Translation. Region: Russian Federal
Source: Ministry of Economic Development (Russia) – Ministry of Economic Development (Russia) –
An important disclaimer is at the bottom of this article.
In the first half of 2025, the partnership programs of the Ministry of Economic Development of Russia with Avito and hh.ru showed significant results, supporting small and medium businesses, as well as social entrepreneurs. Being a good addition to government support measures, these initiatives helped hundreds of entrepreneurs find employees and expanded the range of opportunities and solutions available to them to help them develop their own business.
"The results of the partnership programs with Avito and hh.ru confirm their relevance and effectiveness. Since the beginning of the year, more than 1.5 thousand applications from entrepreneurs have been received under these programs. We see how businesses are actively using these tools to solve practical problems: attracting new clients, promoting products and services, finding personnel – which is especially relevant in the context of labor shortages, as well as the production of goods and services for socially vulnerable groups. We plan to expand cooperation with partners: now the Ministry of Economic Development and large digital companies are developing new solutions that will help small and medium businesses reach a qualitatively new level," said Deputy Minister of Economic Development of Russia Tatyana Ilyushnikova.
In the first half of 2025, entrepreneurs from almost 70 regions of the country took part in the partnership program of the Ministry of Economic Development and Avito, more than 1 thousand applications were submitted. The most active were sellers of goods and providers of business services. In terms of the number of applications, entrepreneurs from St. Petersburg, Moscow, Kaliningrad Oblast and Krasnodar Krai are in the lead.
"Avito provides a whole range of support measures to both beginning and experienced entrepreneurs. We provide a low entry threshold, access to an audience of more than 72 million users throughout Russia, expert support, promotion and training programs, the Avito Business 360 service for solving current problems and a partnership program with the Ministry of Economic Development. With its help, entrepreneurs successfully scale their businesses. This is an example of effective cooperation between business and the state, and we are ready to develop it further," said Avito Managing Director Vlad Fedolov.
As part of the program of the Ministry of Economic Development and Avito, immediately after verification, new Avito users in the categories "Goods" and "Services" receive 1 thousand bonuses that can be spent on promotion. Additionally, you can get another 10 thousand bonuses for the first spending of 5 thousand rubles. And also another 10 thousand bonuses for similar activity in the second month. In total, participants in the affiliate program can accumulate up to 21 thousand bonuses. All bonus funds can be used to promote ads, increase visibility and attract customers.
The program applies to individual entrepreneurs and organizations working in the goods and services sector, as well as those who have the "self-employed" badge. The conditions apply to new users and entrepreneurs who have not previously used Avito actively: their promotion costs over the past six months should not exceed 1 thousand rubles per month.
To participate and receive bonuses, you must contact the regional centers "My Business" – the infrastructure that provides support for the national project "Efficient and Competitive Economy", or submit an application online by link.
The program with the platform for finding employees and jobs hh.ru also showed high results: 520 social entrepreneurs posted over 1 thousand vacancies, which made it possible to employ a significant number of people in socially significant areas.
"Cooperation between hh.ru and the Ministry of Economic Development of Russia has been ongoing for several years in terms of supporting small and medium-sized businesses (since the start of cooperation, more than 5 thousand SMEs have received preferential access to the service), as well as increasing the efficiency of socially oriented small businesses. It is important that on hh.ru, thousands of entrepreneurs from all over the country can not only find employees to develop their business, but also gain valuable experience in interacting with effective online recruiting tools and modern solutions for automating personnel selection. Thanks to our joint projects, small and medium-sized businesses and socially oriented businesses have access to the same mass channels for finding employees as large businesses. This significantly improves the competitive environment, ensures equal access for any business regardless of its scale, and the efficiency of hiring and job search in the entire labor market," said Dmitry Sergienkov, CEO of hh.ru.
Social entrepreneurs included in the register of the Ministry of Economic Development of Russia can take advantage of a special support program on the hh.ru platform. As part of this initiative, businessmen have the opportunity to post two vacancies of the "Standard" category free of charge for a period of 30 days.
The programme runs until the end of 2025 and aims to help social enterprises find qualified employees.
Standard category vacancies allow employers to find suitable candidates as they are displayed in search results and can be included in the job seeker mailing list.
To connect the service, social entrepreneurs only need to contact the nearest My Business Center. The center's specialists will help fill out an application and answer all questions. Contact information for regional centers can be found on the official website or using the interactive map.
In addition, for those who do not yet have the status of a social entrepreneur, the My Business centers are ready to assist in preparing the necessary documents and submitting an application to regional authorities. The partnership programs of the Ministry of Economic Development help attract clients and increase the competitiveness of business, saving money.
This allows companies to redirect saved resources to other strategic tasks. They are especially important for small and medium-sized enterprises and social entrepreneurs, who often face limited resources.
All details about affiliate programs are on the My Business website in the Special Programs section.
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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