Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
An important disclaimer is at the bottom of this article.
Source: People's Republic of China – State Council News
Beijing, February 2 (Xinhua) — Russian goods are enjoying growing demand among Chinese residents, and in the run-up to the Spring Festival (Chinese New Year, the traditional Chinese Lunar New Year), which falls on February 17 this year, demand for them is reaching fever pitch.
In addition to shopping for traditional Chinese New Year goods in familiar places, many Chinese consumers head to large stores and shopping malls, markets and fairs, or raid websites to find something unusual for Spring Festival. Russian chocolate, honey, cookies, and other sweets are flying off the shelves, and alcoholic beverages, juices, canned goods, miracle skincare products, and fragrant soaps imported from the neighboring country are also in great demand.
In recent years, thanks to a well-developed supply chain, Russian goods have seen a triumphant rise, increasingly expanding their offerings on the Chinese holiday market. This expanded product range not only satisfies the diverse purchasing needs of Chinese consumers but also offers an explosion of flavor and an avalanche of choices for the holiday table on the most important holiday of the year for the Chinese nation.
The Chinese-Russian border trade zone, located at the Tongjiang River crossing in the city of the same name (Heilongjiang Province, Northeast China), has seen a boom in the popularity of aquatic products imported from Russia.
In the shopping area of the aforementioned zone, locals line up in long lines for aquatic goods: after all, who wouldn't want to treat themselves and their loved ones to high-quality frozen fish, so beloved for its delicate flavor… and the selection is simply overwhelming!
Due to the skyrocketing demand for fish products among the Chinese, the supply on the domestic market often fails to keep up with demand, especially during holidays.
In early January, the first batch of frozen fish imported from Russia arrived at the Tongjiang port, weighing 21.6 tons and valued at 150,000 yuan (approximately $22,000). This shipment will meet peak demand for a variety of fish species particularly favored by Chinese consumers.
Data shows that since the beginning of this year, the Tongjiang Border Trade Zone has imported more than 70 tons of Russian aquatic products, including lenok, Chinese scaly-bellied carp, common carp, bighead carp, and other fish, ensuring a rich selection at the fish market during the Spring Festival.
On January 25, at the Changchun Xinglong Import-Export Commodity Display and Trading Center, located in the northeastern part of Changchun City (the capital of Jilin Province, Northeast China), many residents gathered to purchase New Year's goods in one convenient location.
Zhang Fengzhi, a city resident, purchases Russian flour and soybean oil in front of the Russian Warehousing and Wholesale Center's booth. "This year, the selection of authentic Russian products covers more than ten categories, such as flour, juice, chocolate, and so on, and prices are approximately 30 percent lower than in previous years," said Huang Yulong, the booth's manager.
In anticipation of the Chinese New Year, local trading companies purchased over 600 tons of Russian flour and soybean oil (10 trucks) in advance to meet increased consumer demand.
Market representatives confidently state that they have a sufficient supply of popular and in-demand Russian products, and the range of discounted goods will be promptly updated depending on customer interest.
In addition to traditional offline shopping, Chinese consumers are actively using online platforms to purchase New Year's goods.
The 2026 Suifenhe New Year's Eve online festival recently kicked off in China, bringing together over 300 vendors, including e-commerce platforms, direct suppliers of Russian products, cross-border e-commerce companies, and numerous influencers, streamers, and bloggers.
This online festival will run until March 4, spanning the entire Spring Festival consumer season. It will feature two special themed events: a "New Year's Goods Fair" and "Cross-Border Consumption," focusing on the centralized presentation of imported goods from Russia.
Additionally, the online festival marketplace also offers various promotions, including exclusive discounts, discounts on specific purchase amounts, and short-term flash sales, creating a luxurious “festive banquet” with an exotic twist for consumers across the country.
According to the majority of Chinese buyers, Russian goods are gaining popularity and trust among the Chinese thanks to their quality and naturalness, which, according to the residents of the Middle Kingdom, are associated with a healthy lifestyle. -0-
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.