Experts from across the country gathered at the State University of Management to develop a new standard for tourism education.

Translation. Region: Russian Federation –

Source: Official website of the State –

An important disclaimer is at the bottom of this article.

On January 20, the State University of Management opened a discussion platform titled "Tourism, Hospitality, Service: The Role of Social, Humanitarian, Natural, and Technical Sciences in the Formation and Development of Professional Qualities."

Representatives from educational institutions, government agencies, and businesses gathered to discuss the future of the tourism industry and upcoming changes to the training system.

Vladimir Stroev, Rector of the State University of Management, addressed the participants with a welcoming speech.

"Today, our university is hosting an important event affecting all universities across the country. Issues related to changes in the education system will be discussed here. I am pleased about this, as it was at SUM that educational and methodological associations (EMAs) were established and successfully operated for many years in our university's core areas: management, public and municipal administration, human resources management, and so on. Even back then, we discussed discipline cycles, their interrelationships, and the importance of a systems approach. Furthermore, SUM has a specialized institute headed by Professor Alexey Chudnovsky, a renowned tourism expert. We are both still members of this specialized EMA, whose meetings were held in this hall several years ago. I am confident that the results of today's session will be effective and will benefit the development of our education," concluded Vladimir Vitalyevich.

Rector of Sochi State University Natalia Frolova spoke in more detail about the meeting's goals and expected results.

"I thank the rector of the State University of Management for the opportunity to meet at this venue and discuss important issues related to the further development of the tourism sector. In 2027, our country will transition to a new national education system. And at our meetings, we will discuss the future we want to see. As the saying goes, 'If you want to know what the future will be like, create it.' As a result of the work at this session and the subsequent forum, we will have a draft educational standard 4.0 that is clear to us and supported by all," explained Natalya Vladimirovna.

Elena Logunova, Deputy Minister of Resorts, Tourism, and Olympic Heritage of the Krasnodar Territory, joined the meeting via videoconference. She emphasized that "tourism requires highly qualified specialists and managers, so it is especially important that the education system meets the real requirements of employers."

Yuri Barzykin, Chairman of the Committee on Tourism Entrepreneurship at the Chamber of Commerce and Industry of the Russian Federation, agreed. He greeted the audience via videoconference and noted that "the key constraint to tourism development is the lack of personnel. Without people, not a single project will be realized."

Following welcoming remarks from regional and educational institution representatives, the meeting continued with presentations from subject-matter experts. Afterward, the session participants, divided into teams, began the practical portion of the work. Each team analyzed the role of a specific discipline, defined the knowledge and skills to be developed, and proposed the name of the foundational discipline, its scope, and its connection to general professional disciplines.

At the conclusion of the platform, the teams will present their work, and a panel discussion will result in the development of a coordinated proposal for the fundamental component of the new state educational standard for tourism and service.

Subscribe to the "Our GUU" Telegram channel. Publication date: January 20, 2026.

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