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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, Sept. 14 (Xinhua) — The Exhibition Hall of Cultural and Tourism Services has been one of the highlights of the 2025 China International Fair for Trade in Services (CIFTIS 2025), attracting large crowds to view its colorful displays.
Visitors strolled through bustling aisles filled with a stunning array of cultural and creative products, from fridge magnets to postcards and more.
CIFTIS 2025 not only showcased China's rich cultural heritage, but also demonstrated the innovative vitality of its cultural industry. Chinese enterprises combined tradition with modernity, national characteristics with global influence, and redefined cultural consumption, raising it to a new level.
REVIVAL OF TRADITIONS
Creative products created in a museum style have become an integral part of cultural consumption. Recently, the Phoenix Crown refrigerator magnet based on historical artifacts from the National Museum of China has caused a stir among buyers. In the cultural and tourism service area of CIFTIS 2025, local companies presented their own creations inspired by cultural landmarks.
Ren Bin, product manager of Panjiayuan Creative and Cultural Company, said they develop products based on traditional cultural elements. “We aim to preserve the beauty of cultural relics and bring in modern aesthetics, hoping to help young people understand China’s traditional culture,” he added.
Along with traditional culture, traditional crafts have become a new consumer trend. At the Fangshan District booth, staff demonstrated the process of grinding ingredients such as agarwood, rose and jasmine into fine powder, which is then turned into delicate beads for bracelets and accessories.
“These products are popular for their exquisite fragrances and their role in traditional Chinese aromatherapy, making them highly sought-after wellness souvenirs,” said Jiang Li, an employee of the company.
NEW CROSS-BORDER TRENDS
Even the most modern toys are influenced by traditional elements. Chinese toymaker Pop Mart has introduced products that combine traditional elements, such as Dunhuang Grotto-themed clothing.
While many designer toy companies draw inspiration from local culture, they are expanding their horizons globally. Letsvan's general manager of public affairs Shen Hao said the company's products are currently sold in Southeast Asia, North America and the Middle East.
"We actively incorporate elements of foreign culture into our products," he said, showing off a doll dressed in traditional Thai clothing and adorned with an elephant-ear-shaped hat. "This helps us create cross-cultural connections with our customers."
The company has been developing cross-industry collaborations, including recent partnerships with the China Open tennis tournament and China Fashion Week. Shen Hao added that Letsvan will continue to innovate through cross-disciplinary integration.
Hu Qiang, General Manager of Public Relations at Letsvan, commented: “Every era has its own iconic toys. While Barbie represented idealized beauty in the past, today’s dolls celebrate uniqueness and individuality, which resonates with young people’s desire for self-expression. This requires us to explore more diverse and interdisciplinary themes.”
INTERACTIVE CONSUMPTION
Collecting seal impressions in the exhibition hall has become a popular activity that began as a simple interaction but has now evolved into a new form of cultural consumption.
The stamp stands act as a guidebook, encouraging visitors to explore each stand. Many come prepared, with brand new notebooks, making collecting stamped images an unforgettable ritual.
At the China National Film Museum booth, visitor Hu Huiyuan carefully stamps a page in her brand-new notebook. “I already have a few of these notebooks at home,” she explains. “Because this event is so big, I made a new one just for this occasion.” For her, these collections are more than just mementos; they are tangible testaments to her life’s journey.
The trend has also taken on an artistic and creative twist: impressions from multiple stamps can be superimposed to form a single image, with each stamp adding a new color or line to the image. This turns simple stamping into personalized visual creations, enhancing the sense of involvement and experience.
In fact, the desire for deeper interactions and immersive experiences is now fueling cultural consumption. Visitors to CIFTIS 2025 lined up across the hall to experience mixed reality (MR) through wearables, immerse themselves in interactive virtual worlds, or take virtual tours of global landmarks. -0-
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