Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Gazprom-Media Holding organized 10 events in February as part of the PROfnavigator educational career guidance project. The holding is actively working with the younger generation interested in the media sector as a potential avenue for professional growth. Through the PROfnavigator project, Gazprom-Media Holding helps young people choose a career in the media industry and develop pre-professional skills.
On February 1st and 2nd, the State Park of the KIT organized a screening of the film "Palma 2" for children at the All-Russian Children's Center "Ocean", and a screening of the film "Ognivo" for children at the All-Russian Children's Center "Scarlet Sails".
On February 4, Maria Ageeva, Head of Special Projects Development and Implementation at GPM Reklama, gave a lecture for HSE students on "Digital. Advertising Market Structure, Key Players, Main Categories, Tools, and Successful Case Studies."
On February 11, Georgy Ryumin, creative producer at GPM KIT, held an open lecture for Moscow State University students entitled "Producing as a Lifestyle" as part of the Faculty of Production's project "Intellectual Start for Future Leaders. Through Practice to a Profession." Together with the students, he created a profile of the ideal producer—the qualities, habits, and superpowers that make up that ideal.
On February 12, Georgy Ryumin, creative producer at GPM KIT, held a master class, "The Art of Presentation," for students at Zelenograd's TINS Hall School. The speaker shared the secrets of storytelling and interactive delivery, explained how to avoid boring clichés and connect with any audience.
On February 15, as part of the Tenth All-Russian "Give Books with Love" campaign, the State Children's Museum of Art (GPM KIT) held a special screening of the film "Ognivo" for children at the Russian State Children's Library's Cinema and Concert Hall. The film also hosted a creative meeting with Antonina Boyko, who plays Dasha.
On February 17, Daniil Ryazantsev, Head of Digital Sales for TNT and TNT4 at GPM Advertising, gave a lecture for HSE students on the topic: "Special Projects: Three Pillars of Successful Projects, Case Studies, and Developing Creative Ideas for Special Projects."
On February 18, as part of Promo Fext Pay-TV, Georgy Ryumin, creative producer at GPM KIT, held a master class on modern approaches to creating effective promotional content.
On February 24, the Children's Radio team gave a tour for students from the Sviblovo School media class. Host Super Garik gave a fascinating lecture about the radio station. The students visited the Children's Radio Museum and the on-air studio. During the tour, the students learned the history of Russian radio broadcasting, learned about programs on Children's Radio, and saw how the first radio receiver worked. The students also recorded an audio greeting for the station's listeners.
On February 27, at the St. Petersburg State University Graduate School of Management campus, as part of the Youth Day of the National "ESG Principles Headliners 2025" awards, established by the ESG Media Agency for Reputation Management in Sustainable Development, Anton Borzdy, head of the Central Fire and Rescue Department of St. Petersburg and a participant in the second season of the shows "Titans" and "Titans. Battle of the Seasons" on TNT, spoke at the panel session "Sustainable Development in the World of Sports." Anton Borzdy shared his perspective on the connection between sports and the daily work of a firefighter. He emphasized that participating in the show "Titans" on TNT was not just a challenge for him, but an opportunity to demonstrate the importance of physical fitness in his profession. Anton Borzdy's presentation served as an inspiring example for young people, demonstrating how sports and participation in the large-scale projects "Titans" and "Titans. Battle of the Seasons" can contribute to the development of sports and the development of firefighting. The Battle of the Seasons on TNT and the daily work of a firefighter are united into a single system of values: discipline, love for one's work, and a willingness to always come to the rescue.
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