From the Arctic to Zosimova Hermitage: the first anniversary of the GUU expeditionary corps

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

On November 17, the State University of Management's expeditionary corps celebrated its first anniversary. About a hundred students and representatives of the expeditionary corps' partners gathered in the Business Center to review the past period and discuss their plans and prospects for the future.

The meeting was opened by Vladimir Stroyev, Rector of the State University of Management, who emphasized the importance of participating in expeditions for developing management skills.

"I'm truly delighted that our university has established an expeditionary corps, as its work is largely volunteer and heartfelt. Moreover, it's a unique experience, an opportunity to get to know your country, its history, its different regions, and its culture. During expeditions, you make lasting friendships, having endured trials together and shared memories. As a student, I traveled extensively through the taiga and the mountains, and I still remember those days fondly," the rector admitted.

To further develop the geography of the expeditions, Vladimir Stroyev, on behalf of the university, signed cooperation agreements with Igor Sin'ko, Executive Director of the Clean Arctic NGO, and Mikhail Butrimov, Director of the Russian Ecosystem NGO. Representatives of these organizations already participated in 2025 in organizing trips for SMU students to the Arctic and the Vyzhegodsky District, respectively.

Vladimir Linnik, head of the GUU expeditionary corps and member of the Russian Geographical Society, spoke about the expeditions that took place in 2024-2025, showed videos of the trips prepared by the students, and shared plans for next year.

Representatives of the organizations that participated in the excursions expressed gratitude to the corps participants and to the State University of Management as a whole.

Mikhail Butrimov noted the high level of responsibility, enthusiasm, and willingness to work under any conditions, both among the GUU students and the faculty who accompanied them to the Vyzhegodsky District to restore the population of endangered plants. Hieromonk Nikon of the Zosima Hermitage, where our students visited approximately 30 times this year, shared his observation that both the expedition participants and the monks were able to understand each other's worldviews and overcome stereotypes. Dmitry Fedoseyev, head of the Clean Arctic volunteer groups, introduced the participants to the project's main activities and potential, and discussed who is suitable for Arctic expeditions.

You can learn more about the expeditionary corps' work and how to join its ranks in the official community.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 18, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

A Hero of His Nation: The Festival of International Friendship and Harmony was held at the State University of Management.

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

In the assembly hall of the State University of Management, cultures and hearts met, united by memories and respect passed down from generation to generation. In the year of the 80th anniversary of the Great Victory, one understands especially deeply the importance of gratitude to our defenders and unity in the face of new challenges.

Olga Petrova, Deputy Minister of Higher Education and Science of Russia, greeted those gathered and said she was pleased to be present at such a grand celebration dedicated to our unity. She remarked, "All of you, each of you, are heroes of your nation. We are many, we are diverse, but this is precisely the strength of our unity, for we are united by the same spiritual and moral values and an understanding of the significance of historical memory. The understanding that the cultural code, the identity ingrained in each of us and passed down from generation to generation, is precisely the connecting thread, the foundation of our sustainable development."

Our honored guest wished the students to always remember the greatness of our homeland, to be proud of it, and to understand that Russia's future depends on each of us. Olga Petrova's final words were drowned out by a standing ovation: "Believe in yourselves, dream, always be an active citizen, and help us solve the important challenges facing the Russian state. And may we succeed!"

The hall also warmly welcomed Biysultan Khamzaev, a deputy of the VIII State Duma from the United Russia party, who first greeted his fellow Dagestani citizens with the traditional "Salam aleikum!", which elicited thunderous applause.

Biysultan Sultanbievich emphasized: “It’s clear that anything cultural is a good thing. And in general, what unites us all is wonderful. We walked through the foyer and saw how the children had prepared for the festival: the food, the costumes, the flags. It’s wonderful that we want to showcase the best we have, our greatest strengths. But most of all, I like your festival slogan: ‘Hero of His People.’ You’ve emphasized what truly unites us all. Next year has been designated by the President of Russia as the Year of Unity. And it’s important not just to talk about this, but to demonstrate it with concrete examples. You have a long life ahead of you; you’ve chosen to lead. I wish you the best of luck in completing your studies at this university and finding your way in life, becoming the very people who will have every opportunity to build and develop the state. Because the future of Russia depends on you; you will lead, demonstrate strong character, and, among other things, tirelessly support the ‘age-old union of fraternal peoples,’ as the wise words of our anthem say.”

