Translation. Region: Russian Federation –
Source: Central Bank of Russia
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The winning region's FinEco project combines themes of financial literacy, rational use of personal finances, and environmental stewardship. It includes a financial literacy project competition among work teams, as well as the creation of a dedicated portal and mobile app so that any Primorye resident can participate in the project's online activities.
This year, we are in the finals of the All-Russian competition. "The Capital of Financial Culture" Thirteen regions participated. Participants proposed their corporate financial education programs in the workplace, television shows and plans for training media ambassadors, chatbots and training quests, family festivals, and teaching skills competitions.
"There are many different projects for different audiences. They allow other regions to evaluate which ideas will be successful, which are in demand, which will be most effective, and then scale these projects up nationwide. I believe this young competition is proving its worth. Quantitative effects are difficult to measure immediately, but we see that financial literacy is gradually becoming woven into our everyday, mundane lives. This is how financial culture is formed," noted Elvira Nabiullina, Governor of the Bank of Russia.
The "Capital of Financial Culture" competition is being held for the second time. It was organized by the Bank of Russia and the Ministry of Finance to support the best regional financial education initiatives.
"Financial literacy has become part of the cultural code of our citizens. It's hard to imagine modern people without effective savings management skills. Interest in financial products, financial strategies, and personal and family budgeting practices is growing every year. Today, we are choosing a new capital of financial culture from among 22 regions. We hope that the winning region will contribute something new to the development of the country's financial culture," noted Finance Minister Anton Siluanov.
Primorsky Krai will receive informational, expert, and methodological support for its future projects. Furthermore, the winning region will host forums and conferences to share experiences and promote financial culture in the country.
Last year, the Nizhny Novgorod Region and Krasnoyarsk Krai received the title of "Capital of Financial Culture." Ten of the 12 finalists launched their projects.
Preview photo: Alexander Khitrov / Shutterstock / Fotodom
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