International brands are vying for the Chinese New Year market.

Translation. Region: Russian Federation –

Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

As the Year of the Horse approaches according to the lunar calendar, many international brands, integrating elements of Chinese zodiac culture and national identity, are releasing limited-edition New Year collections dedicated to this year. They are aiming to conquer the Chinese market during the Spring Festival. Photo by a Xinhua News Agency correspondent.

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