Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, Aug. 29 (Xinhua) — The Made in Russia festival and fair was held for the first time in Beijing on Thursday, where local residents actively bought sweets, drinks, souvenirs and folk art products from different parts of Russia.
At the opening ceremony, Veronika Nikishina, Director General of the Russian Export Center (REC), made a video address. “The festival is taking place during the celebration of Chinese Valentine's Day, and this is very symbolic, because Russian culture, our goods and traditions are all imbued with love and mutual respect. These values are also the basis of friendship between our peoples,” she said.
This year, Chinese Valentine's Day (Qixi Festival) fell on August 29.
V. Nikishina also reported that the REC is currently developing trade infrastructure, creating national expositions and representative offices, opening permanent offline and online points of sale in order to strengthen the trust of Chinese consumers in Russian goods, develop cultural ties and expand opportunities for cooperation.
The highlight of the first day of the festival was Kamila Valieva's exclusive ice show. A Chinese fan with the surname Zhang came to the festival from Shanxi Province especially for the skater's performance and said: "I have been a devoted fan of Kamila for three years, K-bao /a nickname that Chinese fans have come up with for K. Valieva, literally meaning "Little K"/ always gives me strength and confidence."
At the opening ceremony, K. Valieva, in turn, noted: “I have always admired Chinese culture, its rich history and traditions, and the love and support of my Chinese fans, who affectionately call me K-bao, inspire me every day.”
The presence of a popular figure skater in China emphasized the importance of cultural and business exchanges between Russia and China. Thus, the Made in Russia festival-fair went beyond the scope of a trade event and became a platform for synergy in promoting Russian products, culture, sports and traditions.
Since its inception, the Made in Russia festival and fair has helped Russian enterprises enter the Chinese market and increase the recognition of their products.
Representative of the company "Makfa" Denis Danko, who is participating in the fair for the 6th time, noted that it helps local consumers get acquainted with Russian goods.
The General Director of the Khotkovo Factory of Carved Art Products, Vitaly Khrulyov, in turn, emphasized that such events significantly contribute to the development of trade between China and Russia, especially in conditions where Russian products are not yet as popular in China as Chinese brands in the Russian Federation.
Vice President of the Russian Export Center Tatyana An noted: “China is a very large country, we want to visit all the provinces and will try to be present in many of them, so of course, we have very big plans for next year in different regions – to hold our fairs and open stores. By the way, a “Made in Russia” store is opening in Beijing.” -0-
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