The deputy explained that he represented his beloved Dagestan in parliament, invited everyone to visit, and added that his republic is as unique and multinational as the rest of Russia—each of its peoples has its own distinct character, but we are all united by respect for traditions, a caring attitude toward family, and a boundless love for our homeland. Biysultan Khamzayev called for a round of applause for those who defend our values during the special military operation, which the young men gladly did.

It's worth noting that our university prepared a tasting of national cuisines for the celebration of our fellow countrymen—the foyer was filled with delightful, spicy aromas. During the concert, short but powerful video stories about those who performed heroic deeds in the name of the Fatherland were shown on the screen: the names of heroes of the Soviet Military District, the Great Patriotic War, freedom fighters, doctors, scientists, poets, and writers were featured. University performers delighted the audience with rousing folk dances, songs, and theatrical sketches featuring elements of sbandieratori—a traditional Italian flag-juggling technique that originated on battlefields in the 15th century as a heraldic accompaniment to troops.

The atmosphere was incredible: the audience sang along with their fellow countrymen, the kids chanted the names of their countries, and even danced in the aisles. As one of our employees, who was celebrating her anniversary that very day and was present at the festival, said: "It was the best birthday of my life!"

So, hurray to you, GSU! We're back on top!

Subscribe to the "Our GUU" Telegram channel. Publication date: November 17, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Because gladiolus: today GUU celebrates KVN Day

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

November 8th marks the International Day of the Club of the Funny and Inventive (KVN) in Russia – a holiday dedicated to one of the most popular and iconic comedy TV shows that has united many generations of students.

From the Czech idea to Soviet humor

The roots of KVN go back to 1957, when the 6th World Festival of Youth and Students was held in Moscow. It became clear then that Soviet television lacked programs for young people. The "Festival Editorial Board," formed under the leadership of Sergei Muratov, proposed its own version: "Evening of Merry Questions" (VVV), a Soviet version of the Czech program "Gadai, Gadai, Gadalschik."

A distinctive feature of the format was the inclusion of the audience in the game—no one simply sat in front of the screen. The tasks were absurdly difficult and hilarious at the same time: live on air, participants had to bring to the studio the seventh volume of Jack London, a potted ficus, and a kerosene stove, and in the summer, they had to show up wearing a fur coat, a hat, and felt boots. It was precisely this curious incident that led to the closure of VVV: a crowd of students flooded the studio, overwhelmed the police, tore up the curtains, and caused utter chaos. The broadcast was interrupted, and the recording, alas, was lost.

The Birth of the Club of the Merry and Resourceful

Four years later, on November 8, 1961, a team of former VVV writers launched a new project—the Club of the Merry and Inventive. The name alluded to the popular television brand KVN-49, and the abbreviation emphasized the spirit of the game. The first host was Albert Axelrod, and in 1964 he was replaced by railway student Alexander Maslyakov, who remained the host until 2022. Incidentally, Maslyakov's popularity was so strong that asteroid 5245 Maslyakov, discovered by the Crimean Astrophysical Observatory, was even named after him.

The first games were held without any strict rules: competitions emerged spontaneously, tasks were created on the spot, and students joked about both everyday life and ideology. By 1964, classic competitions had emerged—warm-up, STEM, BREEZE, captains' competition, and homework. KVN also has its own music festival, "The Voice of KiViN," and the cheerful bird of the same name became the symbol of the entire competition.

Closure and revival

KVN's popularity grew, but television strictly controlled its humor. For example, shortly before the show's temporary demise in 1971, participants were banned from wearing beards on stage—censors saw this as a mockery of the founder of communist ideas, Karl Marx. Despite this, KVN remained a favorite show for students and schoolchildren until its demise became a symbol of stagnation in the USSR.

In 1986, KVN was revived thanks to the initiative of former players, and Alexander Maslyakov returned as host. The show received a new structure: league levels, a rating system, and new competition formats. The game's anthem changed: first, "On the appointed day, at the appointed hour," and after the break, "We are starting KVN."

