Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
HAIKOU, Jan. 20 (Xinhua) — Following the launch of independent customs operations throughout the Hainan Free Trade Port (HFTP) in southern China, the island province's inbound tourism market continues to grow in popularity, with Russian tourists becoming a major inbound traveler.
According to data published by the Hainan Administration of Tourism, Culture, Broadcasting, and Sports, Hainan Province welcomed 1.5 million inbound tourists who stayed overnight in local hotels in 2025, a 35.2 percent increase from the previous year. The increase in tourist flow from Russia was particularly impressive, reaching over 500,000 (a 120 percent increase year-on-year).
One of the most popular holiday destinations among Russian tourists is the Dadonghai tourist area in Sanya, where almost all shop signs are bilingual – in Chinese and Russian. Official data shows that over 3,000 Russian tourists visit the area daily.
In addition to the tropical climate and scenery, many Russians choose Hainan as a holiday destination due to the visa-free regime and the opening of more direct flights.
According to the Sanya Tourism Development Authority, 12 direct international air routes have been launched to date, connecting the city with Russian cities such as Moscow, St. Petersburg, and Kazan.
The data also shows that in 2025, approximately 400,000 Russian tourists stayed in tourist hotels in Sanya, which is twice as many as in the previous year.
Pearl River Garden Hotel Sanya's Head of Marketing, Zhang Hui, noted that the hotel's logos and menus are bilingual—Chinese and Russian—and that Russian-speaking staff are employed. Furthermore, from November to December last year, the hotel organized a two-month Russian language training program for over 100 of its employees and equipped key staff with electronic translation devices to ensure barrier-free communication.
A person in charge of the Hainan Tourism, Culture, Broadcasting and Sports Administration noted that the province will continue to make efforts to open more international air routes, expand the supply of high-quality tourism products, and optimize related services to promote further growth of the inbound tourism market. -0-
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