Translation. Region: Russian Federation –
Source: Gazprom – An important disclaimer is at the bottom of this article.
Gazprom-Media Holding organized seven events in January as part of its educational career guidance project "PROfnavigator." The holding actively engages young people interested in the media field as a potential avenue for professional growth. The project helps young people choose a career in the media industry and develop pre-professional skills.
On January 12, as part of the course "Advertising and Media Monetization in Russia," Ilya Popov, Deputy General Director for Regional Advertising at GPM Reklama, and Viktor Pashchenko, Head of Radio Marketing at GPM Reklama, delivered lectures at the National Research University Higher School of Economics. The topics included: "Introductory Lecture on Advertising: The Formation and Development of the Advertising Market in Russia, Structure, Segments, and Players"; and "Advertising in the Radio Segment: Distinctive Features, Modern Approaches, Tools, and Case Studies."
On January 15, Georgy Ryumin, creative producer of GPM KIT, held a meeting with the RUDN University mentoring group at the GPM KIT office. During the meeting, Georgy Ryumin discussed the practical aspects of film production, from concept development to project implementation.
On January 22 and 26, as part of the course "Advertising and Media Monetization in Russia," Vera Leonova (HR Partner at GPM Reklama) and Olesya Nagornaya (Head of Sales for TNT and TNT-4 at GPM Reklama) delivered lectures at the National Research University Higher School of Economics on the topics: "Advertising Professions: How to Build a Career in a Corporation, What Skills Are Needed"; "TV Advertising: Market Structure, Key Players, Main Categories, Tools, and Successful Case Studies."
On January 25, the KIT State Children's Museum organized a screening of the film "Palma-2" for children at the Orlyonok All-Russian Children's Center.
On January 29, students from the media class at Moscow School No. 338 took a tour of Humor FM. Humor FM Program Director Dmitry Yudin explained the structure of a modern radio station and how playlists are compiled for the live broadcast. The students met hosts Nastya Ivanova and Denis Savelyev, saw how the radio programs are produced, and greeted the teachers and the school principal live on air.
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