Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
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Project "Summer in Moscow" is nearing completion. Its events took place on the streets and parks of the capital for over three months. More than 400 venues hosted 86,000 cultural, sports and entertainment events. They were visited by 51.9 million guests. More about this in on your blog Sergei Sobyanin said.
Compared to last year, the attendance of many city venues has increased by 10-20 percent, and often by 1.5 times — for example, the Green Market on Bolotnaya Square. More than half of the festival guests were Muscovites, about 17 percent of visitors came from the Moscow Region, 15-18 percent of participants came from other Russian regions, and 10-14 percent were tourists from other countries. The project is especially popular among active young and middle-aged Muscovites. A third of the visitors to the Summer in Moscow festival venues are citizens aged 25-44. For many of them, the project has become an opportunity to diversify their family leisure time.
"At the start of the project, we focused on cooperation with city businesses. We offered entrepreneurs to organize their own events within the framework of the general concept of "Summer in Moscow". And this focus has fully justified itself. More than 1.9 thousand companies took part in the 2025 project, which is 73 percent more than in 2024," the Moscow Mayor noted.
According to preliminary estimates, in June-July, the capital's organizations in the public catering, culture and leisure sectors increased their revenue by 24.3 percent (here and below – in comparable prices), and the growth in turnover of cafes and restaurants amounted to 24.1 percent (up to 159 billion rubles) compared to the same period in 2024.
In the first half of 2025, the number of cafes and restaurants in Moscow increased by 655, and the number of summer verandas exceeded five thousand for the first time.
The sports industry increased by 20.7 percent (to 21.5 billion rubles), cinema by 23.8 percent (to 3.8 billion rubles), and theaters and other organizations in the field of performing arts and artistic creativity by six percent (to 10.6 billion rubles).
"Business has made a significant contribution to the summer decoration of Moscow. Eight thousand companies joined the festival. They decorated the facades, verandas and shop windows of their establishments with flowers or provided sponsorship support to the festival locations," added Sergei Sobyanin.
More than 450 times, businesses joined in the implementation of city projects: they held events and created their own thematic sites.
Thus, SberDevice invited everyone to a gaming zone with consoles, VkusVill organized picnic zones and master classes, KidZania installed playgrounds, the pet store Four Paws opened grooming zones for pets, Spirit.Fitness held yoga training, and Yandex Books presented an exhibition of covers of classic works on Rozhdestvensky Boulevard.
If desired, entrepreneurs could organize an event or promotion "Summer in Moscow" on their own site. The StarsCoffee coffee shop, the President dentistry, the MoreKot cat cafe and many other establishments held more than 1,300 events and provided over three thousand different discounts and promotions.
Goods from Moscow manufacturers were well promoted. They could be purchased in one of 12 bright, recognizable pavilions, as well as in the Green Market on Bolotnaya Square. They were visited by over 1.5 million people. 700 Moscow manufacturers presented their goods, and their additional revenue amounted to over 200 million rubles.
"Summer in Moscow" gave us bright emotions and good impressions. And – what is also very important – it had a huge economic effect. This year we were convinced once again that the project is a good catalyst for the development of the city's economy," summed up Sergei Sobyanin.
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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