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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
As the studio lights come on, dancers in costumes reminiscent of the Tang Dynasty (618–907) gracefully appear on camera to the sound of traditional Chinese music. At the Shaanxi Song and Dance Theater, a new collaborative livestreaming format—"group streaming"—is becoming a new way for professional performing groups to create a "second stage" in the online space and promote innovative forms of traditional cultural expression.
In recent years, the Shaanxi Song and Dance Theater has collaborated with short video platforms, actively developing "group streaming." The company adapts classic excerpts from offline productions, making them more dynamic and convenient for mobile viewing, encouraging artists to participate in the creation, rehearsals, broadcasting, and promotion of these streams during their free time.
Today, the maximum number of views for a single live broadcast by the Shaanxi Song and Dance Theater exceeds 5 million, and the "group streaming" format has contributed to a roughly 10% increase in offline ticket sales. Thanks to the artists' innovative performances, the graceful movement of classical music and dance, as well as the aesthetics of traditional art, are winning the hearts of an ever-increasing number of young viewers. Photo by a Xinhua News Agency correspondent.
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