Over time, KVN became a veritable breeding ground for Russian show business talent. The club produced Mikhail Zadornov, Yuli Gusman, Mikhail Galustyan, Sergey Svetlakov, Timur Batrutdinov, Garik Kharlamov and Martirosyan, Valdis Pelsh, Leonid Yakubovich, the Uralskie Pelmeni and Once Upon a Time in Russia teams—the list goes on and on, as KVN served as a launching pad for countless talented artists, directors, and producers. The game gave them not only popularity but also invaluable experience in engaging with audiences, creating high-quality humor, and connecting with a wide variety of audiences.

The structure of modern KVN

The current structure of the International Union of KVN is a multi-tiered league system, comprising over 7,000 teams. The central platform is the Major League, while the Premier League serves as a preparatory stage for entry into it. Since 1993, the First League has been in operation, providing preferential access to the Major League.

Since 2013, the union has operated an International League, comprising approximately twenty teams. The teams for the television leagues are formed based on the results of the International Festival in Sochi: teams that advance to the second round receive final approval from the union president.

KVN League of the State University of Management

The KVN League has existed at our university since April 1999. It was founded by members of the "GUU National Team," who developed a system for training new players and representing the university at regional and national levels.

Every year the following events take place at the State University of Management:

KVN School – training sessions for beginners with lectures and practical exercises from the editors of the Moscow Student League; the All-Russian KVN School – master classes, writing materials, and teamwork; and the Moscow and Moscow Region League Structures Festival, where teams are assigned to leagues and have the opportunity to advance to the Central or Major Leagues.

Our teams regularly participate in Moscow and national tournaments, learning from the best KVN players in the country. Many graduates of the KVN League at the State University of Management have found success not only in their professional careers but also in their creative fields, proving that leadership and a sense of humor are a wonderful combination.

In 2012, the KVN League of the State University of Management won the Youth Council Prize under the Prefect of the South-Eastern Administrative District of Moscow in the category "Best Organization in the Sphere of Youth Leisure."

It's worth noting that our League is more than just a creative association, but a true school of life for future managers. Participation in the games teaches students teamwork, creative thinking, communicating their ideas to an audience, and confident public speaking—qualities essential to a modern leader.

Congratulations to everyone involved—the organizers, directors, players, fans, and especially the KVN League of the State University of Management—on International Club of the Funny and Inventive Day! May every warm-up in life, as in the game, bring thunderous applause, and every homework assignment receive an A+!

Subscribe to the "Our GUU" Telegram channel. Publication date: November 8, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

From the heart: GUU and VSKS sent humanitarian aid to the soldiers

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

The State University of Management and the Moscow City Branch of the All-Russian Student Rescue Corps (VSKS) held a joint campaign in support of military personnel participating in missions in the special military operation zone.

Vladimir Stroyev, Rector of the State University of Management, and Vice Rectors Vitaly Lapshenkov and Pavel Pavlovsky, along with Maxim Dzhetygenov, Head of the Moscow City Branch of the VSKS, and Corps volunteers, sent humanitarian aid as part of the "GUU – SVOIM" project. The aid included camouflage nets and trench candles made by our students. This initiative has become a significant example of the university community's unity. Students, faculty, and staff at the State University of Management joined forces to provide concrete assistance to those defending the country today and to express their gratitude for their service.

"Participating in collecting humanitarian supplies for our soldiers is undoubtedly important and necessary. It is each of us's duty to help, to the best of our ability, those who defend our lives and our freedom. We send essential items to the front that are constantly needed in large quantities (household and hygiene products, food), and we also purchase items upon request from soldiers," noted Vladimir Stroyev.

As a reminder, the "GUU – SVOim" campaign began in January 2024. The previous shipment departed on September 30th. Our project is part of the Ministry of Education and Science of the Russian Federation's public campaign "Universities for the Front!", created to collect humanitarian aid for service members of the SVO and civilians in neighboring regions of Russia.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 7, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

StudRussia: A GUU Master's student wins the second stage of the competition for international students.

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

Sumaira Yasmin from the State University of Management won a prize in the regional stage of the All-Russian competition for international students "StudRussia" in the "Conquerors of the Summits" category (English track) for her athletic achievements.

