Translation. Region: Russian Federal
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
Moscow entrepreneurs who offered their products at the "Made in Moscow" art pavilions were able to significantly increase sales and revenue, expand customer traffic, and strengthen their brands. The art pavilions operated on city streets as part of the project. Summer in Moscow.
"The 'Made in Moscow' project is an integral part of the 'Summer in Moscow' project. Entrepreneurs have reported a significant increase in sales over the season. Summer art pavilions have become sought-after venues for Muscovites and visitors to the capital seeking to purchase high-quality, locally produced goods. Cosmetics and children's products are particularly popular, demonstrating the growing interest in Moscow brands," she said.
Kristina Kostroma, Head of the Department of Entrepreneurship and Innovative Development of the City of Moscow.
From books to toys
Entrepreneurs creating products for children sold more than 30,000 items worth over 30 million rubles over the course of three summer months.
Specifically, the Strekoza publishing house sold approximately 800 books at the Raketa pavilion on Rozhdestvenka Street and the Green Market pavilion on Bolotnaya Square, earning almost a million rubles. According to Yulia Guralova, the company's founder, direct sales have proven to be enormously effective: margins were several times higher than those from other sales channels.
The family-run wooden toy workshop "Lesnushki and Valda" sold about a thousand items for over one million rubles. According to Natalya Granina, its founder, the proceeds helped the company strengthen its position for the new season, purchasing necessary materials and investing in new equipment.
Doni Print, a figurine printing shop, became one of the record-breakers in sales volume. The entrepreneurs sold nearly three thousand items for over three million rubles.
"Since participating in the 'Made in Moscow' project, our turnover has grown 4.2-4.8 times. Our printer fleet has increased to 30 units, and our social media following has exceeded five thousand. We're now preparing to open our own store," noted the brand's founder, Dmitry Donskikh.
From cosmetics to furniture
Beauty brands also performed well, selling over 25,000 products worth over 23 million rubles during the season.
Thus, the decorative cosmetics brand Elian Russia sold almost two thousand products worth one and a half million rubles during the season. The products were displayed at the Green Market pavilions on Bolotnaya Square and the Beauty Bus on Arbat Street.
"Participating in the summer project together gave us the opportunity to introduce ourselves to a wider audience and highlight our Russian origins as a competitive advantage. Posting on the project's portal
madeinmoscow.rf "It attracted additional traffic, and the expansion into two key locations in the capital's center strengthened our physical presence. During the partnership, sales increased by 25 percent, several new locations were added, and our social media audience increased by 15 percent," emphasized the brand's founder, Alexey Ivanov.
Fashion manufacturers were also among the top sellers, selling over 10,000 items during the season, worth over 24 million rubles. Furniture and decor companies generated revenue of approximately 22 million rubles, selling over 33,000 units.
Residents will share their opinions on the art pavilions of the "Made in Moscow" project."Summer in Moscow" has become a powerful driver of the capital's economic development.
"Made in Moscow" is a project promoting local brands. Today, it includes over 7,500 companies, and website You can find over 36,000 products made in the capital. Entrepreneurs receive free support, from participation in major city events to informational assistance.
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Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.