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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Beijing, Feb. 20 (Xinhua) — Box office revenue since the start of the Spring Festival holiday, or Chinese Lunar New Year, has exceeded 3 billion yuan (approximately $432 million), with the domestic racing comedy "Pegasus 3" leading the box office, according to online ticketing platform Maoyan.
The Spring Festival holiday, which in 2026 lasts nine days from February 15, is one of the most significant events in the world's second-largest film market. In 2024 and 2025, the Spring Festival period accounted for almost a fifth of China's year-round box office revenue.
"Pegasus 3," directed by Han Han and starring Shen Teng, has grossed over 1.6 billion yuan, or about half of the total box office since the holiday began.
The first two films in the series were released during the 2019 and 2024 New Year holidays respectively, grossing a combined 5 billion yuan.
"Pegasus 3" has earned audience trust thanks to the high popularity of its previous installments, noted Chen Jin, an analyst at film data platform Beacon. However, the final box office revenue still depends on the film's quality, he added.
Taking advantage of the surge in moviegoing during the holiday, many regions in China, including Hunan and Jiangsu provinces, have taken measures to stimulate moviegoing by distributing discount coupons to stores and food outlets in shopping malls upon presentation of a movie ticket on that day. -0-
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