how the hero's image has evolved in Russian TV series over the past 40 years. The most anticipated character by viewers, yet one that hasn't yet appeared in recent years, is the great modern hero, comparable to Stirlitz or Alexei Balabanov's "Brother." I believe that in the next two or three years, such a hero will emerge in our time. He doesn't necessarily have to be a great man, but he will be a reflection of his era.

Will AI become part of the team?

Artificial intelligence is a powerful tool that accelerates a multitude of processes. But the creative process involves not only analysis and synthesis, but also the application of emotional intelligence when the creator is creating something unique. Artificial intelligence cannot create anything unique. I've seen examples of small forms of video content created by AI. It's quite boring. Therefore, it's right to treat artificial intelligence as a tool in the hands of a skilled creator. The finishing touches are left to the master: giving everything meaning, form, and content.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.