Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
SHANGHAI, Aug. 17 (Xinhua) — The Russian Export Center (REC, VEB Group) on Saturday launched two retail stores under the “Made in Russia” brand in the city of Shanghai (eastern China).
Vice President of the Russian Export Center Alexey Solodov addressed the guests of the grand opening ceremony with a welcoming speech in the form of a video message. He noted that China remains a strategically important market for Russian exporters.
As a representative of REC contract partners in the Shanghai region, Xie Xiaoping, CEO of Shanghai Pinyinong Food Co., Ltd., is optimistic about the prospects of branded stores with Russian goods under the “Made in Russia” brand.
"I don't remember how many times I've been to Russia. My goal is to introduce high-quality Russian agricultural products to a large market like Shanghai, especially flour, formula, honey and other products that were previously little known in the southern regions of China," he said.
He believes that Russian food and agricultural products have certain competitive advantages in terms of quality and price. With further expansion of the range, including the introduction of chilled aquatic products such as Kamchatka crabs, the reputation of Russian products in the eyes of Shanghai residents could be further strengthened.
As reported, the area of the two stores in Shanghai is 139 sq.m. and 85 sq.m. They offer a wide range of goods – about 700 items from 60 Russian manufacturers. On the shelves you can find confectionery, canned goods, honey, alcoholic and non-alcoholic beverages, dairy products, healthy food products, perfumes and much more. -0-
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