Translation. Region: Russian Federation –
Source: Peter the Great St. Petersburg Polytechnic University –
An important disclaimer is at the bottom of this article.
The Higher School of Service and Trade of the Institute of Industrial Management, Economics and Trade held a series of events dedicated to World Tourism Day.
Tourism Week kicked off at the Institute of Secondary Vocational Education at SPbPU, with the active participation of faculty from the Higher School of Service and Trade of the Institute of Industrial Management, Economics, and Trade. Open lectures were followed by interactive business games, where college students not only gained theoretical knowledge but also applied it in a setting as close to professional work as possible. HSSIT Associate Professor Ksenia Pasternak gave a lecture on the methodological foundations of creating unique tourism products, focusing on innovative approaches and creative strategies. The business game "Generating Hotel Ideas Using the Osterwalder-Pignet Model," organized by HSSIT Associate Professor Boris Lyamin and HSSIT Master's student Margarita Yanchevskaya, generated considerable interest. Participants had the opportunity to simulate business processes through play, developing their strategic thinking and teamwork skills. The final stage of the career guidance program was a presentation by Vladimir Vasiliev, a master's student at the Higher School of Social and Technical Studies, in which he highlighted the prospects for further education and professional growth at the Polytechnic University.
The next important stage of the program was the intellectual quiz "Traveling with Peter 2.0." Organized by Tatyana Khnykina, head of the Tourism and Hotel Management programs, Elmira Kutyeva, associate professor at HSE, and students majoring in Tourism, the event included a variety of tasks, from logic puzzles to questions on the history of tourism and the cultural traditions of various regions. The participants demonstrated their erudition and team spirit, and the team of third-year Tourism students deservedly won.
The final event was a scientific and practical seminar, "Engineering the Inclusive Tourism Ecosystem: A Technical, Economic, and Pedagogical Discourse." Representatives of the legislative branch, leading scientists, heads of social organizations, and industry practitioners spoke at the seminar. Oksana Miroshnichenko, head of the Russian Ministry of Labor's resource center, presented a detailed analysis of legislative changes aimed at creating an accessible environment for tourists with disabilities. Irina Skupchenko, an expert with the All-Russian Society of Disabled People, described the methodology for conducting barrier-free environment assessments, and Maria Bondar, co-founder of the travel company "Liberty," shared her practical experience in organizing inclusive services using the example of a specialized travel agency. Representatives from SPbPU made a special contribution to the scientific discussion. Dmitry Efanov, professor at the Higher School of Cyber-Physical Systems Management at the Institute of Computer Science and Cybersecurity, presented a promising concept for integrating physical and digital infrastructures to create comfortable conditions for people with disabilities. Vyacheslav Potekhin, associate professor at the Higher School of Management and Social Sciences, spoke about the implementation of smart technologies in the hotel industry, while ISI graduate students Maria Plekhanova and Yesenia Elina presented innovative projects in the field of architecture and automation of tourism infrastructure.
Summing up a busy and productive week, Olga Voronova, Director of the Higher School of Service and Trade, noted the importance of a comprehensive, systemic approach aimed at creating a holistic educational ecosystem that facilitates the harmonious integration of secondary vocational and higher education. She emphasized the importance of implementing advanced teaching methods, game-based formats, and closely linking curricula to the real needs of the tourism sector. This strategic approach enables the development of well-rounded, highly qualified specialists capable of effectively influencing the development of Russia's tourism industry.
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