Capital products strengthen their position in the global market of healthy food products

Translation. Region: Russian Federal

Source: Moscow Government – Government of Moscow –

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Moscow entrepreneurs are strengthening their positions in the global market of healthy food products. With the support of the Moscow Export Center (MEC), protein and fruit bars, muesli, cereals, breads and other capital products are supplied to more than 20 countries, including China, the UAE, India, Brazil and the CIS countries.

In 2024 and the first half of 2025, the volume of healthy food exports from Moscow supported by the MEC exceeded 1.3 billion rubles.

"There is a growing demand among consumers for healthy food products. In a highly competitive market, not only the natural composition is important, but also the overall compliance of the product with the expectations of the target audience. The wide geography of Moscow healthy food products exports speaks of the trust of foreign consumers in goods produced in Moscow," she noted.

Kristina Kostroma, Head of the Department of Entrepreneurship and Innovative Development of Moscow.

As part of the implementation of export support programs, the Moscow company Snaksi received the opportunity to enter the international online trading platform 1688.com. As a result of the placement, a contract was concluded for the supply of protein bars and healthy chocolate to China.

The Melas company took advantage of the support service of a representative of the Moscow Export Center in China, ultimately concluding a contract for the supply of Dr. Körner crispbreads, already well known to Russian consumers, to China.

SVD-Group successfully presented its products at the Gulfood 2024 international exhibition. The result was a contract for the supply of muesli, crispbread, bran and freeze-dried berries to the UAE.

As part of the promotion of products of capital exporters with the support of the MEC, Moscow producers of healthy food take part in international festivals and fairs "Made in Russia" in friendly countries. These events are held jointly with the Russian Export Center. Products of Moscow companies were presented at four major fairs in China and the UAE, which were held from November 2024 to May 2025.

The Moscow Export Center was established by the Moscow Government in 2017 to provide financial and non-financial support measures to Moscow entrepreneurs in order to promote Moscow goods and services on foreign markets. The Moscow Export Center is a subordinate organization Department of Entrepreneurship and Innovative DevelopmentOne of its key tasks is to increase the number of Moscow exporters and grow their export revenue.

Today, the MEC provides the capital's business with comprehensive support at all stages of the export route – from preparation and training in foreign economic activity (FEA) to promotion abroad, assistance in increasing sales of financial incentives for FEA after concluding export contracts. Currently, the MEC's toolkit includes more than 30 support measures.

Sergei Sobyanin told how Moscow helps the capital's business develop

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