Translation. Region: Russian Federal
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
The Moscow Seasons festival took place in Kuwait City for the first time. Kuwaiti residents explored Russian culture: they sampled tea from a samovar, learned about traditions, and made wishes for a future winter trip to Moscow. The festival attracted over 375,000 visitors, and the program culminated in a concert by the Moscow State Academic Symphony Orchestra.
The main venue was the "Moscow" pavilion, located in Avenues, the Middle East's largest shopping mall. It featured live performances by musical groups playing balalaikas and performing folk songs, and a stand featuring the "Moscow Tea Party" project. Guests sampled signature teas and sweets. Visitors could also take a VR walk through the streets of the modern Russian capital and participate in quizzes and other activities. For example, visitors could post photos to the branded lens of the official Discover Moscow Snapchat account.
The "Winter Moscow" photo exhibition attracted particular attention. Visitors were invited to share their wishes for a future trip to the Russian capital. They selected special stickers describing what they would like to do in Moscow during the winter and then pasted them into the empty frames. Among the most popular wishes were a photo in a fur hat with earflaps, tea from a samovar, a husky sledding trip, and a visit to the largest skating rink in Europe.
The Moscow Seasons program culminated with a performance by the Moscow State Symphony Orchestra under Ivan Rudin at the Sheikh Jaber Al-Ahmad Cultural Center. The hall was filled with ambassadors from the Persian Gulf and Southeast Asian countries, representatives of the tourism industry, and numerous admirers of Russian culture. For the Persian Gulf region, this event was a significant cultural milestone, and for Moscow, an important step toward entering a promising new tourism market. The audience enjoyed Nikolai Rimsky-Korsakov's symphonic suite "Scheherazade," Pyotr Tchaikovsky's suite from "The Nutcracker," and excerpts from Igor Stravinsky's ballet "The Firebird."
The following day, the orchestra's musicians held a master class for students from the College of Basic Education at the Kuwait Museum of Modern Art (Contemporary Art Platform). The participants included students from the class of composer and associate professor Abdullah Khalaf, a renowned Kuwaiti musician, conductor, and composer. The young Kuwaiti performers had the unique opportunity to work with Tatyana Sukhareva, a pianist and teacher in the piano department of the Central Music School of the Tchaikovsky Moscow State Conservatory.
Tourist flow
Moscow continues to strengthen its position in the Middle East tourism market. In 2024, tourist flow from Kuwait to Moscow reached a record high (over 16,500 visitors), tripling the previous year's figures. This high level remains strong: in the first half of 2025, over 6,300 Kuwaiti tourists visited the capital—approximately the same number as in the same period last year.
More than a quarter of Kuwaiti visitors come to the Russian capital for cultural and educational purposes. Tourists from this country are characterized by high budgets (in 2024, they spent an average of over 272,000 rubles on a trip to Moscow) and a choice of premium hotels, as well as an interest in exclusive cultural and gastronomic experiences.
Moscow City Tourism Committee The project is creating a strong brand for the capital as a major tourist destination not only in Russia but also internationally. Moscow's most frequent visitors come from China, India, the CIS, and the Middle East. To strengthen its international ties, the Russian capital organizes business missions, showcases its tourism potential at industry exhibitions, and creates projects and hosts events aimed at international tourists, such as the "Chinese New Year in Moscow" festival.
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