This category honors winners, laureates, and participants in competitions and olympiads at the university, regional, national, and international levels—all those who have made a significant contribution to the development of sports in their alma mater, city, region, and Russia.

The regional stage of the competition, organized by the University of Science and Technology (MISiS) with the support of the Russian Ministry of Education and Science, was held at the Maurice Thorez Moscow State Linguistic University (MSLU). It was attended by 140 international students from 33 countries, representing 57 universities from 14 regions of the Central Federal District.

It should be noted that the main goal of the championship is to identify and reward international students with outstanding achievements in education and science, youth policy, student leadership, community service, volunteerism, creativity, and sports. The winner of the "Best International Student" Grand Prix at the final all-Russian stage will be the winner in several categories; their name will be announced on December 10.

The entire university is rooting for our international classmates! Wishing them new victories!

Subscribe to the "Our GUU" Telegram channel. Publication date: November 7, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

War and Peace: GUU students visited the Patriotic War of 1812 Museum

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

Before National Unity Day, third- and fourth-year students majoring in Advertising and Public Relations, led by instructors Olga Vasilyeva and Alexandra Timokhovich, visited the Museum of the Patriotic War of 1812 to refresh their memories of the Napoleonic Wars.

During the tour, the children examined over 2,000 exhibits and learned about the exploits of Russian soldiers and commanders who demonstrated impressive courage and selflessness. "I was particularly struck by the 'Road to Triumph' hall, dedicated to the Russian army's foreign campaigns and the decisive battles leading to victory over Napoleon. The exhibit vividly illustrates the journey from the expulsion of the invaders from Russia to the complete defeat of the French army, highlighting the genius of the commanders and the indomitable spirit of the Russian people. This is not just a chronology of victories, but a story of the unity of nations in the struggle for freedom," shared Emilia Vasilenko.

The museum's exhibition is structured chronologically, from the early 19th century to the end of the pan-European confrontation of 1815. Display cases feature reconstructed uniforms of the Russian and French armies, weapons, and authentic items from soldiers' everyday lives. Modern multimedia technologies make the visit interactive and visual.

"When you stand before the authentic uniform of a private from the Pavlovsky Grenadier Regiment, and interactive battle maps come to life on the wall, it's a powerful experience. This combination allows you to study the tactical aspects of the battle in detail. We felt how important it is to preserve the memory of the past and share it with others," said Ekaterina Smirnova.

Students were able to experience the world of commanders-in-chief, see the personal belongings of Emperors Alexander I and Napoleon Bonaparte, and the monumental paintings of Vasily Vereshchagin and the final hall with military trophies vividly demonstrated the triumph of the Russian army.

"The museum visit was a true journey through history, helping us feel the spirit of the times and understand how culture and communication intertwine even in a museum setting. For us, communications students, the museum became an example of how to connect with an audience without words—through emotion, aesthetics, and atmosphere. The combination of historical accuracy, modern technology, and rare exhibits makes the museum's exhibition not just educational, but truly vibrant and emotional," noted Angelina Igoshina.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 6, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

GUU — SVOIM: Light, warmth, and camouflage for those behind the ribbon

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

A series of master classes on weaving camouflage nets, making trench candles, and making stoves were held at the Moscow City Branch of the All-Russian Student Rescue Corps (VSKS), located on the campus of the State University of Management.

Forty volunteers—students from the Institute of Information Systems and the Institute of Economics and Finance at the State University of Management—took part in the workshop. Over the course of three days, they made 122 trench candles and three camouflage nets for the next humanitarian aid shipment, which will be sent to Russian soldiers serving in the Special Military Operations Zone (SMO). The shipment will also include other essential items and other needed supplies.

As a reminder, the "GUU – SVOim" campaign began in January 2024. The previous shipment was sent on September 30. The project was created to collect humanitarian aid for military personnel performing missions within the SVO and civilians in neighboring regions of the Russian Federation. It is part of the Ministry of Education and Science of the Russian Federation's public campaign "Universities for the Front."

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Space as a Premonition: GUU Correspondence Students Attend a Conference in Zvezdny

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

The 21st youth conference "New Materials, Technologies, and Devices in Rocket, Aviation, and Manned Spaceflight" was held at the Yuri Gagarin Cosmonaut Training Center (GTC). Students from the Institute of Distance Education at the State University of Management participated in the conference.

