February 1, 2026: The Subbota! TV channel celebrates its birthday today.

Translation. Region: Russian Federation –

Source: Gazprom – An important disclaimer is at the bottom of this article.

Five years ago, Gazprom-Media Holding took a risk and launched a terrestrial channel for women and their partners. Top bloggers were invited to host the channel: Roman Kagramanov, Ida Galich, Masha Minogarova, Vika Chuma, Daniil Grachev, and many others.

"Saturday!" didn't just bring influencers to television. It took digital's key features and integrated them into television content.

Did you manage to combine the incompatible? It seems so.

"Saturday!" is a time for relaxation, peace, and positivity. A day we dedicate to ourselves and our loved ones. Our Holding's eponymous channel strives to live up to its name. Original reality shows, commentary shows, and cult series—the channel's team brings all of this to life to enrich the leisure time of our beloved viewers. I wish all the staff of the "Saturday!" channel new ambitious projects and a steadily growing audience!

Alexander Zharov, General Director of Gazprom-Media Holding

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.