Translation. Region: Russian Federation –
Source: Official website of the State –
An important disclaimer is at the bottom of this article.
On April 16, the State University of Management, in collaboration with the KNORUS publishing group, will host the 5th All-Russian Scientific and Practical Conference with International Participation, "Library Marketing 360°." The event will be held in a hybrid format at the State University of Management's Scientific Library.
In just five years, Library Marketing 360° has become a reputable professional platform, bringing together library specialists, researchers, educators, and representatives of relevant organizations from across Russia.
In 2025, the conference was attended by more than 1,100 people from all regions of the country, including new constituent entities of the Russian Federation, as well as representatives from seven foreign countries.
The conference is organized by the KNORUS publishing group and the Scientific Library of the State University of Management with the support of the Section on Library Management and Marketing, the Section of Libraries of Higher Education Institutions of the Russian Library Association, and the journal "University Book."
The conference program covers a wide range of current issues in the development of librarianship:
Marketing in Librarianship: From Traditional Methods to Digital Strategies Branding as a Tool for Strategic Development of a Modern Library Artificial Intelligence Tools in Library Marketing Working with Young People: Educational and Upbringing Aspects of Library Marketing Personalization of Services and Creating a Comfortable Library Environment Developing the Creative Thinking of Library Staff Promoting Reading: New Forms and Format for Attracting Readers Leveraging the Synergy of Communities and Partnerships in Library Promotion Gamification in Libraries: Engagement Through Play
The Institute of Marketing at the State University of Management traditionally plays an active role in the conference. The institute's faculty presents research findings of practical relevance to the library industry, generating keen interest among professional audiences, combining fundamental marketing knowledge with practical aspects of library operations.
The conference will be held in a hybrid format, allowing participation both in person and remotely.
For young professionals, the Youth Section is designed to allow young library staff, students, and postgraduates to present their projects and research.
We invite representatives of the library community, researchers, and all interested professionals to participate in the anniversary conference and contribute to the development of professional dialogue on the future of library marketing.
Registration is available at this link. Detailed information about the conference is available on the official website.
For questions regarding participation in the conference, please contact:
Marketing Director of the KNORUS Publishing Group Tatyana Syakova, phone: 7 (495) 741-46-28, ext. 190, email: marketing@knorus.ru Director of the Scientific Library of the State University of Management Olga Kharlamova email: libraryguu@yandex.ru
Subscribe to the tg channel “Our State University” Announcement date: 04/16/2026
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