Translation. Region: Russian Federation –
Source: Government of the Russian Federation – Government of the Russian Federation –
An important disclaimer is at the bottom of this article.
On January 21, the sixth season of the All-Russian sports project competition "You're in the Game" kicked off. Its launch was announced by Mikhail Degtyarev, Minister of Sport and Chairman of the Russian Olympic Committee. The ceremony, held at the Megasport Sports Palace in Moscow, was also attended by VTB United League President Sergey Kushchenko; VTB United League CEO and Russian basketball player, two-time Olympic, World, and European Championship medalist Ilona Korstin; PBC CSKA President Andrei Vatutin; and Andrei Kirilenko, President of the Russian Basketball Federation, Olympic bronze medalist, European champion, three-time Russian champion, and NBA player and record holder.
"You're in the Game" launches numerous projects across a wide range of sports, including an increasing number of basketball initiatives each year. To draw additional attention to this sport and highlight its accessibility for everyone, the ceremony was timed to coincide with a vibrant and spectacular event: Mikhail Degtyarev took the symbolic faceoff before the start of a VTB United League basketball game between CSKA and Uralmash.
"President Vladimir Vladimirovich Putin has set a goal for us: by 2030, at least 70% of Russian citizens should regularly engage in physical fitness and sports. The "You're in the Game" competition is one of the key contributors to achieving this goal. With each season, it grows in scale: the number of participants grows, and projects in new sports areas emerge. Over the past five seasons, the competition has received over 21,000 applications from across the country. Importantly, these include projects already developing adaptive and phygital sports, reviving our traditional sports. We invite the creators of outstanding sports projects to participate in the sixth season and receive additional support for their implementation!" emphasized Deputy Prime Minister Dmitry Chernyshenko.
The main goal of the "You're in the Game" competition is to identify and recognize outstanding and promising projects that help engage Russians in sports. "You're in the Game" is held annually under the state program "Sport of Russia" with the support of the Ministry of Sport.
The launch of the new season of the "You're in the Game" competition is part of the Ministry of Sport's systematic efforts to engage citizens in regular physical activity. Russian President Vladimir Putin has repeatedly emphasized that sport helps shape character and instills healthy lifestyle values. This is precisely the goal of the "You're in the Game" competition, which is held as part of the comprehensive state program "Sport of Russia."
The sixth season features a substantial prize pool: nomination winners will receive 500,000 rubles each, and the Grand Prix winner will receive 1 million rubles. In addition to financial support, participants will have access to an educational accelerator, assistance from industry experts, and consultations on project refinement and partner acquisition. All of this provides valuable support for their initiatives.
Over five seasons, the competition has brought together thousands of projects in areas such as mass, youth, and adaptive sports, support for veterans of the Soviet Military District, and more. The projects participating in the competition unite over 20 million people across the country. Among them are the creators of both small, local initiatives and large-scale projects and comprehensive digital solutions. For many of them, the Ministry of Sport's support through the competition has provided a powerful impetus for development and scaling," noted Mikhail Degtyarev.
The sixth season of the competition features five main nominations: "Starting Point," "Scale," "Children in Sports," "Transformation in Sports," and "Unlimited Possibilities," as well as three nominations from the competition's partners: "Corporate Sports," "Sports Tourism," and "Media."
The winners will receive cash prizes, and the projects selected by public vote will be awarded special prizes.
"By its sixth season, the 'You're in the Game' competition has built a unique community of like-minded people inspired by sports. For them, participating in the competition is a wonderful opportunity to prove themselves, make a name for their project, and expand its reach. This year, we've increased the prize fund—the winners of each of the five main categories will receive 500,000 rubles to develop their projects, and the Grand Prix winner will receive 1 million rubles. We look forward to exciting and vibrant projects that engage people in an active lifestyle, and we wish good luck to all the contestants!" said Sofia Malyavina, CEO of the National Priorities nonprofit organization.
Each season, participants' projects are evaluated by leading industry experts. This time, the "You're in the Game" expert council included: five-time Olympic synchronized swimming champion, Deputy Prime Minister and Minister of Sports of the Kaliningrad Region Natalya Ishchenko, Minister of Sports of the Nizhny Novgorod Region Dmitry Kabaylo, Olympic speed skating champion Svetlana Zhurova, Olympic medalist, choreographer, producer of ice shows and sporting events Ilya Averbukh, Olympic cross-country skiing champion Alexander Legkov, Honored Journalist and Advisor to the Minister of Sports of Russia on a voluntary basis Dmitry Guberniev, sports entrepreneur, co-founder of MoiFitness.rf, the BRICS Marathon League, Ironstar, and Rosa Run Vladimir Voloshin, multiple Russian and international champion in bodybuilding and fitness, Honored Master of Sports and Honored Coach of Russia Dmitry Yashankin, and former captain of the Russian national rugby team and host of the show "Super Ninja" Vasily Artemyev. This way, project authors will receive feedback from a large team of true professionals.
As part of the competition, semi-finalists and finalists undergo training in an educational accelerator, the program of which is being developed by the Russian International Olympic University. Participants work with subject-matter experts and mentors, gain practical knowledge in sports and project management, participate in a series of educational webinars, and receive extensive feedback necessary for refining and further scaling their initiatives. Information support and audience engagement will be a significant asset.
The competition is open to any Russian citizen over 18 years of age who permanently resides in the Russian Federation, as well as Russian legal entities and individual entrepreneurs implementing sports projects, including family projects involving children under 18. To apply, please complete the form on the website tyvigre.rf.
Applications for the sixth season of the All-Russian Sports Project Competition "You're in the Game" will be accepted until March 31, 2026. The awards ceremony will take place in Moscow in the summer of 2026.
Detailed information about the sixth season of "You're in the Game" will be published on the competition's official website, tyvigre.rf.
The All-Russian sports projects competition "You're in the Game" is held by the National Priorities ANO with the support of the Ministry of Sport under the state program "Sport of Russia."
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