Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
An important disclaimer is at the bottom of this article.
As part of the project "Summer in Moscow" Hundreds of events organized by the capital's entrepreneurs have already taken place. Representatives of the city's small and large companies spoke about the effect of the events held and about future plans for cooperation with the project.
There are several formats of participation for capital companies. Thus, you can become partners of the project "Summer in Moscow". Another format is participation in the special project "Time of Opportunities". It is aimed at entrepreneurs from the sphere of public catering, trade, services, education, creativity, beauty, culture, sports and hotel business. To join the special project, businessmen need to prepare special offers on their sites for residents and guests of the city: for example, hold free events, promotions or provide discounts of 25 percent. From the city, participants receive free PR support, promotion through geo-services, as well as a summer "Business Box" – a set of free tools for developing your business from market leaders.
In addition, business representatives and individuals can use the free urban space booking service "Everyone on the street!" and organize their event at ready-made sites with all the necessary infrastructure. This season, the service has already received more than 3.2 thousand applications, and entrepreneurs, creative teams and non-profit organizations have managed to hold over 900 events. Among them are master classes, training sessions, concerts and show programs.
This multi-level system of involvement provides the city with a rich event program, and entrepreneurs with new channels of promotion and opportunities for business development.
Joint creative experience and discounts
In 2022, Maxim and Elena Sidorov decided to create not just a project, but a real cultural oasis — the creative space "House of Culture". Their idea is that culture should not be in museums under glass, but here and now — in everyday life, communication and emotions. Today, the creative space "House of Culture" is a place where movies are not just watched, but lived, board games and quizzes turn into real intellectual battles, and random visitors become friends.
This summer, the Sidorovs joined the special project “Time of Opportunities” and began offering tickets to the July and August events with 50 percent discountto make quality leisure accessible.
"We advocate that young people not only spend time on social networks, but also gain new knowledge, meet new people, and enjoy live communication with their peers. With the help of the special project, we contribute to the popularization of interesting and diverse leisure activities," noted Elena Sidorova.
City in the language of flowers
Another participant in the special project is Angelina Derzhavina. For the owner of the Angie's Flo workshop, flower bouquets are a language that can be used to speak without words. Her love for floristry began as a hobby, and in 2019 it grew into a life's work – her own store. Now Angelina has decided to share her knowledge and inspiration with city residents and on August 25, as part of the special project "Time of Opportunities", she will hold a free master class on creating a summer flower arrangement. Participants will not only learn how to create elegant arrangements, but also learn the secret language of flowers, and how to combine shades to convey emotions, and much more.
"For me, this is a chance to show that floristry is not just a craft, but an art filled with meaning. When a client smiles when receiving our bouquet, or a guest assembles their own composition for the first time, this is the best reward. We want everyone to take with them not just flowers, but a new skill and inspiration," explained Angelina Derzhavina.
Making life interesting in different areas
ADG group, one of the leading developers in Russia, has been developing a network of district centers "Mesto Vstrechi" for several years – modern public spaces in densely populated areas of the capital, which have become an important part of the "Summer in Moscow" project. These multifunctional complexes combine coworking spaces, lecture halls, children's spaces, recreation areas, areas for leisure activities and sports, creating a comfortable environment for residents.
A special event of the new season of "Summer in Moscow" was the open film screenings on the roof of the Angara center, organized jointly with the Premier online cinema. Throughout the summer, twice a week, the roof of the Angara turns into a cozy open-air cinema, where city residents can not only watch their favorite TV series, but also chat with their creators.
The company's press service noted that one of the goals of their project is to create friendly and close-knit communities of like-minded people around district centers, as well as to offer opportunities for a healthy vacation for the whole family. The partnership with "Summer in Moscow" helped to significantly expand the number of diverse and high-quality events for guests, increase their involvement and loyalty.
Businesses and non-profit organizations of the capital are invited to join the main event of the season — the project "Summer in Moscow". Those wishing to make a bright statement about their brand and take advantage of the capital's support for the development of their business can organize an event at one of the city sites or get a point of sale there, hold an event in their organization under the brand "Summer in Moscow", integrate their brand into the design of a city festival or other event, take part in a competition for the seasonal design of facades and shop windows.
Commercial partners who want to participate in the project but do not have ready-made solutions can receive expert advice.
Project "Summer in Moscow"— the main event of the season. It brings together the most vibrant events of the capital. Every day, charity, cultural and sports events are held in all districts of the city, most of which are free. The Summer in Moscow project is being held for the second time, and this season will be more eventful: new, original and colorful events will be added to traditional festivals and events.
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Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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