The forum is being held in Star City for the 13th time with the support of Roscosmos, Rostec, and the Union of Aircraft Manufacturers of Russia. Its goal is to discover talent, develop scientific and technical creativity, and exchange experiences among young specialists, engineers, and managers working in high technology and space.

After the awards ceremony, test cosmonaut Kirill Peskov met with the participants. He answered the students' questions about working with foreign colleagues, language barriers, adapting to weightlessness, and the perception of time in flight. He also promised to come to the State University of Management to give a separate lecture:

"I hope the conference reports are more than just letters, words, and pretty presentation slides, but that they reflect truly breakthrough ideas that will propel domestic and global space exploration to ensure that, in our lifetime, we leave our footprints on the dusty paths of distant planets. I believe that if we all work together, this plan will be realized," noted Kirill Peskov.

Afterwards, the students toured the Cosmonaut Training Center's technical facilities. In the Mir Orbital Station Hall, they were shown its full-scale simulator, where cosmonauts practiced weightlessness and learned to operate life support systems. The Soyuz Spacecraft Hall featured simulators that fully replicated real manned spacecraft. And in the International Space Station Hall, they saw the modules where modern crews live and work in orbit. Cosmonaut Training Center staff also explained how preparations for launch, docking, and return to Earth are conducted.

The students say the trip left a strong impression on them: the opportunity to see how cosmonauts prepare for missions and to personally interact with one of them opens new horizons and inspires scientific work. This isn't just a tour, but a step into the future—perhaps one of them will one day fly into orbit.

The organizers express their gratitude to the leadership of the Cosmonaut Training Center, the Directorate of the Institute of Distance Education at the State University of Management, and Alexey Sazonov, CEO of the company "April 12." We hope that such scientific and practical events will become a good tradition.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

Marketing of the Future: Modern Advertising Theorists and Practitioners Gather at the State University of Management

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

The 2nd All-Russian Scientific and Practical Conference "Marketing, Brand Management, and Advertising in the Modern World" was held at the State University of Management. Over a hundred scholars, experts, and students from across Russia discussed current trends and challenges in marketing.

Representatives from leading universities participated in the conference, including Immanuel Kant Baltic Federal University, Kazan and Southern Federal Universities, Northern (Arctic) Federal University, Chelyabinsk State University, Russian University of Transport, as well as Donetsk universities and Rosbiotech.

Faculty from the SUM Institute of Marketing delivered relevant presentations. Professor Irina Okolnishnikova discussed the design of the university's educational ecosystem, while Professor Victoria Bondarenko discussed sustainable development marketing. Faculty members Petr Tazov presented a social profile of MBA program consumers over the past two decades, Daniil Khokhlov shared his experience promoting a circus festival in St. Petersburg, and Marina Zotkina demonstrated how immersive technologies and the Metaverse are changing the tourism market.

A separate section was dedicated to student presentations, where future marketers and brand managers showcased their fresh ideas and promising solutions.

The conference brought together practice and science, experts and students, providing a platform for exchanging experiences, discussing trends, and exploring new approaches in marketing and advertising.

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.

"Professional Tomorrow": the results of the correspondence stage of the Competition have been announced

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

The expert committee has completed its evaluation of student inclusive projects for the "Professional Tomorrow" Competition, which will be held for the second time at the State University of Management.

Finalists who will participate in the in-person Moscow stage from December 2nd to 4th will receive official invitation letters, and a list of their work will be published in the Championship Showcase. The organizers ask that you review your project cards and, if necessary: — add an illustrative image or logo; — indicate the full team composition; — update the project description; — upload the final presentation, which will be presented at the final.

The "Professional Tomorrow" competition aims to support and promote the best student inclusive initiatives that create opportunities for future entrepreneurs and managers. Our rector, Vladimir Stroyev, emphasized: "SUU trains managers in all sectors of the economy. And it's especially important for us to be the venue for this competition, as our students, as future managers, are immersed in the issues of inclusive culture and understand the specifics of employing people with disabilities, which in turn leads to a higher level of inclusive culture in society."

Subscribe to the "Our GUU" Telegram channel. Publication date: November 5, 2025.

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.